As a journalist, I might reject your PR piece for lots of reasons. Here are just a few. Avoid as many as you can, and you’re more likely to have positive results. 1) It’s irrelevant to what I do or what I’m working on. If I cover health topics exclusively, don’t send me a release […]
The Dracula Syndrome
People buy from Draculas. Simply because Draculas make a very, very, very compelling argument. But do you want to be one? And is it really possible to sell without becoming a snivelling, blood-sucking Dracula?