Psychotactics

Why Clients Buy—And Why They Don't

  • Home
  • About Us
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    • Client Results
  • Products
    • Start Here First
    • Home Study
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    • Speaker
    • Consulting
  • Fun Stuff
    • Resources
    • Cartoons
    • Recipes

The Dracula Syndrome

Author: Sean D'Souza

pitching from the podium

People buy from Draculas.
Simply because Draculas make a very, very, very compelling argument.

But do you want to be one?
And is it really possible to sell without becoming a snivelling, blood-sucking Dracula?

Next Step: Read actionable articles on why clients buy and why they don't.

The Headline Report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Click on the button below to get a detailed report on "Why headlines fail (And how to create headlines that work)".

Get the Headline Report

Filed Under: Why Clients Buy And Why They Don't Tagged With: dracula, pitch, sales pitch, Selling, selling from podium

Comments

  1. Gabor Wolf says

    June 15, 2008 at 5:47 am

    “Get your blood sucked at half price this weekend!”

    I think the general public is getting more and more aware of “Draculas”, so it’s harder and harder for them to suck our blood.

    Reply
  2. Sean D'Souza says

    June 15, 2008 at 6:43 am

    Possibly, but there are always those who want to get-rich quick. And the Draculas find easy pickings. But yes, I agree. Those Draculas now have to move to different towns to find new blood. And there will always be new blood.

    Reply
  3. Phil Dvorak says

    June 23, 2008 at 10:39 pm

    Draculas have given sales people a bad name for years and continue to make life difficult for untrained sales people.

    Being a professional and providing value to customers and prospects alike is the cross needed to fend them off.

    Reply
  4. Ann H. Shea says

    April 2, 2010 at 6:10 am

    Ha! Sean, I love your cartoons. I just discovered your art and writings today and so glad for the internet to connect with witty people like you who share the good stuff. Sadly, I’ve had to de-list some virtual friends from Facebook as they invite me to too many events, groups, etc. that have no bearing on who I am.

    Whether you’re an “open lister” powernetworker on LinkedIn, a friendly grandma learning the Facebook ropes, a traditional PR person segueing into cyberspace, or a seasoned tweetaholic, we all need to learn and respect boundaries.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

PSYCHOTACTICS

  • Facebook
  • Twitter
  • YouTube

sean@psychotactics.com | Skype | Privacy

Copyright © 1999 - 2023 PsychoTactics Limited. Website Development StressLessWeb

  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes