Imagine it’s a hot day and you’re longing for some ice-cream I give it you. You’re about to lick it. But then it gets snatched away from you. You don’t need to be told what happens next, right? And that’s because your brain has already gotten the “reward”. Hundreds of milliseconds before you even licked […]
Presentation Techniques: Archives—Psychotactics
In this section, you will learn about:
- Why You Should Avoid Catering Your Presentation To A Specific Audience
- How To Avoid Time Overruns When Making A Presentation – Episode 248
- Public Speaking: Why It Can Torment You Forever (If You Let It)!
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
I once stood up before a bunch of insurance company sales people. My brief was simple: I was supposed to get them to understand why customers buy and why they don’t. In other words, I could have simply done my presentation on The Brain Audit, and be done with it. But no, I wanted to […]
When you make a presentation, wouldn’t it be amazing to completely control the room–without turning anyone off? Wouldn’t you like to create a presentations that enthrall, hold and move an audience to action? So what causes presentations to come alive? There are three core components to presentations: 1) Design control. 2) Delivery control. 3) Event control. […]
I didn’t give up video. I just got busy. You know how it is, right? You want to do something and then you make this grand list. Then you do a bit of it. And you do some more. And some more. And you get results. And then you do a spectacularly stupid thing. You […]
Around the year 2006, we used to have free seminars. Monthly. We had room for 40 people And 40 people would show up. Every single time. Not always the same 40 people, but the room was always full. The interesting thing about these seminars, is that we weren’t selling anything We weren’t upselling anything. We […]
When you think about it, why would you get your audience to introduce themselves? When you think of pet hates, introducing oneself at a workshop is easily one of the most hated of all activities. So why bother getting the audience members to introduce themselves? Or you could take a totally different route, and avoid the […]
You know those presenters who read out from slides? You know how you detest them? Well there’s a reason. And it comes all the way from Hollywood The Hollywood saying goes like this: If the scene shows you what the scene is supposed to show you, you’re in deep shit. What does that mean? If […]
Have you ever been to a primary school play? There they are, all the kids, all keen to play their part. And then one kid forgets his part He stands there dumbfounded. Unable to speak. Frozen in fear. The words seemingly circulating in his brain somewhere. I was that kid! Except I wasn’t five years […]
Can you really tell when your audience has had a full feed of information? Amazingly the answer lies in the eyes and ears of the participants. Look first at the eyes And if you look at the eyes, you’ll think you’re the best speaker on the planet. You’ll think your audience is rapt with attention. […]
How many days does it take to recover from conducting a workshop? Back in the year 2001, it used to take me about a week. Three days after the workshop, I’d be utterly exhausted. And it would be another four days before I could really crawl back to work at normal speed. And it was […]