You’ve been told that FREE works really well. Well it does But only when attracting a customer. If you really want a customer to benefit, you have to stop the free dole out. Because the moment something continues to be free, the consumption of those products/services plummets like a rock. You don’t have to believe me, […]
How To Get Clients To Keep Coming Back: The Power of Consumption
How do you keep customers coming back again? How do I get recurring clients? Is there a strategy or system to get customers coming back to your business?
When you are starting in business, you only want to attract clients. But very quickly you realise that you don't want to keep trying to get new customers.
At Psychotactics, we have customers who have bought every single product that we sell. They keep coming back. They even tell us what product we should create for them.
In this section, you will find out:
- How to design your marketing business plan to get, keep and grow clients.
- The marketing systems and techniques that you can use to grow your business.
It's time for you to realise that just because some crazy marketer is constantly growing, constantly telling you to hustle, hustle, hustle, that you don't have to be like them.
Look at the list of articles below, pick the one that gets your attention and start reading. Every article gives you one actionable strategy that you can add to your business plan.
P.S. Don't forget to download your copy of the headline report.
In ten minutes (or less) you’ll learn how to systematically build a headline that works. You will find it at the end of every article.
P.P.S. Oh and before I go—If you haven't yet subscribed:
Here are the links to get all the Psychotactics articles, goodies and podcasts automatically.
iTunes | Android | E-mail | RSS | Spotify | Google Podcast |
In Africa, there’s a saying: If you want to go quickly, go alone. If you want to go far, go with a group. A group? Why would you want to go with a group? Have you ever tried to see a movie with a group? Everyone wants to go their own way, and you end […]
Your marketing strategy. Your advertising campaign. Your website landing page. They’ll all fail. Not miserably. But enough to make you wonder why you’re not converting as well as you should. And there’s a reason why enough customers aren’t buying You’re missing out the distinct gap between attraction and conversion. The gap gives the customer a […]
Get a weighing scale. Put ‘Like’ on one side. Put ‘Risk’ on the other side. And your eyes start to roll as you figure out the obvious. That the higher the risk, the less you’re liked. But is there more to the like factor than you think? The biggest reason why customers don’t buy You […]
Take out that Nokia from your bag. And look at the features. It can tell time; it can be a stopwatch; it can keep diary appointments; it can help you pass time with ingenious little games; it can probably take photos; send text messages; maybe even double up as an mp3 player or a torch. […]
Blackberries aren’t black to start with. Or sweet for that matter. In fact, blackberries start out quite green. And quite sour. Then they turn reddish. And then black. And that’s when the birds start to eat the blackberries. Which brings us to the most interesting part of consumption. And how a blackberry can teach you […]
To get a customer to opt-in may seem an easy process. But that’s only if the customer is already right in front of you. So if the customer is at your office, or on your website, then opt-in is relatively easier. But what if the customer is listening to your ad on the radio? What […]
As a retailer, which is the most important sale of all? Is it the first sale, second sale, third sale or future sales? Actually the answer is: “All of the above.” But you knew that already didn’t you. What you probably didn’t know, is the importance of the third conversion. So what’s the third conversion? […]
On December 25th, 2009, something quite remarkable happened at Amazon.com For the first time in Amazon’s history, the sale of e-books overtook the sale of physical books. And on that specific day the paper book downslide officially began. The Kindle officially put the early set of nails in the coffin. What the Kindle didn’t complete, […]
If you’re like most folks you’ll have run into the price vs. value dilemma. No, not in your marketing strategy, but just lazing over coffee and looking at real estate. There in front of you is this great looking house in the real estate section of your newspaper, and you notice that there’s no price […]