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Why Processing Time Is Critical For Consumption

Author: Sean D'Souza

Why Processing Time Is Critical For Consumption

Do you remember what you’ve learned? Or are you a Sponge Bob?

Soak a sponge with water.
It will absorb all the water willingly.

And as you pick it up, the soaked sponge will drip.

A good chunk of the water will drippity-drip all over you if you’re not careful.

But let’s say you are indeed careful

Let’s say you then go on to squeeze the sponge.

Let’s give it a good squeeze, shall we?

And here’s what happens…

Most of the water, gets squeezed out of the sponge. Yet the sponge is still wet. That means the sponge retains a minuscule part of the moisture. Kind like your brain does when going through a new learning experience.
 You know the feeling of being in a workshop.
 You learn one fact, then another, then another.

If you start learning a new concept by 9am, your brain is pretty tired by 11am.
 Of course you don’t realise this if you look around you. After all, everyone’s happy, smiling. And everyone’s keen to get new information.

But here’s what’s happening in your brain
Your brain can’t process a whole bunch of facts without rocking back and forth between understanding and application. So even as you get new information, the brain is trying to work out the overview, as well as the details required to implement the information. And at the very same time, it’s trying to find the relationship between what you already know, and how this new information relates to the old information.

Hah, you had trouble processing that last paragraph, didn’t you?

Now imagine what happens when you go to a seminar or workshop, and there’s speaker after speaker. Your brain keeps getting new information, and it absorbs the information like a sponge. Most of this information doesn’t sink in at all. In fact, most of the information can’t be recalled by you, even if you tried.

Which is why as a trainer/coach/teacher you need to understand the importance of time

- The brain needs to learn a concept.

– Then play with it.
– Discuss it.

– Make mistakes.

- And see the connections between the existing concepts and new concepts.

Most seminars have no such review process
Most books swing wildly from one chapter to another.

Most training courses (and we’ve had quite a few at Psychotactics in the past) have so much information, that the concept of time is ignored.

And when the concept time is ignored, real learning fails to happen
To learn, the brain literally needs to boot down.

Take a nap.

And restart.

What’s weird is that this time isn’t just required for educational purposes. It’s also critical for sport, or learning a new language. In fact all learning requires downtime.

If you don’t have downtime, you have sponge learning.

Most of the information drippity-drips away.
Which is a shame, really.
———————
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mikes

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———————
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One of my objectives when signing up was to be in the company of business people more successful than me so I could learn from them. I definitely found an abundance of them here. I am also impressed at Sean's involvement in the day-to-day conversations taking place in the forums.

The quality of interaction and the caliber of the other members makes this a great place to visit and be inspired to improve my own business.”

Natalya Murphy On 5000bc Membership For Small Business
Natalya Murphy
Washington, DC, USA

Judge for yourself https://www.psychotactics.com/5000bc
———————
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[next_step]

Next Consumption Article: The Two-Options Sale Strategy That Boosts Sales
Next Step: Read actionable articles on consumption.

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Filed Under: Consumption, Human Nature, Marketing Strategy Tagged With: brain learning, Consumption, sponge bob learning

Comments

  1. Will says

    June 8, 2011 at 10:30 pm

    I’m so guilty of repeated sponge “learning” if you can even call it that. I agree it’s a shame. I need a good system for learning something then acting on it immediately before continuing on with further learning…

    Reply

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