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Psychotactics Blog

The Reason You Can’t Focus (Why “Distraction” Has Nothing To Do With Focus)

Author: Sean D'Souza


If you ask someone why they can’t focus, they usually say they’re very distracted.

But are we really distracted? Or is it congestion, instead?

Let’s dig deeper into this slight nuance, and find out if distraction may be a good thing after all.

Right click to save this episode.


Note: (This is an unedited transcript)

If you ask a person, what is the opposite of focus? They will usually say distraction.

Okay, let's test this term, shall we? Let's say you get in a car, and you start driving towards the country. As you get out of your driveway, you'll notice your neighbor taking out the garage. Then there is also the mailman delivering the mail.

The leaves flutter to the ground, and the clouds seem to be pushing the trees forward. Are you still focused? Of course you are. You don't suddenly veer off the road and crash into the nearest tree.

The main reason why we do just fine is because distractions don't matter as much as we think they do.

Most of us function superbly well, and we are focused enough to do the task at hand. Now let's just say that you are learning to drive. Do we even need to describe how rattled you are likely to be? The trees, the neighbors, everything seems like a flashing red light.

Plus, you're battling with brakes, acceleration, and who knows what else. Hence, the opposite of focus isn't distraction. Instead, it's congestion.

Which is when things get tricky, don't they?

Because if we take these two individuals, and they could just be you, when you are already adept at driving the car, you don't feel any frustration or congestion, and distraction doesn't bother you. But the earlier version of you, who is just learning to drive, you feel crushed by congestion. And this isn't very different from how we operate on a day-to-day basis.

Let's take an example of my day. I happen to be learning not one, not two, but three separate languages. This sounds insane, doesn't it? How does so much language learning not lead to congestion? The answer is, it depends on how much control you have over the situation.

Let's say I decide to boldly announce that I'm learning three languages. Now, your assumption is likely to be that I started learning all the three just last week. Instead, it's not the case at all. With French, I've covered 83,476 reps in a little over a year. With Spanish, it's just 18,343 repetitions. And with Thai, I'm just 661 repetitions old.

And the moment you hear these facts, everything seems to shift just a little bit.

Because you realize that when I'm dealing with Thai, which is just 660 repetitions, that's completely different from 83,000 repetitions. Which means that there's more control over French, less control over Spanish, and absolutely total congestion when it comes to Thai.

Because in Thai, I don't understand how it sounds, I don't understand the tones, I can't read the alphabet, and the only thing I can say in Thai is hello, thank you, and I'm bored. Hence, having different levels of learning in progress is crucial if you're going to take on any work.

And while all this talk of three languages sounds very impressive, all of us are operating on a completely different scale than we used to. We're talking about the difference between an adult, any adult, and any five-year-old. Even the laziest, most incompetent adult can achieve and control several things with less congestion than a five-year-old.

That five-year-old has a problem even tying shoelaces. Even that is a big achievement. So if we extrapolate this idea, we start to understand how you can become multi-talented.

You can learn to cook. You can learn to draw, sing, dance, do a podcast, write a sales page, and do it all in a single day. Because the people that seem more talented than you, the people that seem to be achieving more than you, they are just that adult.

And, unfortunately, for now, you are just the five-year-old. The reason why the five-year-old is struggling is because of the volume of congestion. The reason why we struggle in so many areas is because we too have that congestion.

We think of it as distraction, but really, it is congestion.


Bangkok Brain Audit Workshop Testimonials

Author: Sean D'Souza

Kasidis Thailand: Brain Audit Workshop Sean D'Souza Testimonials

“To be quite honest, I was not entirely sure what to expect. I really enjoyed the balance between the learning and participation level.”

The workshop was fun and interactive. I really enjoyed the balance between the learning and participation level. I also appreciate that Sean points out mistakes. It's a great way to help highlight what we all should be aware of.

—The atmosphere at the workshop was fun and a great learning space.
—Sean and Renuka were positive and well engaged.
—The interaction with other people was fun and it was lively.

After attending the workshop I definitely learn something new! Help with design thinking and reshape some of the stuff I already know. The class activity was also helpful. Put everything more in perspective. I definitely pick up something that I will use in real work situation.

Thank you both Khun Toy and Sean, for bringing this class to Thailand 🙂 Hope we were well behaved as well hahahha.

The Brain Audit Bangkok Workshop: Sarunee Suthikulpanit

 

 

 

 

 

 

 

Sarunee Suthikulpanit (Pimmy)
Bagkok, Thailand


“Before the workshop, I felt nervous because my English is not good.”

I was afraid I wouldn’t understand what Sean was saying. However, I got many, many things from this workshop, even though I understood around 70-80%.

The atmosphere at the workshop was very nice. I made many friends that are very smart.

Sean was friendly and did his best to understand us. 🙂 

After attending the workshop:

I have a passion to do something like Sean. I want to be a one person business.

Please come back to Thailand again. I just want to learn more from you. I’m already friends with you on Facebook. I’m so excited.
Brain Audit Bangkok Workshop: Testimonial Donut
Donut,
Bangkok, Thailand


“Sean maintained eye contact with students across the room to check whether each person understood, and he encouraged us to ask questions. This made me feel comfortable, knowing that if I have any questions in the future, I can always reach out to you.”


Before attending the workshop, I didn’t hesitate at all — it was such a great opportunity since both of you flew all the way from New Zealand to Thailand. After I finished reading The Brain Audit, I felt that its seven points were simple and clear. That’s why I wanted to join the workshop: to work on real case studies and gain an even deeper understanding.

In the workshop, during the group activities, we exchanged ideas, which was great. The overall atmosphere was relaxed.

I felt that both of you were friendly and open to conversations with everyone. During the lesson, Sean maintained eye contact with students across the room to check whether each person understood, and he encouraged us to ask questions. This made me feel comfortable, knowing that if I have any questions in the future, I can always reach out to you.

It was also nice that I got to meet group members from diverse backgrounds — some were veterinarians, some were sports shoe importers, and I am a marketer in the automotive industry. Everyone was friendly.

After the workshop, I gained a much deeper understanding of the 7 Bags concept and learned how to drill down into a truly specific segment. In class, we worked on a yoga class example, but in my own case, I run a plant-based protein brand as a side business. I plan to apply this knowledge to create clearer copywriting, structure my sales page, and define my target audience more precisely
 
I’m glad I had the opportunity to meet both of you. You’re friendly and welcoming as mentors, and I hope I can build a stable second source of income — so I can take three months off each year, haha. Thank you!

 

Kasidis Thailand: Brain Audit Workshop Sean D'Souza Testimonial
Warakorn Teepprasarn
Bangkok, Thailand


“I felt a little hesitant before joining the workshop, not because of the workshop, but the total cost, as I have to fly in and stay one night before. I was skeptical that it would be the same as other workshops, which most of them not really practical.”


Joining this workshop is one of the best decision I made when comparing among other workshops I have attended in the past 15 years. It was one day, but feel like from what I got was 3 month of learning. All doubts are clear now. It is very practical which I can use it right away with confident.

I would feel so much regret if I missed the chance to join this workshop recently.

The atmosphere at the workshop was very engaging, friendly and relaxed. Sean and Renuka are very humble and very kind, this I could really feel it. I have made new friends and we are now connected even after the workshop. I would do a workshop with Sean D'Souza—Absolutely, because it guarantees that right after workshop I can be able to make things happened. Like now I can craft selling message, can design powerful sales page without confusion.

Thank you very much for having this organized in Bangkok and the opportunity given to all of us to experience a first-class workshop on selling and marketing at super affordable price.

Watcharapong Saikaew Bangkok Workshop: The Brain Audit
Watcharapong Saikaew
Bangkok, Thailand


 

“ก่อนที่ผมเข้าเวิร์คช็อป ผมมีความรู้สึกกังวลเล็กน้อยในการเข้าเวิร์คช็อป เนื่องจากผมเป็นคนไม่เก่งภาษาอั งกฤษ เลยกังวลว่าถ้าเข้าไปแล้วจะฟังรู้เรื่องไหม? จะเกรงไหม? จะถูกมองเป็นตัวตลกหรือเปล่า? หรือจะทำให้เพื่อนร่วมในห้องเสียเวลาหรือเปล่า.”

ผมก็เลยได้ทักไปสอบถามณอน ว่าคอร์สนี้เหมาะกับผมไหม และผมควรที่จะเข้าดีไหม? ในเมื่อผมไม่เก่งอังกฤษเลย แต่หลังที่ได้คุยกับณอน ทำให้ผมสบายใจขึ้นเยอะมาก รู้สึกโล่งใจ ซึ่งณอนคุยเป็นกันเองมาก ไม่เคยถือตัวเลยสักนิดเดียว ตอบทุกคำถามที่สงสัย ทำให้ความมั่นใจมากขึ้น หลังคุยแล้วผมก็เลยรีบสมัครทันทีเลย

บรรยากาศในเวิร์คช็อปเป็นกันเองมาก ณอนมีการทักทายตั้งแต่ก่อนเริ่มเข้าเวิร์คช็อป และเรณุกาก็เป็นกันเองกับผู้ร่วมเวิร์คช็อปทุกคนเช่นเดียวกัน เรณุกาเป็นคนที่ยิ้มแย้มและมีอัธยาศัยที่ดีมาก และผมได้คุยกับเรณุกา เป็นเรื่องส่วนตัวเล็กน้อยซึ่งผมก็ฟังไม่ค่อยออก แต่ผมสังเกตหน้าตา เรณุกาพยามตั้งใจที่จะอธิบายแล้วก็ถ่ายทอดให้ผมฟังด้วยความตั้งใจ ดีใจมากเลยนะครับที่ได้คุยกับเรณุกา

และเวิร์คช็อปที่ได้เริ่มขึ้น ซึ่งส่วนใหญ่ก็เป็นคนไทยที่เข้ามาในการเวิร์คช็อปครั้งนี้ ทำให้ได้คุยแล้วก็สื่อสารกันได้ง่าย ส่วนตรงไหนที่ผมไม่เข้าใจ ผมก็สอบถามเพื่อนในกลุ่ม เพื่อทำความเข้าใจมากขึ้น เพื่อนทุกคนก็ต่างน่ารักพยามอธิบายให้ผมเข้าใจด้วย โดยที่ไม่ทิ้งใครไว้ในระหว่างเวิร์คช็อป

ถ้าฌอนและเรณูก้าจัดในประเทศไทยอีกครั้ง ผมก็พูดจากใจจริงว่าผมจะเข้าร่วมอีกครั้งครับ ถ้าจัดอีกสองครั้งในประเทศไทย ผมก็จะเข้าอีกสองครั้งครับ ซึ่งผมอยากได้เจอ อยากได้พูดคุย และอยากได้เห็นสีหน้าแววตาของฌอนและเรณูก้าอีกครั้งครับ ซึ่งสิ่งเหล่านี้ผมไม่ค่อยได้เห็นในประเทศไทยสักเท่าไหร่ มีความแตกต่างที่น่าประทับใจอย่างยิ่ง ไม่ว่าเวลากาลเวลาจะเปลี่ยนแปลงเป็นอย่างไร ผมก็ยังจดจำความรู้สึกนี้ได้

ส่วนเพื่อนที่เข้าเวิร์คช็อปด้วยกัน เป็นกัลยาณมิตรที่ดีมาก ซึ่งคอยช่วยเหลือผม และคอยแปลเนื้อหาให้ผม ทำให้ผมรู้สึกมีความสุข จากที่ไม่เคยคิดเลยว่าจะเข้าสัมมนาที่เนื้อหาเป็นภาษาอังกฤษล้วนอย่างนี้

ถ้าถามความรู้สึกหลังเข้าเวิร์คช็อป ผมก็ไม่รู้ว่าจะพูดอะไรที่มันจะเป็นรูปธรรมได้ แต่ผมบอกได้สิ่งเดียว ถ้าฌอนและเรณูก้าจัดในประเทศไทยอีกกี่ครั้ง ผมจะมาเข้าทุกครั้งครับ

ขอบคุณมากเลยนะครับ ช็อกโกแลตจากนิวซีแลนด์

รอพบฌอนและเรณูก้า อีกครั้งนะครับตอนสิ้นเดือน

“I never thought I would attend a seminar with content entirely in English. After attending the workshop, I can tell you one thing: If Sean and Renuka hold another workshop in Thailand, I will attend every time.”

 

Before I entered the workshop, I felt a little nervous about entering the workshop.

Since I'm not good at English, I was worried about whether I would understand what was being said. Would I be afraid? Would I be seen as a clown? Or would I be a waste of my classmates' time?

So I contacted Non (participant) to ask if this course was right for me and whether I should take it, since I'm not good at English at all. But after talking with Non, I felt much more at ease and relieved. He was very friendly and never put on airs. He answered all my questions, which boosted my confidence. After talking with him, I immediately signed up.

The atmosphere in the workshop was very friendly.

Non greeted us before the workshop even started, and Renukha was also friendly to all the workshop participants. Renuka is a very friendly and smiling person. I had a small personal conversation with Renukha, which I couldn't quite understand, but I noticed her facial expressions. Renuka tried to explain and convey it to me with great care. I was very happy to talk with Renuka.

And the workshop that started, with the majority of Thai people attending, made it easy to talk and communicate.

If there was anything I didn't understand, I asked my friends in the group to gain a better understanding. Everyone was lovely and tried to explain things to me, without leaving anyone behind during the workshop.

If Sean and Renuka organize another event in Thailand, I sincerely say that I will attend again.

If there are two more events in Thailand, I will attend two more times. I want to meet, talk, and see the expressions in Sean and Renuka's eyes again. These are things that I don't often see in Thailand. There is a very impressive difference. No matter how much time passes, I will still remember this feeling.

My friends who attended the workshop were great friends who helped me and translated the content for me, which made me feel happy. I never thought I would attend a seminar with content entirely in English.

If you ask me how I feel after attending the workshop, I don't know what I can say that's concrete, but I can tell you one thing: if Sean and Renuka hold another workshop in Thailand, I will attend every time.

Thank you very much, chocolate from New Zealand. Look forward to seeing Sean and Renuka again at the end of the month.

 

Brain Audit Bangkok Workshop: Testimonial Phuwasit Akkarachokepakkapong

Phuwasit Akkarachokepakkapong
Bangkok, Thailand


“My brother and I attended the event last Saturday. We both learned so much from your speech and presentation, and will definitely apply it to our daily lives.”

I've already told Toy: Kasidis Satangmongkol, how much I enjoyed it.
  

Paranee: Brain Audit Workshop Thailand: Sean D'Souza
Paranee W.
Bangkok, Thailand


“The atmosphere at the workshop was absolutely great. I felt very relaxed and comfortable throughout the entire session.”


It was a pleasure meeting Renuka and Sean at the workshop; I truly enjoyed my time there. I am happy to share my thoughts, as I believe my experience can help other Thai individuals considering a Psychotactics Workshop. Before attending the workshop, I felt no hesitation at all. In fact, I was quite excited, largely because I've been a fan of Sean's books for several years now.

The atmosphere at the workshop was absolutely great. I felt very relaxed and comfortable throughout the entire session.

You are both incredibly nice and kind. Sean has a very calm demeanour when explaining concepts and answering questions, which I found particularly effective. He also has a great sense of humour. As for you, Renuka, you are very kind. The interaction with other attendees was also great. The people who participated in this workshop were very smart and incredibly supportive of one another.

After attending the workshop, I felt a strong sense of renewed passion.

Sean's insights were incredibly inspirational. I would definitely attend another workshop. This experience was not only inspirational but also incredibly information dense, providing significant value. Learning from Sean is something I deeply appreciate, and I am looking forward to further opportunities to learn from him.

To conclude, I honestly believe that the workshop I experienced was perfect in every aspect.

(Kay) Narapol Buntanaseth
Bangkok, Thailand

 


“If there is any upcoming activity, I will join again. Because I think it is not a workshop to gain more knowledge, but it is also a networking session where I can connect to new people from various backgrounds and industries.”



Before the workshop, I have strong willing to attend (because it cost a lot 😂). Those we have to pay it means that we really want to learn about it.

The atmosphere from people is great. I think because we have something in common.

For example, with classroom setup and during the workshop become group discussion, not sure if it is better to set it as a group table.

Since we are all people with the same intention, I think the interaction with everyone is good. But those who is more introvert, I think that is fine. They still try to encourage with group. Sean is really open for conversation even I met him and talk with him in the toilet

If there is any upcoming activity I will joining again. Because I think it is not a workshop to gain more knowledge but it also a networking session where I can connect to new people from various background and industry.

Thank you both for coming to Thailand for a great workshop.

Kasidis Thailand: Brain Audit Workshop Sean D'Souza

Boy Nimkittikul
Bangkok, Thailand


“Sean’s presentation is clear, easy, and makes me focus as well (no too long text on slide and cartoon makes me understand more. Sean’s a funny guy. I love his personality and that he interacts with us.”

Honestly, I know Sean from Mr.Toy suggestion in Facebook page and I have no idea about ’The Brain Audit before. So, I have an image of general marketing course like a specific target audience, make a promotion to draw attention from people. I think Sean will present something as I already know before.
 
The workshop is very fun and relax. Sean makes it fun with his joke and easy to understand the main concept of The Brain Audit as well.

Workshop helps us to clearly understand purpose and how to apply in real case.

 Both Sean and Renuka are very kind and friendly for sure. Sean answer every question from audience and make sure that all question will get clear the answer. I’m very appreciate for your working. The interaction with other people was great more than I expect. Many people come from different backgrounds and experience but It’s very useful in the workshop. I learn many ideas from them and increase my perspectives base on their experience.
 
After attending the workshop

– I feel great! not only concept understanding but clear image of practical use case from workshop also.
– Questions from class mate help me get more detail of lesson and see many perspective of implement.
– Sean’s presentation is clear, easy and makes me focus as well(no too long text on slide and cartoon make me more understanding).
 
I would do the workshop again

 Yes, I do for sure! Because it gives me a lot of things when we have face to face meeting more than only reading the book. Your experience and knowledge is very useful and make it easy to under by metaphor. Sean’s funny guy. I love his personality that interact with us.
 
I hope we will have an opportunity to establish new workshop in future again.

Honestly, as Mr. Toy said. Most of us can’t effort the high price course (even though I think this course deserves it). However, I really love to see you and Sean come back again and have workshop (may be other topic). Hope you will not annoys Thai personality (as you can see we love to talk so much when we’re in the group and hard to stop us some time).

Kasidis Thailand: Brain Audit Workshop Sean D'Souza Testimonials

PAKAWAT KONGMAN
Bangkok, Thailand


“I was really excited and looking forward to joining the workshop. As Toy—Kasidis Satangmongkol, told us a lot about Sean and The Brain Audit in his PodDash articles. Moreover, I have read “The Brain Audit” before the session, too. So, I had a lot of trust and faith in Sean and Toy.”

 

I felt comfortable, relaxed and enjoyed the workshop. The workshop was so great. Sean was super kind and understanding. Everyone was so nice: Sean, Renuka, Toy and all the friends.The interaction with Sean and Renuka was really great. Sean and Renuka were so sweet, calm, and supportive. Thanks for taking care of me and all pals.
 
The interaction with other people was super! I had a very good time sharing with everyone. We learned new things from each other. Having fun and exchange all the ideas. That was very wonderful time. After attending the workshop I fell in love with The Brain Audit and Sean’s teaching method. I am exploring more in the book, try using the 7 bags and sharing the experience for the workshop.
 
I would do a workshop with Sean D'Souza as I think there is a lot more that I can learn from Sean.

Benji Bangkok Workshop: The Brain Audit

 

 

 

 

 

 



Ben

Bangkok, Thailand


 

How I Overcame My Three Fears

Author: Sean D'Souza

Business Fears: How I Overcame My Three Fears

At any stage in business, you have fears. And you look at others and think they are so successful. However, every business owner has fears; they just don’t share them with you. Here are a few stories on business fears and how to overcome them. When clients look at us, me in particular, they see […]

[Continue reading...]

How To Stay Calm When The World Is Falling Apart Around You

Author: Sean D'Souza

How To Stay Calm When The World Is Falling Apart Around You

If you ask anybody, you will hear that things have gotten a lot worse. But is that the case? And do we have any control over what’s happening around us? How do you stay calm even when things don’t work for you? Here are three questions to ask yourself to stop you from falling apart. […]

[Continue reading...]

Why We Write — Part 2

Author: Sean D'Souza

Why We Write

We sometimes believe we write for a client, or for a website. And that belief is true. Except, it’s not true for most of the time. There comes a time when we go on a trip, a discovery of ourselves. We write for a completely different reason. Let’s have a look, shall we? Right click […]

[Continue reading...]

Why We Write (And The Difference Between Thinking Vs Writing)

Author: Sean D'Souza

Why We Write

Writing seems so laborious at times. We feel like giving up, but there’s a reason why we write. Actually, many reasons. Right click to save this episode. Note: (This is an unedited transcript) What are you supposed to do when a swarm of bees land on your car? A bee swarm forms when a colony […]

[Continue reading...]

Why Every Day Learning Matters More Than We Think

Author: Sean D'Souza

Why Sales Pages Are Annoyingly Difficult to Write

We all seem to know how every day matters. However, what causes people to plateau suddenly and how does every day activity help in avoiding that messy situation? Dig deeper into the very average concept of every day learning and you’ll see it’s anything but mundane. Right click to save this episode. When’s the best […]

[Continue reading...]

25 Years Of Writing: Simple Advice That Will Improve Your Articles

Author: Sean D'Souza

Improve your articles

I’ve now been writing articles for 25 years. And in those 25 years I’ve learned some things that you may not always find on a writing site, or even in any writing article. Read this article and you’ll suddenly have a completely different view of how to go about writing your article. Right click to […]

[Continue reading...]

The Four Arms Of Perfection – A Deeper Insight

Author: Sean D'Souza

The Four Arms of Perfection: A Deeper Insight

We all want to be somehow perfect. It doesn’t matter that we know it’s not possible. In this article, we have four crazy arms of perfection brought to life by writer Keith Rhys. I wish I could have said it better, but Keith (alumni of the Article Writing Course) says it eloquently. You’ll relate to […]

[Continue reading...]

DaVinci Alumni Special

Author: Sean D'Souza

Special Davinci Alumni Invitation — 70% Off the Cartooning Course Since you’ve done the Davinci 2.0 cartooning course in the last few years, I wanted to extend a special opportunity just for you. We’re inviting alumni like you to join the upcoming round of the course—at a 70% discount. This isn’t a generic offer; it’s […]

[Continue reading...]
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