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Psychotactics Blog

The Concept Of Take-Off Speed (And How It Enables You To Manage Many Things All At Once)

Author: Sean D'Souza

Why You Never get Projects Off the Ground

Why You Never get Projects Off the Ground

If you feel overwhelmed and seem to get nothing much done, you’re not alone.

That’s because many of us go around in circles. We never attain take-off speed and are doomed to circle the airport endlessly. Or are we?

In this article, we will examine why top speed is so crucial and how to get to the point where you can fly on autopilot.

Here is the answer to the question. How do you get so much done in a day, and still manage to have time to “waste”?

Right click to save this episode.


Imagine you're at an airport watching a Cessna take off.

It easily lifts off the ground at 102 km/h. An Airbus A330 needs to be between 278 and 333 km/h. The Concorde, on the other hand, requires a whopping 407 km/h.

If they don't reach these speeds, what happens?

You know the answer, don't you? The lift won't overcome the weight if the aircraft doesn't reach the prescribed speed. The plane stays on the ground and is doomed to circle on the runway forever.

No one wants to circle the runway forever.

As cheesy as it sounds, we all want to be on autopilot, soaring through the sky. Yet, the main problem isn't with flying but knowing the takeoff speed. Without a benchmark, we have no way of knowing how to move forward. And this brings us to a pertinent question I get from clients fairly regularly.

The question is: How do you get so much done in a day, and still manage to have time to “waste”?

If you know me well, you probably are aware that I paint a watercolour diary (now over 4500 paintings), take photos (well over 35,000 images), cook once or twice a day, host many very active Whatsapp groups, while conducting a live 12-week course, a membership site, weekly podcast and answering every e-mail personally. Oh, and there's French and Spanish to learn as well.

The main point missed in this array of skills is that I was circling the airport, too.

If I were to go back to 2003, I would barely write two articles a month. My camera was stored away safely, and I didn't own watercolours.

Any language learning was sporadic and not getting me anywhere in a hurry. The podcast was at least 10 years away. The membership site existed, but only just, and there weren't many e-mails to answer.

Yet, the only way to do various activities is to understand the takeoff speed.

And it's best to avoid trying to run a freakin' airport. Instead, work on the Cessna. Those 4500 watercolours started with me being in a hopeless situation. I could draw very well, because I'd been drawing almost nonstop since childhood.

However, if you looked at my work in watercolour, well, that was very childish. In effect, I was circling the runway. I did what most people would do: I went to a class. Wait, I went to three separate watercolour classes.

Luckily, one of the teachers gave me a benchmark.

“What can you do almost every day”? he asked me. I had some tiny (very tiny) watercolour books I'd bought a few years prior. I could try and rip off the wrapping and do a tiny (very tiny) sketch in watercolour. That was the benchmark because I was flying a Cessna.

When I started with the podcast, it was full-on Concorde. I circled the runway for two whole years. I complained about how hard it was to get just 20 minutes of audio online. It took a solid eight hours of my time, and then when I was done by Friday, I'd have to start all over on Monday. The Cessnas were getting off the ground, but the Concorde was a royal pain.

Yet, speed is the real answer to almost any problem.

If you can write an article in two days and get that speed down to a day, you officially have a day to waste. The same applies to a podcast, which was once an 8-hour headache, but now takes less than half that time.

Cooking doesn't really involve cooking and is mostly cutting. If you take ages to chop the veggies, you're burning your tyres on the ground and getting nowhere.

Does this advice sound a bit boring?

You've heard it many times before, haven't you? Keep at it, work at it, blah, blah, blah. No one tells you the takeoff speed, however. If you understand how long it takes to get something off the ground, look for teachers who help you achieve that speed.

Or you work your way through YouTube and get to that speed. Once you have that speed, you can do the same task in a fraction of the time and not get very tired.

You can now “waste more time” and easily go to the second or third task. In a week, you achieve more than most people achieve in months.

However, where do you start?

You don't want to start with a Concorde, that's for sure. What you need to do is get one Cessna off the ground. What's that Cessna? What's the takeoff speed?

If you were learning to take street photos, you might need three elements to get outstanding pictures. Hence, you'd need to know those three elements, and you're off the ground. If you're trying to assemble an e-book, you don't need to learn InDesign. You may need four or five elements, and your e-book is ready.

In a way, avoiding the Concorde is the way to go.

You get one Cessna off the ground, then work on the other. Soon you have a fleet of Cessnas flying and you're into watercolour, photography, writing, cooking, and wasting time.

At this point, you may want to play around with some Airbus or Concorde-level projects. But until then, it's a matter of getting to the correct speed.

Most Cessna projects need about 12 weeks at best.

You could know nothing about Photoshop, and in 3 months, you'd be quite the whiz kid. If you've never dipped your toes in AI, Perplexity, or Claude sounds alien, you're about 12 weeks away. There are a lot of Cessnas that are a breath away.

In 2003, I couldn't envision what I would do in 2013.
In 2013, I had no idea of what was possible in 2023.

Find yourself a Cessna project today. Or circle the runway forever. It's a choice.

One more question: how do you determine the elements needed to get you off the ground?

Oh, this is a good and challenging question to answer. It depends on the complexity level, or how complicated it is made out to be.

For instance, we used to teach how to draw perspective in the cartooning course. Just the method would take all week, and then it was so technical that we had a second week.

Was anyone good at the end of the second week?

Well, everyone was fed up with perspective and wanted to move on. Whether people got the idea or not, there was a high level of frustration. The course was revamped (and I'm fixing it again for this year), and now people can draw perspective in about 2 minutes.

When we ask how long it takes to get off the ground, the answer lies with the teacher, not the student. Most of us automatically assume that “we” have to be talented. That's not true. It's the teacher who needs to have a system.

That system should get you up and running, so the task appears easy, almost childish. If we use that benchmark of “the responsibility being with the teacher”, then most learning is rapid—a LOT of fun. In comparison, most of our knowledge is long, tedious and not a joy.

I know this is a long answer, but I wanted to give you a perspective on the problem of getting off the ground.


The Five-Year Lease Concept (And How It Builds Resilience)

Author: Sean D'Souza

shiny object syndrome

shiny object syndrome

Do you sometimes think you have “shiny object syndrome”?

Do you seem to hop from one thing to another, only to feel disappointed? What if you couldn’t change your mind so often?

That’s what the “five-year” lease is all about. You somehow have to make it work. Let’s find out how to use the “five-year” lease concept to your advantage.

Right click to save this episode.


New Zealanders are obsessed with the coffee that they drink.

Yes, you get bad coffee like everywhere else, but on average, the coffee is of a very high standard, which means that if you're going to open a cafe, you're running into a lot of competition.

Competition that already exists. Those competitors have existing clients, and you have to entice those clients to your business. How do you get your business off the ground as a new cafe? Today's story is about one such cafe.

It opened around two years ago, and almost nobody had walked through the door for the first month. This depressing mood carried on through the second, third and fourth months.

When you have no customers, you have no reviews online, but you're paying for water, utility bills, and rent. You'd have to ask why the cafe owner shows up at all.

The most straightforward answer is that they signed a five-year lease.

When you read about cafes and restaurants, you find 17% go out of business in the first year. By the second year, that number had exploded to 61%. However, that also seems to suggest that 39% of businesses remain.

When you consider that the failure rate is exceptionally high, a five-year lease seems like a noose around your neck, but for those who change their strategy, get help, or receive training, it's a matter of riding the rough times out until things improve.
As business owners, we, too, have a similar challenge.

Let's say you start up a podcast. When will the podcast come to a stop? Based on current statistics, most businesses record around 11 podcasts and then stop. Why?

It's because no one is listening. Nobody is showing up. Maybe they have just 15 downloads per podcast, and it doesn't seem worth the trouble to think of a topic, script it, record and edit it. There's also the cost of podcast hosting, music production, etc. Why would you show up for 15 people?

The reality is you should.

Take, for example, what we at Psychotactics had to do when we first launched the book The Brain Audit. The Internet was relatively young in those days, and most sales were usually offline.

It meant we'd have to get in a car and get to a venue. Sometimes, the venue would be the boathouse, five minutes away. One time, the event was about 226 km away and started at 7 am.

We had to wake up before 4 am to make it to the venue. When we got to our location, it was bolted shut. Then, minutes before the event, three people showed up.

Have you tried presenting to three people? What's your success rate if they all buy a copy of your book? Worse still, what do you do if none of them buy a copy?

You do what a person with a five-year lease does. You figure out how to move ahead or simply fold over and give up.

Business owners usually tackle this problem by saying they have shiny object syndrome.

Shiny object syndrome (or being easily distracted) is, at best, an excuse. Every one of us wants a quick win. Who wants to show up and have 15 people on a podcast? Or worse, three people at an event? We all like quick wins and novelty.

But some of us have a five-year lease.

At times, this lease might be for a single product or service. However, this problem compounds when you have many products and services because they all must be maintained.

They all have five-year leases. Psychotactics has different products, services, workshops, podcasts, and a membership site at 5000bc.

As you can tell, it's a lot to manage.

  • The membership site has been going for 21 years now.
  • The podcast has been around for over 10 years.
  • Newsletters have been diligently sent out since 2000.

This is not a boast—it's a lease.

We took the lease, and now we have to ensure it works. If it's not working, we need to change our strategy and get new training or coaching. We can't just throw our hands up and hope for some magical solution.

As you probably know, we've launched a book on Amazon called “Suddenly Talented,” and it's a five-year lease as well.

  • How do we promote the book?
  • Which podcasts do we get on?
  • Which interviews do we do?
  • How do we promote it locally?

These are just some of the questions that we have to ask.

After which, it's time to implement what needs to be done. If we make excuses or look for a quick fix, all the work we've put into creating a product or service will go to nothing.

We have to believe somehow that we have a five-year lease in place, and it's a journey. The five-year lease can be seen as both a negative and a positive.

What's your five-year lease?


Suddenly Talent: Book Reviews

Author: Sean D'Souza

I bought three copies – one for myself and one for each of my kids.Eric Warezak, USA. My 13-year-old drew this in 2 Minutes.Monika Burger, Germany I gave this to a teacher. Myself.Nicholas Anderson, USA Got the book Suddenly Talented in India. Thanks Sean. Next Step: Have a look at—‘Suddenly Talented: How You Can Overcome […]

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Travel Stories Through Rajasthan, India (Another Rollercoaster Trip)

Author: Sean D'Souza

Travel Rajasthan

Everyone loves travel stories. So let’s go on a journey to Rajasthan and Goa.  There were a lot of fun movements and some not so fun. Enjoy the trip to India. Right click to save this episode. Booking at two hotels for the same night seems like a mistake, but there was no error; it […]

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Suddenly Talented:Review—Mike S

Author: Sean D'Souza

Mike Sweeney Suddenly Talented: Draws a whale

Thanks for the Suddenly Talented book, Sean. It’s a very easy read. I don’t say that lightly, as I always struggle with reading due to ADHD. I often lose interest quickly, but not so with this.  My life experience tells me you’re bang on with how learning actually happens too. Here is a recent real […]

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How To Become Smarter By Utilising The “Database Concept”

Author: Sean D'Souza

How to become smarter by utilising the “Database Concept”

Imagine there are two computers. One computer is a standalone connected to nothing but the electrical supply. The second one is connected to a network of computers. Which of the two is likely to be more useful to you? A similar concept applies to learning. People with a greater database are almost always seen as […]

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Stories Of Travel Through India, Singapore And France

Author: Sean D'Souza

Travel stories

This podcast is called the Three-Month Vacation, and yet we almost never cover vacation stories. Well, that’s about to change. Here are some stories from India and also from Singapore and France. Allons-y! Right click to save this episode. We have a podcast called The Three-Month Vacation, but most of it is about working in […]

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How To Get Clients: An Open Secret

Author: Sean D'Souza

French gardener clothes

How do you get clients? This is one question that repeats itself endlessly. You’d think the answer would be common knowledge by now, and it is. The answer lies in a concept called “groups”. We fail to understand the power of groups, and that’s where the struggle begins. How do you use the power of […]

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Burnout: Why Friends And Family Are More Likely To Be Early Warning Systems To Avoid Overwork

Author: Sean D'Souza

Card Shark Cartoon

“Hard work” has never been considered a problem. If anything, we’re all told to work hard. How do you know when you’ve crossed the line from hard work to overwork? Surprisingly, the answer doesn’t lie within ourselves. Here’s how to use your family as an early warning system of burnout. Right click to save this […]

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How To Get Free Of Your Phone Addiction Without Software

Author: Sean D'Souza

How to get free of your phone addiction without software

It’s clearly impossible to avoid using a phone. Which is why software seems to come to the rescue. However, the way to avoid the phone (at least once a week) is simpler than you’d think. What’s more, the habit grows. You start avoiding the phone more than you’d expect. How is it all done? Let’s […]

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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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