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Scientific Advertising: How To Sell Your Product (The Power Of Being Specific)

Author: Sean D'Souza

Scientific Advertising Part 2: Tell your full story

Does a 100 year old book on advertising still apply today? In part two we explore another of Hopkins’ principles: Why Specifics Matter. If you ever tire of the slightly ridiculous drone of “hustle, hustle and hustle”, you might want to step into the past over a cup of coffee and cake. And read the […]

Filed Under: Marketing Strategy Tagged With: advertising secrets, marketing lessons, sales page conversion

The 6 Most Important Lessons In Marketing

Author: Sean D'Souza

The 6 Most Important Lessons In Marketing

1) Follow up. 2) Follow up. 3) Follow up. 4) Follow up. 5) Follow up. 6) Follow up. How do I know this to be true? Because recently we launched a book on Membership Sites. As is the norm, we give the best price to our members at 5000bc. We also let them know about […]

Filed Under: Marketing Strategy, Psychological Marketing Tagged With: follow up, marketing lessons, Marketing strategy

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes