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Why Clients Buy—And Why They Don't

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Psychotactics Blog

How To Get Clients: An Open Secret

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

French gardener clothes

How do you get clients? This is one question that repeats itself endlessly. You’d think the answer would be common knowledge by now, and it is. The answer lies in a concept called “groups”. We fail to understand the power of groups, and that’s where the struggle begins. How do you use the power of […]

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Next Selling Article: Why Negotiation Consistently Fails In Real-World Scenario
Next Step: Read actionable articles on selling.

Burnout: Why Friends And Family Are More Likely To Be Early Warning Systems To Avoid Overwork

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Card Shark Cartoon

“Hard work” has never been considered a problem. If anything, we’re all told to work hard. How do you know when you’ve crossed the line from hard work to overwork? Surprisingly, the answer doesn’t lie within ourselves. Here’s how to use your family as an early warning system of burnout. Right click to save this […]

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Next Time Management Article: How To Get Free Of Your Phone Addiction Without Software
Next Step: Read actionable articles on time management.

How To Get Free Of Your Phone Addiction Without Software

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How to get free of your phone addiction without software

It’s clearly impossible to avoid using a phone. Which is why software seems to come to the rescue. However, the way to avoid the phone (at least once a week) is simpler than you’d think. What’s more, the habit grows. You start avoiding the phone more than you’d expect. How is it all done? Let’s […]

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Next Time Management Article: How Do You Manage Everything? – Part 1
Next Step: Read actionable articles on time management.

How Do You Manage Everything? – Part 1

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Yoga Upavistha Konasana

Podcasts, membership site, cartoons, photography, Whatsapp—the list goes on and on. And it’s puzzling to clients how I (Sean) manage so much. Well, there are bound to be some principles. Here are just four of them, and we cover two of them in this first episode. Right click to save this episode. Principle 1: Getting […]

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Next Time Management Article: The Concept Of Bandwidth: How To Control The “Uncontrollable” Of Chaos
Next Step: Read actionable articles on time management.

How To Avoid Jet Lag

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Avoid Jet Lag

It’s that time of the year when many of us travel. If it’s even a short trip, we get jetlagged for days. How do you beat it? Here’s a theory based on my “diaries”. Diaries? Yes, diaries. Let’s find out. Right click to save this episode. Since 2012, I’ve kept a meticulous diary—well, two diaries. […]

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Next Human Nature Article: Why We Lose Motivation (And How A “Base Level Of Success” Is Crucial To Keep Going)
Next Step: Read actionable articles on human nature.

Why Random, Tiny Projects Are The Key To Future Business Growth

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Keys Future Business Growth

How do you grow your business? How do you get your business projects started and completed? It’s normal to want to wait for the perfect moment to start a project. However, that’s usually a mistake. A tiny, random project can be started right away. And in a little while, a whole decade or two decades […]

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Next Marketing Strategy Article: Why Sequences Are Crucial For Your Business And How To Go About Implementing It?
Next Step: Read actionable articles on marketing strategy.

Psychotactics: Whats Coming Up Next

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Live Online Course (With Sean D’Souza) The Article Writing Live Online CourseLearn why articles do a far superior job of attracting the clients that you want (and how the right articles make you the expert in your field) Registrations open:21 February 2025Course duration: 28 April – 20 July 2025(Important Note: There will be no live […]

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Next Events Article: A Psychotactics meetup in Paris, France?
Next Step: Read actionable articles on events.

The Power Of Analogies (Part 3) – How To Transform Analogies From Tired To Fresh

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

tired-analogies

At times, you simply can’t think of an analogy, and you reach for something that’s been used many times before. However, there’s zero fun in using a tired analogy. How can you take this rather overused analogy and turn it into something with oomph? Let’s find out. Right click to save this episode. Here’s a […]

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Next Article Writing Article: The Power Of Analogies (Part 2)- How To Use Everyday Life To Create Stunning Analogies
Next Step: Read actionable articles on article writing.

The Power Of Analogies (Part 2)- How To Use Everyday Life To Create Stunning Analogies

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Stunning_analogies

Probably the biggest mistake that most of us make is that we try to find analogies. We sit down at a desk and wrack our brains trying to find an analogy that’s just right. Instead, we end up with analogies that have been used repeatedly by other people. Or analogy doesn’t seem fresh—and certainly not […]

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Next Article Writing Article: The Power Of Analogies (Part 1) – Working Backwards
Next Step: Read actionable articles on article writing.

The Power Of Analogies (Part 1) – Working Backwards

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Improve Productivity

When we sit down to write an article, or design a presentation, we tend to slip in an analogy. However, most of the analogies that we seem to come up with are “boring and tired”. The reason why we struggle so much is because we’re going about it the wrong way. And analogies – in […]

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Next Article Writing Article: Three “Slightly Boring” Ways To Create Metaphors For Your Articles
Next Step: Read actionable articles on article writing.
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The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
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    ▼
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    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
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    ▼
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    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
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    ▼
    • Speaker
    • Consulting
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    • Resources
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