Yes, the questions are the most important of all.

However, we often modify our behaviour because we link it to stories. Without the story or the explanation of the concept, it's just a question. Generating questions are easy enough, and AI can do it for you instantly. It's only when you read the stories that you feel that nudge towards changing what you do, and how you go about doing so.

Often we feel that life is just passing us by, that things are quite flat

Why are we stuck? What's draining us so much? Do we feel quiet resentment—and if so, why do we feel this way? At Psychotactics, we've chosen to stay small, below the radar, much like most people do. Yet, being small doesn't insulate you from the stress of setting up and running a business. We think we have to make drastic changes

Often, what we need is simply a reframe

You'll find these 12 questions change the way you think. Not all 12 of them, of course, but at least a few. The stories that you read will cause you to look at your existing work and life, and make subtle changes. These changes, small as they are will have a compounding effect. But most of all, it's designed to avoid you from losing your spark. What will you expect to find?

• Renewed motivation through “desirable difficulty”

• Ways to break routine without chaos

• Tools to see life and work from a slightly “wonky” perspective

• Questions that spark reflection and action

• A framework to bounce back when things go sideways

In 2025, we launched The Brain Audit in Thailand. It instantly rocketed to the top of bestseller lists and stayed there for weeks on end.

The people who bought tbe book were confused. We were not very much on social media, didn't do much promotion and yet it seemed like we were living a life that most people mostly dream of. It's not like we're living in 325-room mansions and fly Lear Jets. However, the audiences were shocked at how we seemed to have a life that was relaxed, yet extremely comfortable. Of course, they'd also heard about how we have been taking three months off, every year.

How do you pull this off, they asked me, repeatedly. The answer is what makes this book unique. It is not a book about success or wealth or anything fancy. Instead, it is simple wisdom that has enabled us to run our business extremely calmly for over twenty-five years, despite having over 500 podcasts, workshops, and courses. It's a life that's not random and simple in design.

The book is unique because it seeks to keep things simple—without sacrificing the things that matter most to you.

What if the product isn't good for you? This product is guaranteed for a whole month. If for any reason (and you don't have to give a reason) you don't like the product, you can ask for a full refund. And we'll refund your money with a smile.