Why Clients Buy
(And Why They Don't)
Are you losing customers because you don't know how the brain works?
Do you really understand how the marketing brain works? Are you harnessing its immense potential to make your business generate greater revenues? Why do customers seem keen to buy, but then back away at the last minute? You can change your business or marketing tactics—and possibly your strategy—so that customers not only engage with you, but want to buy your products and services.
The key to successful selling isn’t pressure and hard-sell. Instead, it’s understanding the sequence the brain follows. When you present your information in the right sequence, the client doesn’t back away. Instead they get interested, ask questions, want to know more—and then they buy. Yet, without a clear understanding of how the brain works, we often let customers slip away.
So how do we move ahead? Do we use some weird psychological tactics or mumbo jumbo marketing ideas? How do we get customers to move forward in the buying process ethically—and without high pressure?
Psychotactics unravels an age-old mystery
Our brains are hardwired with information which hasn’t changed in tens of thousands of years. When faced with specific triggers, we all tend to react quite predictably.
Imagine being able to use this age-old psychology in your small business marketing. It’s so simple, that you'll wonder just how you managed without this understanding of the human psyche for so long.
So come with us on this wild and whacky adventure into the world of marketing. Instead of some boring, tedious marketing theory, we'll have a rollicking time learning about customer behaviour. Within the pages of this website, you'll get audio, video, reports and a ton of goodies, absolutely free.
What makes Psychotactics different?
The one thing that separates the work of Psychotactics from any other marketing site is tiny increments. Whether you read a book, attend a workshop, do an online course or listen to a podcast—you'll find there's an elegant system in place.
It's a system that follows a path of tiny increments, instead of creating yet another mountain of information that goes nowhere. Every topic is de-constructed into itty-bitty steps that are easy to understand. It allows the client to not just learn, but to retain and easily implement any of the marketing strategies and tactics.
I’ve spent way too many hours on the Internet. And I’m sick of get-rich-quick schemes, and information that’s mostly padded fluff. The reason I set up this website was to bring a sense of simplicity to topics such as marketing strategy, customer retention, internet marketing, psychological tactics, content marketing and small business ideas.
But then, you'll discover the magic of tiny increments for yourself.
P.S. You'll notice the tiny increments in the Headline Report below.
Auckland, New Zealand
We live in amazing Auckland, New Zealand. And that’s the view we get every day when we go for a walk to the beach. Auckland is half-country, half-city and it's a wonderful place to work and live in. We weren't born here; this city chose us, and we love the quiet, the food, the incredible coffee—and even the rain!
Where to start your journey
Start with the report on Why Headlines Fail. It's a tiny report that you can read in under ten minutes. Instead of merely guessing or trying to copy headlines, you'll find an incredibly simple system that enables you to construct headlines in minutes.
The report shows you that headline-writing isn't some mumbo-jumbo. Instead, you'll realise it's a science, and yes you learn with tiny increments. Most importantly, the report shows you how to avoid spammy headlines, without losing any of the curiosity-factor.
I recommend you read it and read it well. Click to get the report on Why Headlines Fail. When you click on the link, you can subscribe to the Psychotactics Newsletter, as well as get this nifty report.
About the Psychotactics Newsletter
As Jeffrey Eisenberg, co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books, says:
“I’m busy –painfully busy, so I’m stingy with my time. There are only a handful of newsletters I bother to check; Sean D’Souza’s is one of those. Sean’s gift to his readers is the way he weaves valuable lessons into the fabric of entertaining articles.”
And Ken McCarthy, Internet Marketer since 1993 and organiser of The System Seminar says:
“I only read three newsletters; Sean D’Souza’s is one of them. He’s one of those very rare individuals that has something unique to say about the info-marketing business.
I don’t care how much you think you know about info-marketing or how many of the gurus you’ve studied with. Sean has solid, on-the-money advice you probably won’t hear anywhere else. And he’s followed his own advice to create a business that’s truly enviable.”
Go on, grab yourself a strong coffee, and something to eat.
You’re going to be on this site for a long, long time, so you might as well get comfortable. I suggest you explore the various sections of this site, and only then, sign up for the Psychotactics newsletter.
To explore more about these topics, click on any one of these links—or, if you want to just subscribe (and get the report), click on the subscribe button below.
Article Writing Strategies
Internet Marketing Strategies
Starting A Business Strategies
P.S. Notice there are no pop-ups nudging you to sign up. I know you get more subscribers with pop-ups, but I detest pop-ups. I suspect you're the same. Make sure this information is right for you before signing up. Once you decide to sign up, you'll find a sign-up link at the footer of every page on the site.
P.P.S. You may find words on the site that seem to be spelled differently if you’re used to an Americanised-version of English. You’d find words such as colour, honour, favour, realise—which you’d spell as color, honor, favor and realize.’
It’s just that this is a New Zealand based site, and I grew up with the British system of spelling, which is a little different. Well, vive la difference. If you still think it’s a mistake, please don’t hesitate to email me using the link at the bottom of every page. No mistake is too small or too big to fix. In fact, you may get an amazing cartoon postcard.
Note: The postcard is so cool, that clients have started up a collection.