The Brain Audit Excerpt: Why Clients Buy (And Why They Don't)
Hello from New Zealand—the land of the long, white cloud (and lots of rain)
You're here to get the report, aren't you?
But what's in the report? What will you learn?
• Why customers put off buying your product or service.
• Why your brain will focus more on a dead cat than a red Ferrari.
• Does the brain actually process thoughts in a step-by-step manner?
• Why clients tune off when we're clearly giving them a “solution”.
Enjoy the information (and the cartoons).
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