(So what’s the remaining 20% that causes customers to buy?) Every one knows that the headline is critical… And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline. But what happens once your customer goes past the headline into the rest of the copy? Which are the elements that […]
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Do you know why some businesses get wonderful clients, while others seem to get clients that are a pain in the neck??
(Don’t you just hate painful clients? Learn how to use the power of the ‘six critical questions’ to get incredible testimonials—and attract clients that make every day an absolute joy). When you really think about it, one of the best things in life is to get better clients. Clients who understand the depth of your […]
Do you know why some businesses get wonderful clients, while others seem to get clients that are a pain in the neck???
(Don’t you just hate painful clients? Learn how to use the power of the ‘six critical questions’ to get incredible testimonials—and attract clients that make every day an absolute joy). When you really think about it, one of the best things in life is to get better clients. Clients who understand the depth of your […]
Article Writing Course: A Few Testimonials
“My wife can now see more of me. Because I won’t be chained to my computer for the next 6 years finishing my ebook that I’m building from my articles.” “Just as an example, I took English for 4 years in high school. And I took English in college. I’ve written sales copy for […]
Matthew Parker (Article Writing Course)
The Article Writing Course is not just about article writing – the structure of the articles forces you to think about what you are trying to achieve with your business Make sure you are prepared to work hard and invest a lot of time. The rewards are great but you have to put a LOT […]
Russ Schoen (Article Writing Course)
I always wanted to write more and get out the word about what I’m passionate about. I wanted structure and discipline to help get me off the writing blocks. I took a live workshop and liked Sean’s approach (authentic and knowledgeable) But I would wait until the muse hit me and I had enough time […]
Greg Burd (Article Writing Course)
Coming from a corporate world, I was concerned that much of what I would learn wouldn’t apply to what I did every day. Instead, what I found was that the methodology presented was applicable to not only the articles that I wanted to write, but most everything else that I do in my job. From […]
Melanie McIntosh (Article Writing Course)
Sean was on the forum consistently, answering questions, giving suggestions, encouragement and feedback to each person. If anyone said, ‘Gee, it would be nice to do this…’ Sean made it happen. Extra calls, extra resources and articles on the mistakes we were making, even a place where we could keep working together after the course. […]
Michelle Russell
Sean is by far the most personally committed teacher I’ve ever encountered—and I’ve had some great teachers. It wasn’t just that he designed the class from the bottom up to make sure that we learned and practiced in ways that were self-reinforcing—which he did. It wasn’t just that he has tweaked the course every time […]
How To Start Every Article With Instant Impact: The “First 50 Words” Course
Why We Struggle With Great Openings The problem with great openings—whether it be in an article, a presentation, book or any substantial piece of communication—is the failure to breakdown the steps. We fail to understand the steps involved. It’s a bit like riding a bicycle, really. When you get on the bicycle for the first […]
