How to stop knocking on client's doors, and get them to call you instead!

(Learn why articles do a far superior job of attracting the clients you want--and how the right articles make you the expert in your field)

Knocking on a client's door is the hardest way to get business - yet we do it all the time

In order to get the client's attention, we send out sales letters; we make presentations; we do everything we can to try and sell to clients.

The more we try to sell, the higher the client's hackles go up. The more we try to convince; to persuade, the more the client starts avoiding you. Or at the very least, they put off buying from you till much later.

So why do clients put off the purchase?

There are two big reasons. The first reason, is that they don't want to buy at the exact moment that you want to sell. So even if you've just made this wonderful presentation of your product or service, there's a close to zero-response on the client's part. And that's just because they're not ready to buy right away.

The second reason is that the client doesn't really recognise you as an expert. All they can see is someone who's trying to sell something to them. To them you're just another 'sales pitch' coming through the front door.

What you really need is a side-door entry!

Why articles help you sneak in the side door

Articles help you get the client's attention, because articles rarely if ever, try to sell. Articles educate. They give the client the various angles to a concept. And in doing so, clients don't put up a wall.

The more you inform a client about a topic, the more they're interested in getting in touch with you. And not only do they get in touch with you-- but they also choose you (instead of your competition).


Well-written articles are not only vital for your website and newsletter, but can earn you revenue, as well as free publicity. Articles published in offline magazines, can drive hundreds of readers to your business.

And yes, if you write really well, you are actually given a column in a magazine or newspaper or online portal. The above are just some of the magazines that I've written for. And the articles were published in sales, training, marketing, business as well as alpaca magazines :) And this is a small representation of places where our articles have been published.

But hey, the competition can write articles too, right?

Right. They can, and they will. But there's a difference. And that difference lies in the ability to not only attract the client to what you're writing, but to keep the client reading from the start to finish. And then to actually look forward to reading more than ever before. Now you've stopped becoming the 'salesperson they want to avoid', and have become the educator and entertainer.

Entertainer? What's entertainment got to do with article writing?

Everything. Drama is what causes customers to keep reading your words. Think of a movie being rolled out in a word format. Or a series like 'Desperate Housewives,' or '24'.

Each of your articles not only need to educate, but need to take the client on a rollercoaster ride. The biggest mistake most article writers make (actually most amateur writers) is that they believe in just writing words. Words don't create stickiness. Drama does.

"There are only a handful of newsletters I bother to check!"

"I've signed up for so many newsletters. I'm busy---painfully busy-- so I'm stingy with my time.

There are only a handful of newsletters I bother to check. Sean D'Souza's is one of those. Sean's gift to his readers is the way he weaves valuable lessons into the fabric of entertaining articles."


Jeff Eisenberg
Co-author of the #1 best-selling Wall Street Journal, New York Times, USA Today and  Business Week best sellers: "Waiting For Your Cat to Bark?" and "Call to Action"
New York, USA

Presenting: The Psychotactics Article Writing Course 2012

Do you stare at a blank screen every time you have to write something? Does it drive you crazy and then you just give up in frustration?

Do you figure you're never ever going to write an article? If so, then this course is just for you. You'll learn how article writing, or writing for that matter, is a simple science. It's a paint- by-dot system.

By the time you finish the course, you'll have not only learned how to write an article, but have written one yourself plus have generated two or three future articles. And as we've seen before, you'll not only be able to write articles, but write articles that keep your customer riveted to your writing.

But there's always the fear...
What if you're not a good writer?
What if you've tried to write before, and gotten so-so results?
What if you have other issues like dyslexia?
Could you still learn to write captivating articles?

Well, let's see what Debbie and Andy have to say:

" I have dyslexia and Irlen syndrome, which is why I have so much difficulty reading.

Words on a page look like a waterfall to me-- a fuzzy one at that. So I could not see how an article course was going to help me write."

Our business was just starting to grow, when we hit an almighty hurdle. We realized that to grow the business further we were going to have to write articles.

Andy did not have the time to do this and, saying he has no imagination at all, it fell to me (Debbie).

Horror is the only way I can explain how I felt at having to write articles, as I had avoided reading and writing all my life. At the time of the Article Writing Course I had never (and I mean never) read any story books, not even at school (I managed to fake it at school by watching movies etc.).

Reading and writing to me was the worse nightmare ever
We came to realize I have dyslexia and Irlen syndrome, which is why I have so much difficulty reading. Words on a page look like a waterfall to me-- a fuzzy one at that.

So being dropped in at the deep end on this course was a huge thing for me - the hurdle I faced felt about 20 feet high. And I could not see how an article course was going to help me write.

How wrong can you be? 

The course was interesting, and laid out in simple steps on how to write. At first I could not do it, or so I thought.  With Sean's help, I kept plugging away. At times I felt like I was hitting my head against a brick wall.

With persistence (and the help of a Dictaphone), out of nowhere the hurdle that was 20 feet high started to lower. And before I knew it, I was writing articles and rewriting everything Andy had written previously.

The best thing of all was that I was beginning to enjoy it.
We implemented the course in several ways.

I now have articles published in magazines.  I have rewritten our website and adverts, and I've written the intro to our technical book that's currently being worked on by Andy.

I also use all of the course teachings in every aspect of our lives now. Now I can take a boring technical subject (we write articles about ignitions for classic bikes), and turn it into something that everyone can understand and enjoy--which helps educate our customers better.

My confidence in my ability has grown
And I am now communicating with people better than ever. You do not realize how much not being able to write rules your life (it stops you doing things, and holds you back).

I also now read story books, and study the writing styles.  Something I never thought I would be able to do (and enjoy). After this course I am now unstoppable. Nothing is too hard, and I am seeing the world with different eyes.

For people who say they cannot write, I would say to them: everybody can (no matter what you think). You just have to find the right teacher, and luckily we found Sean. And you must trust that you can do anything you put your mind to, because if I can do it, then you can too.

The Article Writing Course is unique in many ways
It's not about writing per se, it's about the structure of writing, the rules and the whys and wherefores, which to me was a godsend. It made sense, and with a bit of practice is now easy to do.

I still have trouble with my spelling, but have a wonderful husband Andy, who corrects for me.

My hurdle at the start was 20 feet high.
It's now non-existent, and I have Sean and the Article Writing Course to thank for that.

Thank you, Sean.

Debbie & Andy Perkins
Pazon Ignitions
New Zealand (Previously UK-Based)

This article writing course is designed to do the following:

1) Enable you to write faster than ever before.
2) Reduce the frustration of never getting past the first line.
3) Create content that is so captivating that customers consider you the expert.

We use a simple system to achieve the above
1) Deconstruction
2) Reconstruction

In deconstruction, you'll take apart articles and other forms of copy. You'll see why the best writers in the world, became who they are, and what systems they used to persuade their audiences.

In construction, you'll learn exactly what strategies and tactics you need to create text that moves people to action. Anyone can write an article. What we are looking to create is speed, drama as well as expertise within the article.

And I'll be there with you to guide and teach you, and more importantly to show you exactly what you need to fix, so that your articles improves instantly.

So what's different about a Psychotactics Course?

Watch this video above (yes it was made in 2008, but we're still consistent with our methodology).
( It's 4 minutes and 56 seconds) Or have a glance at the PDF

The only way you can experience the difference between a Psychotactics Course is to experience it.

There are three reasons and a P.S.:

1) It doesn't allow you to make excuses.You are not allowed to make excuses. Success isn't a fluke. It's a combination of deep practice, of a robust system and detailed support from a master coach. On the article writing course, you get all three. It's then up to you to do what's required to succeed. On a Psychotactics course you won't find whiny folks. That alone should tell you that you'll be amongst people who are determined to succeed no matter what the odds.

2) You learn how group learning is way superior to solo-learning.
It follows the system of: If you want to go fast, you go alone. If you want to go far, you go in a group. There is intense group activity that enables you to work with me, and to work with your peers. You will not realise how much power a group has, till you do a course like this. If you've ever felt the loneliness of working alone before, you won't feel it on a Psychotactics Course. The rule is simple: Be kind, be helpful or begone. And the group works together, and you learn like never before. (Interesting fact: We attract lots of introverts who become very active in a warm, friendly environment of a small group. Extroverts feel very comfortable too).

3) The learning methods are quite different from what you've been exposed to so far.
The methods are based on a combination of text, audio, visuals, cartoons and forums. You learn in tiny little bits and you master those bits. It's like learning notes of music. You master each 'note', then you move ahead steadily. And in time, you're able to play awesome 'music'. Sure this is about getting information about how to write articles etc., but don't fool yourself. Information alone will not help you write like a pro. What's critical is that we work on all of these three core concepts.

P.S. I don't sleep.
I really don't. I'm there all the time, seventeen thousand times a day to help you along. You are never alone. I will push, cajole, encourage and move you along. No this isn't "Hell's Kitchen". I don't use bad language and will not disrespect you in any way. But I won't let you disrespect yourself either. I set a very high standard for you, and I make sure I'm there to keep you moving (because believe me the road gets pretty darned rough as you go through the course).

But learning isn't purely about 'getting information'
We've all got information before. And it's not helped us that much. This is because we all learn differently, but not exclusively. So what does that mean? That means we have a bias towards a form of learning. We may either like to listen to audio, or read words in a transcript/notes. Or we may be better off in a discussion of sorts.

And the article-writing course brings all of the learning systems together.

You get:

1) Notes + Transcripts --again rich in detail and easy to understand.
2) Audio files--rich in detail. And professionally created.
3) Live Question and Answer Sessions on the Phone + A Forum for continuing conversation.

But even that's not enough to learn effectively...
The truth is that most of us don't even realise there are other snapshot methods out there, that enable us to learn more productively. Methods such as:

1) Mindmaps
2) Cartoons and Graphics
3) Checklists
4) Video
5) E-Mail

Plus you get detailed instructions on how to use these media files.
1) All notes are in easy-to-read PDF format.
2) All audio is not only professionally created, but each audio is tagged, making it very easy to find in your mp3 player. Each audio is like a professionally created music file downloaded from iTunes.
3) Explicit instructions are given about how to join a teleconference. And what to do.
4) Even if you've never been in a forum before, we walk you through the steps. And there are detailed videos/pdfs + hand-holding on our part if you need it. Remember it's a 'safe-zone.'
5) Mindmaps are in a Mindjet format and you get the FREE Mindjet Reader.
6) Cartoons and graphics are in jpg format (If you can see the graphics on this page, you can see the graphics on the course).
7) Checklist are in a Word Format, so you can print them out and use them over and over again.
8) Videos are short, instead of long drawn blah-blah discourses.

Which is all very fine...but is there a return on investment?

If you do the course will you be able to get clients falling over you in a month, so you can make enough moolah to pay for this course? I could answer that, but I think Lieutenant John Withers (who writes superb articles on helicopters and Google AdWords) can answer that question of return on investment.

"I'm not saying I thought Sean was a liar - I just didn't think one course could do all that".


John “Wiz” Withers

In June 2009 I began the live Article Writing course. I was simply looking to write better, faster articles - because I wanted to establish a level of expertise in my industry.

Prior to signing up for the course, I emailed Sean. I had two main concerns:
- I was S - L - O - W : writing just a short article took me forever! I was already tight on time with my existing business.
- There are some "big names" in my industry who also write - a lot. Deep down, I didn't think I had enough expertise to compete with them.

Sean promised me three things.
If I did the work and completed the course:
- I would be able to write an article per day without a sweat;
- People would love my articles - I would become a thought leader (and get more business);
- I would be able to write "expert" articles in ** any ** field, regardless of what it was.

I didn't believe him.
I'm not saying I thought Sean was a liar - I just didn't think one course could do all that. I would settle for just being able to write faster. So I signed up for the basic course - not the premium version. (Note: John went on to complete the entire 9 month premium course).

And I did everything I was told to do. Not always willingly - I had a couple "adamant" disagreements with Sean. But we worked through it - or rather I did.

Here's where I found myself in January 2010:

I landed my biggest client to date.

I contacted an agency in my industry about outsourcing some of their workload to me. In our discussions, I discussed writing articles for their site. I pointed to articles I had written in the course - class assignments, mostly. My articles helped seal the deal - not only did the agency start sending me a significant amount of industry work, they also wanted me to write articles for their marketing. I was told, "we're glad to have someone with your expertise helping us."

I proved to myself I could write about anything.
A colleague of mine is in industrial sales - selling certain technical components to large manufacturing firms. He wanted to position himself as an expert in his industry. We discussed articles - he knew that's what he wanted, but said he wrote "like an engineer". I heard myself saying: "Dan, you and I have a 60-minute telephone conversation, and I can turn out a dozen articles for you." I had no qualms about saying that - because I knew I could do it. We're still negotiating terms, but it's very promising. But even if the deal falls through, I still have another service to offer my clients.

Article writing is becoming more and more natural.
My wife writes a newsletter for her industry - something completely separate from mine. She was having difficulty with a recent issue, and asked me to review something she'd written. Almost immediately I could "see" where her article could be adjusted: things to tweak, thoughts and tangents to take out, how to tie the opening and closing together.

I could see these things because I had seen literally hundreds of critiques (from Sean and also my classmates) and written dozens of them myself. It was as simple as tying a shoe. My wife was happy - and also saw the power of that "expensive" course I had taken.

In short - not only did I get what I was looking for, but all three things that Sean promised had come to fruition.

I can't even begin to calculate the ROI of the course.


John “Wiz” Withers, B2B Scribe,
MD, USA

It's not about the info-dump. It's about the applying what you learn...
And at Psychotactics, we make it fun to learn. Instead of simply drumming you with truckloads of data, you get to learn in the way we all learn best--by having fun. Plus you are in a 'safe-zone', so that both introverts as well as extroverts feel un-intimidated. When we're comfortable, we learn well. When we're scared in some way, we hold back restricting our learning. And you'll find that when you do this course, you're in a 'safe-zone' with very limited numbers of people (Never more than 20 and often in even smaller batches). This makes you comfortable and focuses on the learning, instead of fighting for 'air-space'.

And then there are the applications
What you learn on this course isn't restricted to article-writing. Because the concepts are built on drama, and flow, and other media concepts, they end up helping you in your speaking, networking, making presentations, sales etc. This course shows you what you've been missing from your communication, and how to spot the missing pieces--and then insert them into future communication.

But what if you're already good at writing?

"I always thought I was quite good at writing articles."

Anyway, I decided to implement everything I learnt. At the end of the day you can't argue with the figures - the Psychotactics methodology works."

The open rate for my newsletter was at best average, and as I said, I always thought I was quite good at writing articles.

Then after going to the Psychotactics articles workshop, I decided to implement everything I learnt about structure and content -- just to see what would happen.

Since the newsletter went out I have monitoring visits to my web site and new subscribers. All of a sudden my daily average number of visits and new subscribers have shot up.

I have done nothing else other than the newsletter to generate this increase.

To add to that, I now find it much easier to and quicker to write. At the end of the day you can't argue with the figures—the Psychotactics methodology works.

Michael J Smyth
Approachable Lawyer
www.approachablelawyer.com
Auckland, New Zealand

A Tiny Insight Into What You'll Learn

• The three main systems of writing. And how to pick a system that is suited to your own individual personality. This means you can be who you are, instead of simply copying someone else.
• Spotting an instant disaster before you write the article. You'll learn how to spot if an article is useless, simply by analysing parameters in your headline. This alone saves you hours of frustration and toil of going round in circles.
• Why headline-writing is critical. Most articles are read, or deleted solely on the basis of a headline. If your reader doesn't get attracted by your headline, the rest of the article is almost never read--leading to a massive waste of time on your part. (This applies to both online as well as offline articles, by the way).
• How to get the reader to slip-slide (yes, there's no better word) right from the headline to the first fifty words. And what to put in those first fifty that captivates the reader, and almost compels them to read the entire article.
• How to then take the reader past the first fifty words. The secrets to connecting thoughts, and disconnecting thoughts. And how connectors and disconnectors, when used with structure in mind, create intense drama and flow.
• How to create a grid that speeds up your article writing by 50% or more. The grid also enables you to construct an article that suits both the reader who reads every word, as well as the reader who scans.
• How to never run out of ideas. You'll have so many ideas, that you'll realise that writer's block is really a myth.
• Learn why 'creating a wall' or 'disturbance' in an article is critical to keep the reader's attention, and why it so appeals to human nature. Most mediocre articles avoid the 'wall', thus creating a boring, tepid style of writing.
• How to literally outline half a dozen (or more) articles in less than an hour, sitting at the cafe.
• How to mesh articles with selling products/services. Just writing an article will not get your customers to respond. You need to actually guide the customer to buy the product or service. How do you move from editorial to sales seamlessly?
• The secrets of formatting an article. Formatting is the visual aspect of your article. Most people look at a page, before they read a word. In an instant, your 'lack of formatting' can lose the reader.
• Learn which article headlines work better--and why. Why: That's what you want to learn. Why does this headline supercede that headline? The key isn't in copying blindly, but having a deep understanding of human psychology (It's easier than you think).
• Understanding what makes an article boring--and how to avoid that scenario like the plague. It's not enough to know what makes an article exciting. There are factors that make an article boring too. What are those factors?.
• The Secret of writing angles to a story--and how you can write on one topic over and over again--without losing audience interest. This saves you enormous time and effort. Imagine having one topic and being able to generate ten, twenty, even a hundred angles. And yet the audience is clamouring for even more angles to that topic.
• How to use structure to build up momentum. Without structure you're simply writing without parameters. Every time I write randomly, I waste more time than ever, and end up with a half-baked article that can't be used. The structure is what will enable you to avoid making the mistakes I made at the start--and write faster than ever before.
• How to leverage articles into books, reports and other forms of revenue and customer-generation.

What makes this Article Writing Course different?

"The difference between this course, is simply 'the structure+drama''. Structure enables you to see what's right with an article. And what's wrong. And this structure enables you to write, and then audit at a pace faster than ever before.

Drama enables you to get and keep the attention of the reader from start to finish. Something that most articles just fail miserably to do. Drama is everything. Learning how to mix drama with structure is what makes this course different from anything else.

And what makes me qualified to teach you?
For one I know how it feels to deal with a blank page. When I started, I had what was called the 'article graveyard'. I'd write half an article. Then I'd stop. Then I'd start off with another. Soon I had a graveyard of articles. (Aarrrrrrrrrgh!)

But that's not all. I was also taking a whole two days to write one article. So in order to just write 12 articles a year, I was taking close to a month!!!

Well, now I write 300 articles a year...
So going from all that struggle, I found a way to write faster and with more effect than ever before. And today, our articles are not just for Psychotactics subscribers.

They are published in magazines both online and offline. They help run a membership site at 5000bc. And they form the basis for books, products etc. (What is a book or product but a series of articles in a chapter format? What is a video but a series of articles in a set of frames? What is a teleclass but an article being spoken out?)

The course is designed for frighteningly outstanding results
This isn't your yada, yada course where you get notes and you get a little nudge.

If you want to play around with your career, then this course is not for you. This is not a course for those who want to avoid dedication and hard work. You can become an average writer by reading a book or two, or doing a course or two.

But you can't become a stunning writer.

A writer who demands and gets attention. For that, you need to be able to put in the effort to make mistakes—yes make mistakes—and then correct those mistakes. This course requires time for your brain to make all of those mistakes, and then systematically correct them, so that you become close to flawless in your writing.

It's not designed to simply give you information about articles, but enable you to become a master at writing, and then going on to create audio articles/podcasts, and video. It's designed so that you can create powerful presentations, just by sitting down for 10-15 minutes and implementing the lessons learned. In short, it will make you a master of being able to communicate, because the course isn't treated just like another 'hobby', but instead that you're learning a language where you need to be super-fluent and super-confident.

And to get to this super level, you need to go through stages that don't allow for laziness or excuses.

It may well be the most expensive article writing mastery level course on the planet

And there's a reason why it's among the most expensive—if not the most expensive.
1) It's designed to maximise your time and money by helping you make "mistakes".
2) It's structured in great detail.
3) You're never ever alone to work out things.

Maximising Time By Increasing Your Mistake-Rate
If you look up "article writing courses" on the Internet, you'll find courses that are a lot cheaper than ours. A lot. This one isn't cheap and it's not cheap because it's designed to maximise your time and your money. The way to maximise your time is to get you to deliberately make mistakes. Most courses tell you what you should do, and then leave you alone.

That is not the way the human brain learns.

Instead the brain needs to learn the right way, then make mistakes and then fix those mistakes. This is how you truly learn. This is how we learned to walk, talk, drive cars etc. You have to make mistakes—and get instruction. This course is aware how busy you are, and hence allows you to make more mistakes—thus speeding up the learning process.

Article writing isn't just about "writing". It's about creating drama and flow. And this drama and flow can and is taken across to other media, thus giving you complete control of creating content on the fly, while others just struggle.

Intense, Detailed Structure
Most courses have no structure. They give you a whole bunch of concepts and tell you to implement them. Blind implementation is not a good way to learn. You have to know what to do, when to do it and most importantly WHY it needs to be done. Each piece of the puzzle is critical, otherwise your brain doesn't really get a full understanding of how to implement a system at high speed.

E.g. You speak a language today, because you know what to say, when to say it and why you can say certain things and why you can't. This structure and subtle understanding of article writing is what enables you to put your thoughts on paper. And to do it with drama and flow (drama and flow are critical). And then caress it to a fine finish. Structure is paramount. Just telling you what you should do is never enough.

And yes, each course has breaks.

Why breaks? Because you'll need the breaks. The intensity is so high that you and I will both need a rest at every stage. So yes, there will be breaks to help you get a breath or two and then come back refreshed.

Never alone
The reason why this entire series of courses are expensive is because of the time and effort involved. Most courses will have you write when you please. Not this one. Each course is designed for you to make and fix mistakes. To make and fix mistakes, we have to have a daily routine of writing. It doesn't have to be a complete article, but it needs to be a daily routine.

You're fooling yourself if you think you can write once a week, or once a month and become a great writer. You can be average, that's for sure, but you'll never stand out. I have to be there to watch everyone of you. And read every article. And comment on every article. And give you assessments of your progress. And this takes time. Lots of time on your part, and lots of time on my part.

And you'll never be alone. You'll always have your group (you'll see how the group really helps) and you'll have me—sometimes ten times a day, or fifty times a day. I'm there to help you and move you ahead. Without the help, you'll quickly get into trouble, and believe that article writing is not for you.

So who is this course for?

These are for those who want to master the ability to write. And not just write, but write with drama and flow. Therefore, we've had complete beginners on this course, and seasoned copywriters, or article writers. Just because you're comfortable writing, doesn't mean you're outstanding. It takes a certain discipline to be outstanding at your writing, and in this course, everyone (from beginner to advanced writer) finds a lot that they can learn and move ahead. If you're a complete newbie at writing it doesn't matter.

And if you're a pro, there's a lot to learn. This may appear weird to you when reading this paragraph, but you can trust me on this. Every course has a mix of people from different countries, backgrounds and skills. And this course moves them all along the path where they become superb at what they do.

	Perry Droast, CA, USA		Nadira Jamal, Boston, USA		Bob Bare, TX, USA		Sarah Mueller, NJ, USA
	Michael Smyth, Auckland, NZ		Debbie Perkins, Tauranga, NZ		Paul Wolfe, Wimbledon, UK
	Read the experiences (yes, experiences) of past clients (opens in a new page)

I know the struggle of writing
For one I know how it feels to deal with a blank page. When I started, I had what was called the 'article graveyard'. I'd write half an article. Then I'd stop. Then I'd start off with another another. Soon I had a graveyard of articles. (Aarrrrrrrrrgh!)

But that's not all. I was also taking a whole two days to write one article. So in order to just write 12 articles a year, I was taking close to a month!

Well, now I write 300 articles a year...
So going from all that struggle, I found a way to write faster and with more effect than ever before. And today, our articles are not just for Psychotactics subscribers.

They are published in magazines both online and offline. They help run a membership site at 5000bc. And they form the basis for books, products etc. (What is a book or product but a series of articles in a chapter format? What is a video but a series of articles in a set of frames? What is a teleclass but an article being spoken out?)

But of course you may want to put off this learning till later...

So could you do this course later?

There are several reasons why you may think that you'll need to do this later.

Reason 1: You're busy now and later may be better...
Unless you're going through a really messy situation in your life (you know what I mean) there's never going to be a better time to do this course. I'll tell you why. Most people think that somehow there will be more time in the future. Think about it. Do you have more time today, than say even a year or two ago? You're never going to have free time in the future. You're going to have to make that time now.

And the nice part about article writing is that it saves you enormous time in the long run. In fact, at first the course will indeed suck up all your time (read that again). That's normal when you're learning any skill. Then as you get better, you'll be able to turn out articles in a fraction of the time. And not just articles—any idiot can write an article—but an outstanding article. So time is a good excuse, but time doesn't free itself, and it's up to you to make the time for this course.

Reason 2: The Difficulty Factor
In terms of difficulty, you have three levels.

Anything in life can be described in three ways. Cat, dog or baby level.

Cat Level= Little or no maintenance.
Dog Level = Reasonable maintenance.
Baby Level =Quite a lot of maintenance.

To get you to sign up to something, people will give you the impression that your course is going to be at "Cat Level". That you'll learn some techniques and voila—you'll be super duper at the skill. This course doesn't give you that false impression. And really, feel free to do another article writing course because then you can see for yourself how much more is put into this course.

So yeah, it's not easy, and that may put you off. But nothing really great is easy to achieve. If you put your mind to it, and we pulls oars together, we'll get there—difficulty or no difficulty. If you want to learn this skill like it should be learned then now is a good time. The more you put it off, the more you'll start believing in "talent" (see below). Depending on how much effort you put in, the value you get will scale accordingly. I'm here to make sure you struggle for a while, because it's in the struggle that you're going to really learn. So if you're wondering what level you'll need to do the course at, it oscillates somewhere between "dog" and "baby" level. It's never going to be at "cat" level, because frankly you can't learn anything withe zero effort. Which of course takes us to the age-old misunderstaning of inborn talent.

Reason 3:It seems scary and possibly you don't have the "talent"
Most people were told by their parents and teachers that some people are more talented than others. This course is proof that talent (if it does exist) doesn't matter at all. What matters is daily practice, making lots and lots and lots of mistakes (and fixing them), and application of the methods to write better and faster.

I personally don't believe in talent, because I've seen dozens of people do this course. People who believed they could not write; people who had dyslexia or other issues, and they all come out at the other end writing outstanding stuff. If you are ready to rise above the beliefs of your teachers, parents (and possibly the belief in your own brain) then yes, you'll get there—guaranteed!

Warning! BIG Warning!

If you are prone to making excuses, this is not the course for you. I want to make you exceedingly good at creating superb content. I don't really want to know that the dog ate your homework, or that this happened or that happened. I'm no slave driver, but I'm no pushover either. If you're not serious about getting outstandingly good, then don't bother signing up. As you will find out, I'll do everything to make your learning a very warm and safe environment, but I will not tolerate excuses. If you're someone that needs to be 'motivated' then you won't find that 'motivation' here. If you are self-motivated, you will indeed be encouraged and given the tools and the expertise to move ahead.

Important: Reason Why You Shouldn't Delay

#1: It's more economical than most consultants
You get the benefit of working directly with me. You get the chance to ask all the questions you want to ask on the topic. And the entire course costs far less than what most consultants or coaches will charge you.

Most coaches and consultants will charge you between $750-2400 per month. And many of them don't even have the practical experience. You'll get practical experiences on training, consulting, info-products, marketing, selling and no B.S.

The course seems expensive—and it is. But it's cheap when you consider that at the end of the course you "will" be a skilled writer. Other courses are cheaper, but over time they cost more. Why? Because there is a waste of time and effort as they can't guarantee you'll become exceptional at writing. And they can't guarantee your writing will have drama and flow. That's only part of the problem.

The second problem is that you do a few other writing courses and still don't get quicker and better. Then you believe you're not talented. This is the most scary part of all: to believe in the myth of inborn talent when in fact every student on the Article writing course learns a system. A system that in the end becomes as natural as walking or driving.

The course is expensive because it is "intensive". I have to be there to guide you every milli-step of the way. There are indeed cheaper courses, but in the long (or even short run) they're more "expensive".

#2:No Hidden Cost
Another reason is that this program doesn't include any hidden costs. Many a consultant will give you a figure, and then put in some hidden costs (and you're robbed of time, money or both). On this course, what you see is what you get...and a whole lot more as well.

Complete Details of the Course:

Duration: How many sessions do I get for my money?
Time Commitment: How many hours do I have to spend per day/week?
Topics: What are the topics that will be covered?
Format: Is it just audio? Is it just PDF? Is it just phone-related?
Attendance: What happens if I can't attend for some reason?
Cost and Installments: What does it cost? What are the installments?
Purchase: How do I sign up for the article writing course right away?
Guarantee: Is there a guarantee?
Support: Do I get any support?
Cancellation: What if I can't attend the course?
Is there a HomeStudy Version:Yes there is a Home Study Version. Have a look at this page?
Is this compatible both for PC and Macs?: Short answer: Yes it is!

What is the agenda for this course?

Here's the outline of what you'll learn in the course:

Session 1:
1) The Grid: How To Use A Simple Grid To Ensure Great Articles
2) How To Dig Deep For A Single Angle--Instead Of Dealing With a Time-Wasting Topic.
3) How To Choose A Writing Personality That Suits You.

Session 2:
1) The Power of Sandwiching: How It Helps Create Powerful Entry And Exit Points.
2) Getting Unstuck: Using A Factor Of Blah-Blah To Keep The Momentum Going.
3) How To Create Effective Summaries (And Why Summaries Are Important).

Session 3:
1) The First Fifty Words: How To Instantly Get Attention.
2) The Wall: Why You Need To Create Intense Drama Mid-Way Into Your Article.
3) New-Knew: How To Create Flow (And Avoid Reader-Anxiety) With The New-Knew Factor.

Session 4:
1) How To Create Headlines
2) How To Audit Headlines (Find Out Which Headline Components Derail Your Article)
3) Headline Mistakes That You've Probably Never Realised Before

Session 5:
1) How To Use The Power of Connectors.
2) Why Sub-Headlines Are Critical To Keep The Bridge Between Paragraphs (And A Dead-Easy Way To Create Compelling Sub-Headlines)
3) How To Construct Paragraphs: The Visual Factor Of Paragraphs.

Self-Study Session 6:
1) Quickstart Methods That Work
2) Packaging Your Article Visually: Understanding How Clients Read (And Why They Don't)
3) Re-Distribution: How To Create Articles That Become Presentations, Books, Reports, and Sales Tools. Do It Once, And Re-Distribute Endlessly.

And this isn't counting the additional bonuses. Now these bonuses aren't some stupid add-ons. They're specifically designed by me, and they're designed to take your article writing even further. But you'll find out for yourself anyway.

As mentioned before: This course is designed not as an info-dump, but true methods of learning, such as layering, and repetition are involved. Plus various media such as mindmaps, forums etc are added to make sure you get a true learning experience. And so that the learning experience translates into better article-writing, which in turn attracts better clients.

Which leads us to the nitty-gritty details...

How many sessions do I get for my money?
The course starts in Feb 2012. However you start learning by 15th December 2011. You get access to all materials, and therefore there are no surprises. You come to the course fully prepared and relaxed. And everyone on the course is on the same page. We don't believe in "shock and awe". We believe that learning is best done when you are better prepared and have gone over the material once or twice.

So the course starts in Feb 2012. Goes all the way to April 2012. And the Premium option gives you access to the forum and other material for 30 days after the end of the course.

How many hours do I have to spend per day/week?

The entire duration of the course is approximately four and a half months. However the first month and a half is largely self study so you can be prepared. I detest "shock and awe" tactics. I like participants to be nice and relaxed at the start of the course. And to feel safe and reasonably conversant with the material.

So while you get materials in a week or two, the course itself doesn't start till end Jan. Then it goes from Jan to end April. The daily commitment needs to be at least an hour. Without an hour at the very least you can't learn any skill, let alone article writing. The more time you put in the better you get.

But without at least an hour every day you would be wasting your time. there are always exceptions as life can't always guarantee a free hour every day, but on average you
are are going to need an hour. It's not called the toughest course in the world for nothing.

Some of the topics that will be covered:

Is it just audio? Will there be notes? Or just the phone?
The primary program will be forum based. You will be given all the notes and audio in advance. You will be working daily through the forum for the duration of the course.

There will also be five group teleclasses.

What happens if I can't attend for some reason?
Good question. There may be some weeks that you can't attend the live session. Every session will be recorded, so you'll get the mp3. However, this doesn't mean you can simply download the sessions. Attendance is vital unless pre-arranged or an absolute emergency. There are exceptions to every rule. Things happen and we understand it, but the general rule is simple: You show up for the phone calls. Most of the course, however, is done via the forum. Forums allow you more time flexibility.

Do I get any support?
Yes. There will be a forum specially for the participants. And you can ask all your questions, and Sean will answer them.
Also, with the premium package you get 3 months email support from Sean.

What does it cost? And do you have an installment plan?
See below for information and installments.

Is there a guarantee?
See details of guarantee below.

What if I can't attend the course and wish to opt-out?
The first installment is the registration fee and is non refundable. If you cannot attend the course, remember you will be able to access all the audios and notes. If you can't attend, you can also transfer your seat to another person. If you still wish to opt-out of the course, we will refund your money provide you cancel 30 days before the course.

How do I sign up for the Article Writing Course right away?
Click on one of the payment options below if you wish to pay online. If you wish to pay via phone, or via cheque/check, please click on this link and it will send me an email. Please give me your phone number and a convenient time to call, and I'll give you a call. And no, your number won't be used for any other purpose. (I guess you know that already, but there's no harm in letting you know).

The Goodies
# 1 Big Bonus: Psychotactics Archives (worth $300)
		Imagine getting an archive of article written from the Psychotactics . This includes articles from the year 2002 onwards. In your hands, you'll have an instant inspiration that you can draw upon when you write an article.
#2: 12 Article-Starters worth $300 (Premium)
		Often the hardest part about just about anything is starting up. Well, it's not such a big problem if you have a bunch of article-starters. With the Premium Option, you get a dozen ways to start up any article. And minutes later you're vrrrrroooooooooooming off.
# 3: (Worth $1500) Three Critiques by Sean (Premium)
		Every time Sean critiques a sales page or any marketing material, there is a fixed fee of $500 per hour. As part of the Program, you will be entitled to three complete critiques worth $1500. (Note: Critiques are valid until 6 months from the date of purchase)
#4: Hidden Resource Links
		Where do you get business case-studies by the dozen? Where can you see examples of great article-writing? These hidden resources will be given to you, so you can make your work of article-writing much easier.
#5: Special Password Protected Forum
		The forum will be just for those doing this course, and will be monitored by Sean. All the questions you need to ask, will be answered on this forum, thus ensuring you're never short of solutions to your copywriting and strategy problems.
#6: Email Support For Three Months
		You know how you always need something clarified? Well you will have email access to Sean for three months.
#7: Special Extended Password Protected Forum (Premium)

Very Important: Read this Eligibility: You will have to have purchased and read the Brain Audit. If you do not own a copy of the Brain Audit, please avoid making the payment below. If you have a copy, please go ahead. You'll learn a lot and you won't regret signing up. That's a promise. YES I have read The Brain Audit. YES I am ready to join the Article Writing Course ! There's no reason I'd want to miss out. Why would I want to miss out? Article Writing Regular Option Premium Option Pdf Notes for Entire Course Mp3:Audio Recording for all sessions Special Password Protected Forum Big Bonuses Psychotactics Article Archives (worth $300) Download Article Starters (worth $300) + Resource Links - PLUS: (Worth $1500) Three Critiques by Sean* - Special Early Bird Price valid for first 12 sign-ups $2479 $2499   Fully Booked. You can still get the Article Writing Home Study. Click to find out more Note: If you join 5000bc, you could pair-up with a buddy and complete the course on the Taking Action Forum. Note: The first installment is the registration fee and is non-refundable. Note: All Payments are in US Dollars. *Three Critiques by Sean are valid for 6 months from the date of purchase.

Remember, the fees for this course have been kept very affordable so that even a small business can take advantage of this consulting program.

If you have any doubts about how economical it really is, simply pick up the phone and call a business coach. Just ANY coach will charge you more than this fee for consulting. If you want proof, just pick up the phone and call a local coach.



Warm regards,

Sean D'Souza
P.S. If you need this course, and are hesitating, just remember that he or she who hesitates is lost. The law of nature is simple: Sow and you shall reap. You have to be prepared to sacrifice today, for even greater gain tomorrow. Like you, even I struggled from month to month. Now the copy I write, brings me tens of thousands of dollars each month. I too was scared and still am, when I have to make a big decision. But I know from experience, that if I don't make the sacrifice earlier, I never get ahead in life. If you want to get ahead in life, this is your moment. Don't hesitate.

Questions?
If you have questions, please email me directly using the link below (it's right at the bottom of every page), and let me know how I can help.

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