What I liked most of all was the concept of your website as a ‘mirror'
I have bought the Brain Audit, read and implemented the section in there on testimonials. It was excellent and I've used the questions to very powerful effect. So I did wonder if there'd be anything new in here.
Yet again Sean takes hold of a topic and interrogates it deeply. There is much, much more in this book. “The Secret Life of Testimonials” takes getting testimonials to a whole new level. What I liked most of all was the concept of your website as a mirror. The mirror concept goes into detail about how you need to post testimonials to get the kind of clients you want to attract. Like much of Sean's work – an apparently simple concept elegantly explained, and so powerful when you implement it.
I also liked having examples of testimonials in the book (rather than having to look them up somewhere), so I could see see how the testimonials were constructed. The “techie” advice was also very helpful.
Whether you've read The Brain Audit or not you should read this book. It takes you through the testimonial story from the beginning but adds so many more layers—you'll be gobsmacked. Plus a great deal of effort has gone into making the book easy to read. As a copywriter I know when something seems so easy to read, a great deal of thought has gone into its construction.
