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Branding is
not just
about your name in lights.
If you don't get it right,
you get it wrong.
Here's
a chance to learn from
the past... |
Branding Based Tactics based on Psychology
These articles are Branding based: Create your own branding
strategy using these psychological tactics.
1)
Like a Virgin -- Is Your Marketing As Fresh As Madonna's?
Madonna Incorporated consistently reaps profits
even after 18 years on the trot. Here's what you can learn from
the chameleon of pop music. Why
reinvent your branding?
HOT! 2)
How To Commit Brand Suicide There are
lots of ways companies kill their brand names. It's easy. We'll
show you how in this article on... How
to brand your product.
3)
Why Twins Have The Same Surname (And Different First Names) Unlike parents, who know this
instinctively, businesses often end up giving the same name to multiple (and widely differing)
products without realizing the negative impact on the brand. Why
Brand Extension is a
waste of time.
4)
How to Get Customers to Beg for Your Business Card?
Surely not! Here's the key to getting people all excited
about your product or service. You control the conversation with
an audio logo. Go on, get it in your armoury!
5)
How Hard Working Is Your Business Card? Who?d
ever think of branding and positioning for a business card. You
should, if you?re expecting to maximise
your business impact. It?s no use having a fancy looking
card that does nothing for you.
6)
Mona Lisa Your branding! Have
you mistakenly trained your branding to fall over and play dead?
Do you know how to use
psychology to create branding that lights up with the voltage
of a thousand neon bulbs? And can you play Scrooge with your budget,
yet get huge branding mileage? And if so, how?
7)
Stuck With A Zero Marketing Budget?
Don't have a planned budget to give your clients gifts? Welcome
to the club! Here's a psychotactic that's so simple. You will wonder
why you never thought of it before! How
to keep clients with a zero marketing budget!
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