By Invitation Only: Free! The Brain Alchemy Masterclass (Worth $2500)

The story behind the Free Offer

In the year 2007, I had a discussion with a client. It was about giving most of our courses away—yes, almost every Psychotactics Course—by the year 2020.

Without charge.

It sounds unusual: Why would someone just give valuable information away?

You and I know that "normal" people don't do this kind of stuff. No one just gives away thousands of dollars worth of stuff without some sneaky up-sell, cross-sell or some kind of catch. To give away valuable information just like that, sounds weird at the very least.

But we're not normal (our logo should give you enough hints).

My long-term goal is to create a university in New Zealand (Casa de Locos: The Mad House) to help folks like you run their businesses. It will be a non-profit university. In the spirit of Casa de Locos, I am slowly going to make most Psychotactics products and workshops free by the year 2020. So as you can see this process is thoughtful; it's methodical. And it's designed on the fact that generosity helps us all.

And the Brain Alchemy Masterclass is just the beginning.

Technically speaking, those are the plans.

And I don't know how all of these plans will play out...

But instead of waiting for 2020, I'm going to give away a Psychotactics Workshop (that we currently sell) absolutely free. It's a digital version of the workshop we had in Los Angeles. And this workshop is selling at this very point on our site for the grand sum of US$2500 (When you click on the preceding link, it opens in a new page, so you can see what you're getting).

But first let me tell you a bit about this Brain Alchemy Workshop

First let's tackle the reason why I'm giving this workshop away first. The Brain Alchemy Masterclass is the structure that you need to build your business upon. It's about tactics and strategy that will form the very core of your business, no matter whether you're just starting up, or have been in business 'forever.' We've always recommend that clients start off with this workshop, because it whizzes your strategy around. It suddenly causes you to see things in a completely different light.

It starts off with the Brain Audit (yes, it's an earlier version of The Brain Audit) but it's The Brain Audit all the same. Then it takes you through what you need to do to set up and run your tactics and strategy.

Most people think that marketing is the solution to their problems. But marketing is rarely the solution. Marketing simply brings in more clients. And clients bring in more work. And suddenly you're working harder than ever. And despite what people may tell you about outsourcing, there's work involved there too.

Pretty much the best way to grow a business is to create 'structure'. And this course shows you what you need to do to have that structure in place.

"This is not some outdated material being given away because it’s past its expiration date."

I want to publicly thank Sean for his request 10 days ago. He asked me to comment on The Brain Alchemy Masterclass that is being offered here for free. I attended this class live in LA five years ago, so I pulled my class notes off the shelf and reviewed them.

Wow, this is powerful stuff.

I’m most impressed by how the Brain Audit message is unchanged.
The concepts and structure of the Seven Bags, the Three Prong System, and The Spider’s Secret were fully developed then and unchanged today.

Five years of application and discussion, more than one hundred 5000bc newsletters, over 11,000 posts on The Cave, three year-long Protégé groups, and four Masterclasses later—and the basic Brain Audit structure endures.

This is not some outdated material being given away because it’s past its expiration date.
This is strong, clear, and detailed information about how to structure your business, how to leverage your knowledge, how to turn potential clients into repeat customers, and how to gain the biggest freedom – free time.

My biggest regret now that I have reviewed my notes is that I didn’t set a practice of doing such a review every 60 or 90 days. As much as I routinely apply the Brain Audit to my business, I would have done a much better job if I had kept this knowledge fresh.

Every time I read a page of these notes I gain a new insight or strengthen an old one.

For example, I realized I have been misapplying the Three-Prong System to my industrial products business.
The second prong is 'training', some thing sorely lacking in my current efforts. Yet there are so many things I can explain to my potential customers about the design, purchase and use of our products that would make them better customers. There is a whole section on how to apply this one small but critical element to any business.

When you get this wonderful course, don’t just regard it as a learning exercise although it certainly is. Use as a set of action plans because that is how it is meant to be used. Every section has such plans to be applied to any business and make it more successful.

I have used all three of my invitations to ask my most strategic partners to participate so they can be stronger partners in helping me build my business.

I urge everyone to take full advantage of this offer and to commit to a serious effort to use and apply the learning offered. It's a priceless opportunity.

Stew Walton
E-Sheaves
Mystic, CT
USA

So is this course as valuable as it seems?

The contents of the course alone will change the way you structure your business—which is why clients paid $2500 for this workshop. Clients paid both for the live event as well as the home-study (which is still for sale on our website, by the way).

And you're getting the same product absolutely free! (Except for the fact that the home-study product is physically shipped and this is a download version, it's the same product). In fact, here's just a peek into what you'll get.

1) The Spider's Secret. How to get customers to call you instead of you chasing them.
2) How to get your fee paid 100% in advance every time.
3) How to create a huge demand for your product or service. This secret is over 10,000 years old and works every single time. And most businesses don't use it.
4) Why your website, business card and your advertising can turn out to be a total waste of resources and effort. How the eye sees things and what causes customers to buy.
5) The secrets of being able to sell the same product or service at up to 400% higher prices.
6) How to create a sequential system that will bring business even if you don't have a single new customer.
7) The Three Prong system. This tool will change the way you look at your business forever. Ignore at your risk.
8) How we got over US$40,000 worth of products complimentary this year alone...and how you can do it too.
9) Piggybacking: You'll laugh and cry when you see how simple it is to piggyback on the success of others. The more the others succeed, the more you succeed. And all at zero cost to you.
10) The Secrets of Conversion. How to engage and make your customer never want to leave you, and instead, continuously buy from you.
11) What no book or training course will teach you about structure and pre-marketing. And how to create less work for yourself.
12) The concept of how to create products when you have no time whatsoever. Yes, we know you're busy as it is.

As you would expect, this course comes rich with testimonials. You'll hear every single one of the testimonials on the audio (when you receive the course), and if you go to the page itself, you'll see many testimonials about the value of this course. If you've read even a few articles on the Psychotactics site, read reports, or listened to one of our audio podcasts or video files, you'll know all you need to know.

We don't have to say our stuff is top-notch. You can decide for yourself.

"I figured I would opt out of the newsletter list, at the first possible chance."

I was a student in an online course and the instructor mentioned a report called “Why Headlines Fail”. She gave us the information as to where to get it. So I visited Sean website at Psychotactics.com. I like free stuff, but I don’t like a mailbox full of junk. So when I found I had to give my email to the author in order to receive the "Headline Report", I was more than hesitant. In most cases when this happens I surf away from the page. But as I read more on Psychotactics, I found Sean’s style of writing much more than the “buy me – buy me” I find at many sites.

So I took a chance and filled out the form. I received the Headline Report and was added to Sean’s free newsletter. I figured I would opt out of the newsletter list, at the first possible chance. Instead I found myself reading the newsletters, learning from them and sometimes laughing “with” them. I forwarded some newsletters to friends who really enjoyed them as well. We’ve had some really useful A-ha moments. That was several years ago and I still look forward to every newsletter, RSS feed, and podcast that Sean gives away free.

Bonnie Domeny
Threadmaster and Embroider
Sacramento, CA

"As the saying goes, there's no such thing as a "Free Lunch"."

And yet, I found myself reading free article after free article on Psychotactics.com. Then I found the free audio files. And I listened to many of those too. So were all these freebies a case of "You Get What You Pay For"?

Not at all. All of these downloads contained really great information. It was amazing to me that someone would just give it away.



Marina Brito
Real Estate
Fairfax, Virginia,
USA

So what do you need to do next to qualify for this course?

Here are the two steps you need to take.

Step 1: You have to opt-in (see why you need to opt-in below).
Step 2: You need to agree that you'll post feedback 8 weeks (that's two months) after you've gone through the material. All feedback is welcome (good, bad and ugly).

So why do you have to opt-in? And why the feedback?

1) I only care about people who'll take the trouble to opt-in. It means you're interested. :)
2) Because it's a three-day workshop with 33 files, the digital file downloads will have to be managed. If everyone downloads the material at once, it will crash our servers. So I have to send out notifications on different days/times of day to stagger the load.
3) The feedback is needed, because we live in a world that's increasingly cynical about such giveaways. And rightly so. If you feel that the product is crappy, then you'll want the world to know. On the other hand if the product is top-notch, then you'll be keen to spread the word as well. (And we'll send you an email to nudge you to post your feedback about eight weeks after you've received the download).

What happens next? How do you get the Brain Alchemy Masterclass Waiting List?

You'll go through three stages before you know you're on the Waiting List. First there's the opt-in (see form below). Then you get to invite three colleagues, and finally you'll get a thank you email that confirms the fact that you're on the Waiting List. Yes, everyone on the Waiting List is guaranteed to get the Masterclass. So make sure you're on the list.

Step 1: Fill in the opt-in form below.

Step 2: You will receive a 'Thank You' email with more details. Watch for that email, because it's important. If you don't get it right away, let us know or we won't be able to send you information about the links to the downloads.

Note: When you opt-in you will automatically be subscribed to the Psychotactics Newsletter. This is because this is our only channel to let you know about goodies like this in the future. We're assuming if you like this stuff—and you will like it—then you'll want more. Of course you can just unsubscribe if you don't feel the need to stay with the newsletter, but I think you'll enjoy the newsletter.(If you're already on the Psychotactics list, you will have to opt-in as well, but don't worry: You won't get duplicate emails).

That's pretty much it.

Now register so you can get on the waiting list (yes, there's a waiting list) to get the links to these products. Based on your position in the waiting list, you'll get the information and links so you can download the audio files (yes, all 33 of them) and the complete set of notes in PDF.

Then download the information and start implementing it. Then make a tidy sum of money and visit us in New Zealand. Yes, we'd like it if you bring a bottle of excellent red wine as thanks. But it's not important to pay us back.

Just pay it forward. Help someone else who needs your help.

Yes, put me on the Waiting List

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Warm regards from New Zealand,

Sean D'Souza- Fire Starter (and still using this photo from the year 2000).
Auckland, New Zealand

P.S. Just to repeat myself: To get this information, you have to be on the opt-in list. By virtue of being on the list, you will also be subscribed to the Psychotactics newsletter. And of course we will keep your information private and not sell, rent, or loan it or drive you insane with constant joint ventures and offers (heh, heh). You get a simple, easy to read, brief email which notifies you of new ways of thinking about customers and sales. Plus trusted advice on how to implement these ideas, via our freebies and products packed with practical content (Of course this is all yada, yada, blah-dee-blah talk till you experience it for yourself—which you will shortly).

P.P.S. I just want to say thank you to all our clients who've helped put this together. Yes, you read right: Clients worked on this. And there's a list below of all those who volunteered. This has been a monumental task: From checking PDFs, to making sure all the links work, to dozens of tiny little things and lots of big ones.

I want to say thank you to all of you, and it is because of your generosity that we are able to deliver this Brain Alchemy Masterclass to those companies that really want to change the way they do business. I've tried to make sure all your names are on the list. If I've missed out any names, please do let me know. I do want to recognise your time and effort. And I appreciate everything you've done to help us in this project—and in every venture all the way from 2002 to right here in 2009. Thanks again :)

Note: In case you're wondering this is purely for your personal use. You can't resell this product. Or use it as a bonus. If in doubt, ask us first. :)

Second Note:5000bc members: Use this product to work with your mastermind group in the Cave. It's a top notch product and you have a top notch group in the Cave, so use the resources well. If you're not a 5000bc member, make sure you get others who would be interested in masterminding with you, and then make sure you implement the learning.