How to create knockout information products that instantly separate you from the competition, and enable you to charge higher prices

(Learn the step by step system to increase your profit and get your products and services selling faster than ever before!)

In the year 2002, we had no products at all
It was July 2002. And we were just another business, like every other business out there. I struggled to get consulting work. Some months would be awesome, and some months, I'd have nothing to do.

It was feast or famine.

But what drove me up the wall wasn't the feast or famine situation. It was just that I felt like a yo-yo. When there was work, there was too much work. I'd be working long hours each week, for weeks on end. I'd have to run to client meetings, and then get back to my home office, and then keep working till late at night. Of course, when the 'famine' struck, I was not much better off.

That was in the days before the Brain Audit
The Brain Audit was our first product ever. It was a pathetic little booklet of 16 pages. Yet, it sold over $50,000 worth of product--no, not at once. The first month we sold barely $20 worth of product (Yes, the Brain Audit was $20 back then). And yes, we did the big dance around the office when we made our first sale!

It's now 2008--just five years later.

In five years, we've gone from struggling and stressed out, to a very comfortable lifestyle where money, clients, competition, credibility are simply not an issue. (In fact, we have waiting lists for products and services)

Does this story sound incredible?
Well it's not as incredible as it seems. I too was scared that we'd never succeed. I too was afraid that I'll be called a fraud and that I knew too little. I too didn't know where to start, and where to go.

And yet, in barely four years so much has changed, because we worked out the core structure of what makes info-products work (and sell like crazy).

You first have to understand why info-products fail
Anyone can put together an info-product. Hey, type between 50-100 pages of stuff and put out a PDF document. Then put the product on a website, put in a sales letter and it should work, right? And you know that it doesn't. Because what you're missing out on is the structure of what makes info-product work.

So how do they work? What is the structure involved?
For info-products to work, and work very successfully, you need to look behind the curtain. What you see on the outside is just gloss. What you need are the real facts in the background.

What are the tools you require? Where can you go wrong? What technology do you need? Why not having the right systems can take over your life? Information products are a boon if you know how to structure them right. And a royal pain in the you-know-where, if you get the structure wrong. Of course, the way to get it all wrong is to buy into the hype

Ah, the hype...
You've seen them. They tell you, you can make money if you spent just 15 minutes a day (yeah, right!) They'll tell you how they made tens of thousands of dollars, probably even millions. They'll show you proof of income. And they'll give you a get-rich-quick-scheme to follow.

You won't get a get-rich-quick scheme with us...
An information-product business can't succeed overnight (heck, nothing can succeed overnight). But you can start turning the flywheel. The $20 a month, becomes $500 a month, the $500 becomes $5000 a month. And then if you put in the effort (and yes, there is effort), you too can have a solid income, more credibility and far-less stress than ever before.

Allison Sheilds
USA
"Everything that Sean does is focused on the structure of your business--not just the topic he's covering. Sean doesn't just give you the individual pieces. He's gives you the overall structure. He's not a one-trick pony. A lot of marketing people will give you just one piece of it. They'll say, "This is how you can do this piece of it, or this is what you should say in the sales letter."

Sean gives you the complete picture. He gives you the structure for everything

Besides, I don't know anybody out there anywhere, in any industry, who literally opens up the door, and says: "Here, why don't you come in and I'll show you exactly what I do, from step to step, to step to step. "

Even down to the tiniest detail. There is nothing that is not thought out. But one of the biggest differences is that he gives you everything. And that he gives you so much access to him.

I don't know any other person running any other course, that participates as much as he does in responding. I mean he calls people at home. He gives very individualised attention that I just don't see anywhere else, in any kind of industry. "

Note: This testimonial is about the Protege Program, and not the Info-Products Course. But it gives you an idea of what to expect.

And here's some unusual proof...
What makes this proof so unusual, is that all of this success has been created with no affiliates, no joint ventures, no spamming, no advertising, and no PR. This means you don't need to know anyone, or spend mega-bucks in promotion.

And you're not betting on a one-trick pony either. You can see the range of products that have been created (and continue to be sold) in an extremely short time period.

These are just some of the products we've created. In under four years, at Psychotactics, we've sold over 25 different products, from prices ranging from $100 to $2500 per piece. (We started out with a $20 product). We've sold these and other products successfully--with no affiliates, no joint ventures and no pay per click or even conventional advertising. How can you learn to do the same?

So what's in the Info-Products HomeStudy Course?

This Info-Products HomeStudy Course is engineered (yes, it's engineered) to do the following

1) How to structure your product system, and sequence sales so that customers keep coming back for life. This increases consulting, training as well as allows you to keep selling products all year round.
2) Understand the step-by-step system of creating products
3) Learning how to produce, package, brand and sell products as effectively as possible.

The InfoProducts Course isn't just another course. You get the complete strategy you need to roll out products + you get the experience of someone who's done it over 25 times. (Um...that someone is me :)

What makes this particular Info-Products HomeStudy Course different?

It's the importance of what you don't see, that really counts.

Understanding the factors of attraction, conversion and consumption. The entire model. And how it works in a cyclical and sequential mode (I know this sounds geeky, but it's really simple to understand).

It's not the website or your brochure or salesletter, that sells more product . It's not what you see that sells. It's what you don't see that creates the demand and drives customers to buy more. You'll get the precise nuts and bolts of what's happening behind the scenes that keeps working while you sleep.

It's the behind the scenes model that accelerates the factors of attraction, conversion and consumption. And once you get the blueprint of what you need to do, you don't have to guess any longer.

There Are No Hidden Secrets
I'll tell you everything I know. And if you want some more answers, I'll tell you that as well. Nothing is sacred. Even how much I earn, or what I've done. You can have all the information you really need, so that you know the truth.

Because if you don't know the truth, then you might think you're failing when you're actually doing quite well. But once you know the journey we took, you'll know what to expect, and be able to measure your progress very effectively!

And most of all, I'll be there for you, right through the course, answering any questions or issues you may have.

Bill Metcalf Business Owner/Speaker Chicago, USA

The real value of having Sean D'Souza in your corner is having someone you can talk to when the @#!% hits the fan.

"Anyone can give you advice when things are going well or when you are just starting out. The real value of having Sean D'Souza in your corner is having someone you can talk to when the @#!% hits the fan. 

And it WILL hit the fan sometime. 

That can be a defining moment for you in your business.  Do you want to take that next critical step on your own?  Or do you want to step forward with someone who "walks his talk" and has "been there" and "done that?"

This course is different because:

1) It's built purely on structure. If you follow the structure, you'll get a step-by-step system that you'll be able to replicate.

2) I'm a no-nonsense guy. If you want to succeed, I'll help you get there. I'll tell you exactly what you need, point out where you could go wrong, and tell you what you're doing right, so you can head in the right direction!

What Topics will be covered?

I can tell you, you're going to love it. Your head will spin with what you learn. And you'll wonder why you didn't realise the 'obvious' before.

Is there a guarantee?
I recommend that you NEVER buy anything that isn't 100% guaranteed. And this homestudy has the' Lawn Mower' guarantees.

You get our 'Lawn Mower Guarantee'. Which means that if you decide all this information is rubbish, you can literally run your lawn mower over the material and we'll still give you all your money back. With no questions asked. Return it within 60 days for a complete refund. Just put it in a box (the Home Study, not the lawnmower ;) and send it back. And I'll be happy to refund your money with a smile.*

The Bonuses: Really useful too...
# 1 Big Bonus: Product Creation Sheet worth $2000
	Imagine a product creation sheet that gave you every single step you needed to take. And laid it out for you in a sequence. Then for good measure, it gave you examples, so you could see for yourself what needs to be done. And just for good measure added resources. Why would you break your head if you could have the product creation sheet right in front of you. This sheet shows you the entire steps, including attraction, conversion and consumption. You'll find this invaluable when you're creating products.
#2 Tiny Booklet with Equipment/Software Resources worth $200
	Is this booklet tiny? Sure it is. It won't be more than 3 pages long. But what's in the 3 pages, is what really matters. When you're creating products, you'll need to know what to buy, and where to buy it from. Or what software you need with you to produce top-quality documents. What will make your product stand out from the rest? How do you deliver online product? How do you deliver and manage physical product? It's all in 3 pages.
# 3: How To Make Outstanding Videos With Camtasia worth $250
	Yes, someday you'll get to Camtasia. And you'll see how amazing the product is in creating videos for clients. Then you'll need to know exactly how to create high quality videos. That's when this bonus will really make a difference. You'll also get links to resources with videos, and you'll see how you can add tremendous value to a product with videos. This one factor alone can increase your product prices considerably.
#4: Client Data Segregation Tutorial worth $99
	(Ok, so I used the same graphic) But don't miss the point. The key to successful sales is actually segregating your database, so that you don't bug customers. You can actually segregate your database, so that someone who buys Product #1, is offered Product #2 and doesn't get the same offer to buy Product #1 all over again. By segregating your database, you can get a far higher rate of conversion over conventional systems. Don't get your customer all bugged with the same offer. Customise your offers, without spending thousands of dollars on some fancy software and do it on the cheap. :)
#5: Checklists + Mindmaps worth $250
	As a special bonus, checklists as well as mindmaps have been added to this course. This means you can instantly reference, any time you want in the future.

Very Important: Read this
Eligibility: You will have to have purchased and read the Brain Audit If you do not own a copy of the Brain Audit, please avoid making the payment below. If you have a copy, please go ahead. You'll learn a lot and you won't regret signing up. That's a promise. YES I have read the conditions and I fulfill all of them. Send me the Info-Products HomeStudy Course! I don't want to miss out!
Information Products	Regular Option	Premium Option
8- 10 hours of information on CDs
Notes for Entire Course in a Binder
Big Bonuses
Product Creation Sheet worth $2000
Tiny Booklet with Equipment/Software Resources worth $200
How To Make Outstanding Videos With Camtasia worth $250	-
Client Data Segregation Tutorial worth $99	-
Checklists + Mindmaps worth $250	-
Special Price	$1997	$2200
Pay Safely With Two Payment Options
Option 1: Single Payment (save $100)	$1997	$2200
Option 2: 6 Monthly Instalments Payment	6 Equal Payments of $300 (Monthly) * *Start Up fee of US$300+ shipping	6 Equal Payments of $329(Monthly)* *Start Up fee of US$329+ shipping

Note: All Payments are in US Dollars.
Note: *Shipping is extra.
Note: The shipping cost and start-up fee are non-refundable.

Warm regards,

Sean D'Souza

P.S. Yes, it's not a cheap course. But hey, when you get it right, your products will fly off the shelf and you'll cover the cost of this course in under 30 days. As you know, we too struggled at the start, but in a short while, the info-products were generating more consulting and selling more products than we ever thought possible. I still shake my head in wonder. So don't hesitate, if generating additional income and clients is what you really want to do.

Put your trust in education with the right source, and that trust will not be violated. You'll get the best possible education and advice. And just for good measure, there are installments, so it can be more affordable to you. It's good advice, so take it.

Concerns? Questions?
If you have questions, please email me directly at sean@psychotactics.com

Goods and services provided by
Psychotactics (Po Box 36461,Auckland, New Zealand).
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