When you make a presentation, wouldn't it be amazing to completely control the room—without turning anyone off?
(It's rough enough to have to speak to an audience, but aren't you always in awe of presenters who can bring the room to life? How do you create presentations that enthrall, hold and move an audience to action)?
In the year 2008, I stood before an audience of about 250 people in Chicago. It was a conference (like most conferences you go to). And it was my turn to speak. After my speech, I made an offer to the audience for some of our products. And 65% of the audience bought the product priced at about a little over $300.
The interesting part was that I wasn't the first speaker (I might have been the sixth). So I didn't have a first-speaker advantage. In fact most of the audience didn't know me well. And yet I sold over $20,000 worth of product, without the usual "sales pitch".
So what causes presentations to come alive?
All of us have done presentations, but this isn't about just "doing" presentations. It's about setting the stage alight. It's about doing masterly presentations, or in other words "Black Belt Presentations".
For you to do "Black belt Presentations" you'd need three core elements:
1) Slide Design and Packaging (Controlling the Presentation Design)
2) Structured Presentation Delivery System (Controlling the Delivery)
3) Control Mechanisms That Get Results (Controlling The Event)
Element 1: Slide Design and Packaging
This is about creating presentations that are so yummy that the audience is gobsmacked. They want to know how you made your presentation so simple, yet so luscious.
And you of course learn how you can create designer-presentations—and do it without a massive graphics budget. This part is about creating packaging that makes your presentation stand out from every other presenter.
Element 2: Then there's the delivery system
Most of us have some kind of system. It's called the start-muddle-end. Yes, muddle. Sit back and think of even one presenter who's really rocked your boots recently? Can you think of that person?
If you can, it's a person with a delivery system. The delivery system we're going to use is called the 13-Box System. If someone wakes you at 3am, you should be able to get your presentation going—groggily but technically correct.
Element 3: And of course, event-control
Control sounds like an ugly word. But the lack of control is chaos. And yet control isn't about hypnotising your audience into submission.
Rather it's about creating an environment that's right for learning. Once you have control, you have an audience that knows they're in the hands of a maestro. And they'll come along happily for the ride.
So how do you get this trio of design, delivery and control?Presenting "Black Belt Presentations". It's a series of three books + audio that span a chunky 100+ pages each plus of course audio.
In this series you get to go in depth and see what makes a Psychotactics presentation so darned powerful (if you've ever been to any of our presentations you'll know what I mean).
You don't need hoopla.
You don't need fancy-schmancy stuff. What you do need is a solid understanding of what makes a presentation extremely powerful. And that gives you a boost to put your best foot forward. And to create a presentation that creates real results for a change.
The 'Black Belt Presentations' series contains almost 100,000 words and about 400 pages of solid content. And not just some crappy re-packaged content. Every page of the audio and text in the book will give you a deeper insight into how to dramatically improve your presentations.
So what does the 'Black belt presentations' series contain?
Here is a list of what to expect
Part 1: Controlling Presentation Design
- DIY Slide Design: How to create stylish slides without driving yourself crazy.
- Understanding the 'promixity of elements' and why it avoids visual chaos
- The power of invisible lines and how they help avoid distraction—and increase focus
- Why a simple colour palette saves you endless amounts of preparation time
- How to avoid 'unwanted noise' by choosing uncluttered backgrounds
- Why 95% of your slides need just one thought for max impact
- The palm test: How to get rid of unwanted and distracting graphics
- How to use the power of size to make graphics pop on your slides
- Two core methods to instantly increase curiosity on every slide
- Why most photos/graphics are flat on slides and how to bring them to life instantly!
- How to avoid busting your budget on photos/graphics
- Easy ways to stretch your budget without compromising on quality
- How masking and transparency make graphics stand out
- Why most graphs are confusing—and why to avoid 3-D completely
- How to transform graphs into powerful visual data that make audiences sit bolt upright
- How to avoid the downsides of animation
- The secret of how 'invisible' animation helps reduce surprise
- Handy presentation resources to help improve your presentation skills
Part 2: Controlling Presentation Delivery
- Why the 13-Box system will change the way you do presentations forever
- A simple way to instantly wake up an audience in a matter of minutes
- The biggest mistakes made with audio and video
- The importance of well-loved stories and how they captivate an audience
- Why 'easy questions' break the ice—especially with a tough audience
- How to get engagement with your audience every single time
- The importance of the teaser at the start of your presentation
- Why the right agenda creates a safe zone
- How the fairy tale sequence helps create a flow with your core topics
- How to create drama with statistics, story and problem scenarios
- How examples can save your bacon when you're running out of time
- How to get a good chunk of your audience to sign up for more information
- Why a break in the middle of your presentation improves conversion
- Goodies: Why they work and when they fail miserably
- Why any goodies or bonuses must have a price point
- Why taking questions at the end is a bad idea
- How to smoothly segue from your presentation to actually selling a product or service
Part 3: Controlling The Event
- The importance of control: And why lack of it leads to utter chaos
- Mastering the three Phases of Control: Pre-event, live-event, post-event
- Teasers: Why they're an important part of pre-event control
- Why most presenters don't give any details of presentation content—and why it's a BIG mistake
- How to use music to influence mood, energy and direct specific behaviour
- Why props change the pace of your presentation—and why this change in pace matters
- How room temperature will make or break your presentation
- 3 Important personal devices no presenter should be without
- Why you need a back up plan. And how to execute on, should things go haywire
- Alcohol: Why even the smallest drink can change the audience perception
- Audience volunteers: Why they play a critical role in keeping you focused on your presentation
- Three check points when using video as a control device
- Why 'rocking chairs' and other mundane stories are more effective than more elaborate ones
- A powerful analysis of rhetoric, coercion and story-telling—and why story-telling rocks!
- Three simple keys to create great stories that entrance your audience
- The black slide: A fail-proof method to yank an audience's attention in a fraction of a second
- Why presenters run out of time—and how to control time down to the last minute
- The challenge set-up: How it adds tremendous suspense and drama to your presentation
- How to engineer the audience testimonial—and how to prevent it from going terribly wrong!
- Why most speakers ignore the 'radar sweep' and isolate their biggest potential fans
- How to get rid of the 'ums' and 'ahs' in your speech in under 15 minutes
- The wind down: Why it's important to wake up a tired audience
- How to create variation with rhythm, pace and volume
- The myth of public speaking as the No.1 fear deconstructed (You have to read this!)
- The critical importance of the 'free report' break—and how it helps you get the contact details of audience members
"I ended up reading the first book in its entirety on my iPhone."
"As always, I never regret spending my last cent for your products (Not really my last cent, but I am familiar enough with your products that I just might be crazy enough to do so). I have only read the first two books and I am amazed at how simple yet complex the information is.
Simple in that it is easy to understand, complex in that there are so many minute details that I need to incorporate into my presentations.
I was so excited to get the first of these two books that I began reading it on my iPhone, because I wasn't close enough to a computer or printer. I ended up reading the first book in its entirety on my iPhone.
I can't wait to read the third book in this series to complete the panoramic view of the philosophy, art and science of presentations.
Dr. Tom Gibson
Can we peek inside the books?
Here are some screenshots from the Black Belt Presentation Series. As you can clearly see, you get tons of tons of valuable information, plus very helpful graphics, cartoons with captions, summaries of every chapter, plus three yummy recipes.
But hey, it's possible you've read a lot of books on this topic
It's very possible, because especially recently, there's been a ton of books on presentations in the market. And yet, you'll find that this series is different, because it doesn't just approach one factor of your presentation in isolation. Instead it takes on the entire presentation spectrum—long, long before you even get on stage, right until what you do long after you've left the stage. The concept isn't just about tweaking your slides or polishing your speech. This is uniquely about mastering every aspect of control.
And more importantly this series keeps telling you what you can do right—and where things go wrong. And how to keep out of that minefield.
"I had to give a presentation this afternoon and had to rewrite half of it as a result of reading your book."
"I taught presentation skills for many years, so didn't think I had much to learn. I was wrong, wrong, wrong! These guides are fantastic, the best I've seen - and I've read lots about presentations and performance.
Sean doesn't cut corners or skip difficult issues. He shows you everything you'll need to create and give EXCELLENT presentations. The material's easy to follow— it's so well written— and is packed with practical tips. You could read these books a dozen times and still be learning. They are a great investment."
Plus the 13-box system is such a simple system for explaining how to structure a presentation. My only complaint is that I was giving a presentation this afternoon - and had to rewrite half of it as a result of reading your book."
London, United Kingdom
This series on presentations comes with an iron-clad guarantee
You know the drill, don't you? You have to be utterly gobsmacked by the information in these books. You have to love the audio—and if you don't like what you see or hear, you can ask for a "refund with a smile". No hassle. No cringing. You get the money back without a question.
So why buy now?
The biggest reason why you need to get this series right away is because it will save you the frustration of making all these mistakes yourself. The second reason is simply that it costs you more in terms of time and effort to do even the very next presentation, no matter how small the audience. Travel, time spent, hotels, food—they all add up to several hundred dollars.
"By the way, you have seriously underpriced this presentation series, but you know that."
Berghem, The Netherlands
There's nothing to lose and a lot to gain
Yes there is a guarantee. It's a 60 days 'Smiley Guarantee'. This means we'll refund your money with a smile if you find the products not to be as you expected. The smile is important. If you don't feel the information works for you, we will issue a prompt refund. All you have to do is email or call us.
The guarantee is solid.There is nothing to lose. And the knowledge is based on years of no-nonsense presentations.
Here are the details:
Please note: These are digital products. In effect you get e-books (PDF) and mp3 files. The images below are just a representation.
Black Belt Presentations Series
Book 1: Slide Design and Packaging
(PDF and Audio MP3)
(valued at $139)
Book 2: Structured Presentation Delivery System (PDF and Audio MP3)
(valued at $139)
Book 3: Control Mechanisms That Get Results
(PDF and Audio MP3)
(valued at $139)
Secret Bonus 1: A 45 minutes video presentation and transcript
(valued at $75)
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Black Belt Presentation
Testimonials from well-known speakers and teachers
"I've never seen anyone control a room like Sean did, especially in a way that was not a turn off to anyone."
"I have to say that I had pretty high expectations before your presentation, but I was wondering just how far can you really take this whole consumption thing.
Well, I sure found out that it goes far enough for me to know that I need to change everything I'm doing. I don't remember ever having a 360 degree change in thinking like that before.
Also, I've never seen anyone control a room like you did, especially in a way that was not a turn off to anyone.
There was a dramatic opening to the presentation and a dramatic opening at key points to pull us into the content.
Your closing remarks were great, and the way you handled the audience interaction at the end was extremely powerful.
You were very relaxed, but also intense in your focus on the topic...an obvious desire to give value that could be acted upon.
If you were to teach 10% of your system for giving presentations, anyone that stands up in front of a group should jump at the opportunity."
"One presentation changed my business and my life."
"Before embarking on my workshop tour in June I attended the System Internet Seminar in Chicago.
One presentation changed my business and my life.
Sean D'Souza's Presentation on "The Theory of Consumption in Business" was the most powerful (and practical) presentation I've ever witnessed in my career. Instead of the usual warmed over ideas, presented in a lackluster format, Sean delivered a wake-up call that will change my business dramatically.
One of the brilliant parts of this presentation was demonstrating the parallels in various systems we are already familiar with: l For me, the best one is the martial art of Karate.
I don't know about you, but by restructuring my business this way, I'll accomplish my primary marketing objective more effectively.
The Bottom Line: Ask yourself if you can adopt Sean's model to your own business."
Action Plan Marketing
"Presenters should pay extra attention to how Sean structures his delivery"
"Because too many presentations I see are (a) lacking in adequate examples, (b) purely verbal when they could be far more visual, (c) move straight to pitch without the person feeling like he or she cemented what the benefits and takeaways of the presentation were, (d) lacking a simple preview-content-review structure that makes learning so much easier.
All in all, this talk was particularly eye-opening. We are re-inventing significant parts of our own product strategy as a result of hearing this presentation.
That says it all right there."
Plus more testimonials from current clients
Being a graphic designer for the past 15 years, and having read Seth Godin's book on "Really Bad Powerpoint" as well as having observed various presentation styles and studied Lessig's method, I thought that Sean's new book and materials would be rehashing a lot of what I already knew.
I was quite pleasantly surprised that the first part of the package was straight-forward, and easy to follow breakdown of the entire process. He combines knowledge from many different disciplines into one cohesive package that is easy to read, follow and implement into my own presentations.
I had kind of gotten stuck in my own pre-branded slideshow design, and I feel more eager to mix it up and come up with something more unique and fresher the next time I present new material.
But it doesn't end there. Sean's second part, "Controlling Delivery", contained exactly the kind of breakdown that my presentations need to make more impact, deliver a greater response, and to increase retention and follow-through.
I am only part-way through the book, but I keep going back over and re-reading the first few chapters to get the ideas ingrained in me, so that I can work on the implementation. I can't wait until our next series of workshops so that I can put these methods to practice.
Found Design + Interactive
I've done lots of presentations and seminars. And each time, I agonise about what to say, where every part fits into the puzzle. It takes me hours or days to get it right. And then I usually end up
changing something before I run it again.
No more! In a few days, I'm running a brand new two and a half hour seminar. Two pieces of paper, a pencil, and just a little erasing, and in just over one hour, I'd achieved exactly what I wanted. Not
only the outline of the seminar, but a concept plan for the Powerpoints as well! All in a smooth, flowing sequence.
I was so hooked from the first couple of pages that my husband had to
drag me away for dinner. I ate so fast I probably got indigestion, but I didn't notice because this system had me totally engrossed.
I followed the 13 Box Structure exactly. And I'll never, ever go back.
If Sean hadn't pushed me to read this, I might have made a very rational decision not to. My office is crammed with books and materials that I buy, and never fully use. But this book is going to be a willing partner for as long as I'm in business.
Bombay Hills, New Zealand