(What’s really hard is keeping clients there, year, after year, after year)
So how do you keep clients in your membership site on an ongoing basis? How do you stop the “revolving door” where members join, and leave shortly after?
In the year 2003, we started a membership site called 5000bc.
In 2004, 50% of the members didn’t renew their membership.
In 2005, we added some more members and lost 50% of those as well.
Yet, something has changed over the years.Most members no longer come and go. So what’s changed?
Introducing: Be Kind, Be Helpful or Begone: A Book on How To Build A Powerful, Community-Driven Membership Website
Most membership site books tell you how to set up a membership site. They talk endlessly about what software you need, how to use technology and then drive you to buy software (usually via affiliate links).
This book, on the other hand isn’t about technology. It’s about the psychology of membership sites. And the story of 5000bc and how we’ve battled the ups and downs (and there were lots of downs) to get the site to be an incredibly thriving community. It’s a book that is based on two core factors: community and consumption.
So why is community so important and what the heck is consumption?
Community isn’t just having a whole bunch of people who congregate. True community is about “volunteerism”. It’s when a member stops being just a spectator, and actually pitches in. Where they start to help not just themselves, but others as well. And they help you taking a heavy load off your shoulders. But how does this all happen?
And what is this consumption stuff all about?
Consumption is not just about reading, listening or watching your content/information in your membership site. But actually wading in and implementing. But how do you make a member consume? How do you get them not to feel tremendous overload with the content that’s in your membership site?
Because when you think about it, attraction and conversion is relatively easy. If you do enough hoopla, give massive discounts, pile up unending goodies, you can indeed get members to buy. But that doesn’t mean that they’ll stay along for the ride. They simply enter, look around several times and then they’re gone.
Then you have to start all over again, doing the discount trick and finding new members.
But that’s hardly the biggest problem. The bigger problem is that you don’t build a community. You have this constantly changing group of people that makes your membership site look like a bus station.
As you’d expect, there’s a better way: The route that involves community and consumption. And as you’d also expect, there’s even more. So let’s take a peek inside the book.
What does this book contain?
Here’s a quick look at the contents page:
The Core Elements
Elements of Community
How To Restrict Members
Stepping Up To Volunteer
Examples of Volunteerism
The Steps of Consumption
Step 1: Intimidation
Some Forms of Intimidation
Step 2: Isolation
Step 3: Implementation
Easing Content Consumption
The Weekly Newsletter
The Nerve Centre: Forums
Types of Forums
Fun Elements (In The Forum)
When Forums Don’t Work
Yummy Jeera Potato: Recipe
Getting Started: Q & A
Time and Effort Involved
Yes, all of the above. And a yummy, jeera (cumin) potato recipe. You didn’t miss that, did you?
Plus the entire book in audio
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Special Bonuses (For premium only!)
1) Premium Bonus—Sources of Traffic (Valued at $27)
It doesn’t matter whether you are selling jelly beans, shaving cream or a membership site—the sources of traffic are almost always the same. This 13-page booklet will show you seven different ways to get traffic to your website.
2) A Spotlight Interview with Sean D’Souza on Membership Site (Valued at $75)
In this interview you will get an insight into—Not only ‘Why People Join’ membership site but also ‘Why They Stay’.
You are going to hear a lot of the deep psychological reasons why people want to be part of a community and why they want to be part of your membership. You will hear about—how to price your membership site, why content is so important a and how to effectively use bonuses to keep people as part of your membership. Also, how to raise your prices and certainly how to increase the interaction that you and your members experience in your membership site.
This is a fantastic interview and it goes for over two hours and every single part of it contains tons of information. Highly recommend that you grab a pen and a piece of paper. Or some way to be able to take notes because there are a lot of great ideas here for not only membership site owner but anybody who is looking at starting their own community. So sit back, relax and get ready to enjoy yourself.
What this book is NOT about:
- No tutorials about technology. It’s not a manual on software.
- No recommendations on which membership site software to use, because frankly we couldn’t know.
- It’s not a step by step, do this, then do this manual. It’s our strategy, not THE strategy.
What this book is about:
The story of 5000bc is interwoven all over the book. Real story
- The two core pillars of membership: community and consumption (Consumption almost covers 100 pages).
- Community: How to create, attract, engage community.
- Consumption: What is consumption and the steps involved. And how it fits in with membership sites.
- The methods of engagement, including a detailed chapter on forums and why each one exists.
- The importance of fun elements.
- It gives you a strategy. A strategy we’ve used for 5000bc.
What’s unique about this book?
The uniqueness of this book is that it’s based on 10 solid years of running a membership site and still taking three months off every year. Most membership site owners are tied to their site. We take time off, and members make sure we don’t access the membership site while we’re on vacation. You’ll see why this strategy is so very different from anything out there.
What you get with this book?
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There’s nothing to lose and a lot to gain
Yes there is a guarantee. It’s a 30 days ‘Smiley Guarantee’. This means we’ll refund your money with a smile. The smile is important. If you find it doesn’t meet your needs make sure you ask for a refund. And you’ll get a refund with a smile.
This book is NOT about technology and setting up the technical aspects of your membership site. It’s not a manual on software.
And it’s not THE strategy. It’s OUR strategy at 5000bc. No, there’s not even a recommendation on which software you should buy, because software changes all the time, and anyway this book is about the strategy of a community-driven site.
Note: We guarantee this book. If you find it doesn’t meet your needs make sure you ask for a refund. And you’ll get a full 100% refund with a smile.
If the system doesn’t accept your credit card or if you have any questions that have been unanswered, please email me directly and let me know how I can help. I’d be interested in getting your feedback. The feedback that you give me, is strictly confidential. Don’t forget to include your telephone number and a time to call you.
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Sean D’Souza- Brain Auditor
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