Tony Loxton on Psychotactics

I thought the money back policy was a ploy

Tony Loxton
General Manager
Serious Fun :: Adventure Tours

"I didn't set out to work with Psychotactics.

In fact, for months I had been searching for services that would help our business. I found similar consultants, some of them even specialised in tourism. Yet none of them provided me with an iota of information. All I got was, 'This is how much it is going to cost.' And all of their sites were like online brochures.

I was really looking for something that could help me. Now, it's not like their services didn't interest me. They had good testimonials and seemed to be reliable. But there was nothing in there that made me read the site or say, I can implement this right away or this is a good idea, whereas, with your site I was there for hours.

In fact, once I read the first page, I was hooked.

I was intrigued with the way you do things

Here was this huge online resource, and almost immediately I could put so many things to use. I couldn't believe you were giving this information for free. If you could give so much for free, I wondered how much you had in your head.

I really found it very useful and it didn't take me very long to figure out that what we needed wasn't someone specific to our industry. We needed someone specific to us!

We reserve the right to fire you as a client

I wasn't taken aback, but I could see you were serious when you said that. You seem to demand results. You really want us to improve our business. I thought it's fair to have that clause in the contract. If we don't achieve what you know to be right for us, we shouldn't be in business.

What really struck a chord was when you said, "I'm going to guide you through." I think that's what's really happening. It's a constant guiding process working with you.

You never spoon-feed us and I love that concept

Hard work is not an issue. That's the basic for a business, but you take the term Work smarter not harder to another level.

I'm actually learning.

You're not doing it for me. You guide us. You audit our communications. You strip away the way we do things and best of all, you tell us WHY.

Thats the biggest benefit. I now know how to spot mistakes a mile off-and I used to make them without even realising it before. I'm learning skills for a lifetime. Best of all, I'm not sitting back and watching. I'm in the thick of things. The things that I am learning now are going to stay with me forever.

Right from the first meeting I was really excited

With most consultants, I wouldn't have a clue about what a first meeting would cover. When I went to your meeting, I had jumped through a lot of hoops, as you put it. I was quite excited. I didn't have to look for the credibility factor. It was already there with all the information you give freely.

Though I have to admit, I thought the money back guarantee was a ploy

Initially, I did think the money back guarantee was a ploy. I mean, what kind of person would give money back? I realised quickly you were adamant about it. Also your concept of We have no money, so we have to think.

I really like that! The fact, that you actually stop us from spending and find ways to create profit out of our existing resources. I mean, it's dead easy to spend thousands of dollars and get results. You make it almost compulsory NOT to spend money. We're a small business, and money and cash flow is always a big concern . Your techniques help us really focus on how to create real dollar value out of nothing at all.

And you reflected that in all your dealings. I couldn't attend your workshop because of some pre-commitments. But I was amazed at how you were willing to stand by what you say. You were practicing what you preached. You weren't just asking us to give a money back guarantee. You did it yourself with your hourly-back guarantee, where you not only guarantee the workshop, but every single hour in it. And that really builds confidence.

You gave us tons of value before we even signed on the dotted line

First it was the website, then the phone conversations, then the meeting in person and then the whole day you spent with me and the directors of the company. That seven hour Friday meeting spoke for itself. Even though we were a bit away from saying yes, you shed a light on lots of stuff. You gave freely. That was a first for us.

It wasn't a question of whether but rather how...

We were convinced we wanted to work with you. Once you'd given us the dollars and cents, it wasn't whether, but how do we make it work for us? Your systems are unusual. I don't think I'll really forget the incident where you had me and Jon doing our personal and business goals at 4am, because we had to catch a flight in the next two hours. That was quite an experience.

And the results speak for themselves...

Overall, a lot is changing here at Serious Fun. And not just in the way we do things. But even at ground level, the response we are getting from clients is noticeably better. I am hearing back from at least 50% of the clients we write to via email. And that's a much higher percentage than ever before.

These are people we don't know at all, and who have just had a look at our website. Yet they are writing back saying things like, 'Thanks so much for the useful info etc.... They are being really friendly!

It is working! It's a definite, measurable, marked improvement. Quite a few of them are actually writing really long emails back to me, like I am their long lost pal! We haven't had to make major shifts, just gentle tweaks. The way you audit our communication helps us get response from absolute strangers. I find that quite amazing!

The learning is non-stop

The biggest benefit of working with you is the immense education. There are all these additional resources, that you send us, that have really opened my brain to a whole new world. It's changed my attitude and the way we do things.

You talk about goals, strategic planning and get us to stick to them. It's not solely about the business. It's about athe rest of my life. Things that are crucial. Things that make really good sense.

It's about teaching a man to fish. And boy, am I learning!"

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Julia Doak ------------	Eugene Moreau ------------	Samantha Feldman-Bihary ----------	Tony Loxton ----------	Greg Pavett ----------
Michael Smyth -----------	Gregory Caruso -----------	Nina Menezes -----------	Michael Webb -----------	Woody Quiñones ----------

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