It’s the centre court at Wimbledon. The big digital Rolex scorekeeper is blank.No linesperson peering whether the ball is in or out.No umpire somberly saying,”Quiet please,”And no, Maria Sharapova isn’t doing a practice run either. Heck, we’ve arrived at Wimbledon centre court a month too early Yes, we have. But those empty seats you see, […]
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Psychotactics Blog
Why Outlining Keeps “Article Bloating” In Check
If you were to walk into a Hollywood studio, you’d expect to see actors, lights and action, right? Right. But actors, camera and lights are expensive. So every movie director and producer on the planet does one thing: They outline. They outline the script. They outline the storyboard. They outline every darned thing that can […]
[Continue reading...]Why Chunking Down Increases Your Expert Status
There you are at check-in, about to catch your flight. And right beside you is your carefully packed carry-on luggage. In that luggage you have your clothes. Your shoes. Your toiletries. Your surf board. Your guitar. Your Christmas tree. Ah, but you think no one would be so fruity as to put their surf board, […]
[Continue reading...]The ‘Chocolate Theory’ of Creating Sequential Products and Services
Karate has a sequence. Dinner has a sequence. Religion has a sequence. Even good ol’ school had a sequence. And sequential empires, um businesses, work no matter if you sell a product, service or do some sort of training. But as a seller of a product or service, a certain question must cross your mind. […]
[Continue reading...]How To Retain 90% Of Everything You Learn
Imagine if you had a bucket of water. And every time you attempted to fill the bucket, 90% of the water would leak out instantly. Every time, all you’d retain was a measly 10%. How many times would you keep filling the bucket? The answer is simple: just once. The first time you noticed the […]
[Continue reading...]The Logical Case For Increasing Your Prices
Let’s do something really, really stupid. Let’s avoid increasing your prices. Let’s actually decrease them. By a whole 50%. So instead of earning $50 per hour, you actually start earning a measly $25.Then just for good measure, let’s reduce your prices by another 50% to $12.50 an hour. And now let’s do some calculations, shall […]
[Continue reading...]How Un-Bundling Can Help You Increase Prices
You see that house on the hill? What’s the price of that house?The owner thinks the price should hover around $550,000.The real estate agent thinks she’ll get $575,000 or more if you go to auction. The council sincerely believes the property is worth $495,000.The bidding fails to rise about $528,000. But then along comes a […]
[Continue reading...]Understanding What “Focus” Really Means
Air traffic controllers don’t live in a state of fear. They live in a state of management. Because management lands planes. Fear doesn’t. If there is a fear of falling behind, you will always fall behind. If you look in the Cave, I was going to start a Brain Audit Trainer program in 2005. Last […]
[Continue reading...]Why Your Marketing Material Needs An Auditor (Not A Critic)
Are you worried you’ll get more unsubscribes if you send a newsletter fornightly instead of monthly? Do you think your ad has too much copy and customers won’t read it? Do you think your presentation is too salesy? The answer depends on your auditing ability So how much is 5 + 5? Well, the answer […]
[Continue reading...]Announcing Brain Audit 3.2
If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment. And it’s perfect because you get the Brain Audit Version 3.2 just launched in June 2009. Two years in the making… This book has been two years in the making, and now it’s finally out! And you not […]
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