Psychotactics Blog

Reminder: F’ree from Psychotactics: The $2500 Brain Alchemy Marketing Strategy Workshop

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

I am resending this message in case you missed it last week. In the year 2007, I had a discussion with a client. It was about giving most of our courses away–yes, almost every Psychotactics Course–by the year 2020. Without charge. It sounds unusual: Why would someone just give valuable information away? It depends on […]

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There Is No Try

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

In the movie, Star Wars, Luke Skywalker and Yoda, the Jedi Master, stand near the edges of the Dagobah swamps. Luke is training in earnest to be a Jedi. Yoda turns to Luke and asks him to raise his sunken starfighter, which weighs several hundred tons, from the Dagobah swamps with the power of his […]

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How Marsha Stopped Saying “But”

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

Listen to yourself as you’re speaking. You’ll invariably find yourself saying the word “but” several times a day. You’ll use the word to nullify what you just said, as in: You did a great job, but… Or you’ll use the word to defend your actions, as in: I would have done that, but… My niece […]

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Outsourcing: When Do You Do It?

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

Most of us are experts at trying to fix problems at the last minute. It ain’t broke, so why fix it, we think. Well, how do you know it ain’t broke? And is it really important to become a jack of many trades, or just concentrate on your niche? Heck, that’s one tricky question… But […]

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The Curse of Self-Edit

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

When we sit down to do a project, we never seem to see the end of it. Let’s say you want to create a simple information product such as a fifteen minute audio. Technically speaking, this audio should take you fifteen minutes to create. If you sit down and write an outline, it should take […]

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The Unknown Secret of Time Management

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

Imagine a close relative needs to be driven to the hospital and you don’t have time to call an ambulance. You have to drive your relative to the hospital right away. So what do you do? You drive, don’t you? And you get your relative to the hospital. And obvious as it may sound, you […]

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The Choice Paradox: Why Customers Want More And Less Simultaneously

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

Take out that Nokia from your bag. And look at the features. It can tell time; it can be a stopwatch; it can keep diary appointments; it can help you pass time with ingenious little games; it can probably take photos; send text messages; maybe even double up as an mp3 player or a torch. […]

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Why Pre-Selling Products Is A Sound Marketing Strategy!

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

It’s the centre court at Wimbledon. The big digital Rolex scorekeeper is blank.No linesperson peering whether the ball is in or out.No umpire somberly saying,”Quiet please,”And no, Maria Sharapova isn’t doing a practice run either. Heck, we’ve arrived at Wimbledon centre court a month too early Yes, we have. But those empty seats you see, […]

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Why Outlining Keeps “Article Bloating” In Check

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

If you were to walk into a Hollywood studio, you’d expect to see actors, lights and action, right? Right. But actors, camera and lights are expensive. So every movie director and producer on the planet does one thing: They outline. They outline the script. They outline the storyboard. They outline every darned thing that can […]

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Why Chunking Down Increases Your Expert Status

Author: Sean D'Souza

You can listen to the audio while driving or walking. Apple | Spotify |

There you are at check-in, about to catch your flight. And right beside you is your carefully packed carry-on luggage. In that luggage you have your clothes. Your shoes. Your toiletries. Your surf board. Your guitar. Your Christmas tree. Ah, but you think no one would be so fruity as to put their surf board, […]

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