Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Karate has a sequence. Dinner has a sequence. Religion has a sequence. Even good ol’ school had a sequence. And sequential empires, um businesses, work no matter if you sell a product, service or do some sort of training. But as a seller of a product or service, a certain question must cross your mind. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine if you had a bucket of water. And every time you attempted to fill the bucket, 90% of the water would leak out instantly. Every time, all you’d retain was a measly 10%. How many times would you keep filling the bucket? The answer is simple: just once. The first time you noticed the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Let’s do something really, really stupid. Let’s avoid increasing your prices. Let’s actually decrease them. By a whole 50%. So instead of earning $50 per hour, you actually start earning a measly $25.Then just for good measure, let’s reduce your prices by another 50% to $12.50 an hour. And now let’s do some calculations, shall […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You see that house on the hill? What’s the price of that house?The owner thinks the price should hover around $550,000.The real estate agent thinks she’ll get $575,000 or more if you go to auction. The council sincerely believes the property is worth $495,000.The bidding fails to rise about $528,000. But then along comes a […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Air traffic controllers don’t live in a state of fear. They live in a state of management. Because management lands planes. Fear doesn’t. If there is a fear of falling behind, you will always fall behind. If you look in the Cave, I was going to start a Brain Audit Trainer program in 2005. Last […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Are you worried you’ll get more unsubscribes if you send a newsletter fornightly instead of monthly? Do you think your ad has too much copy and customers won’t read it? Do you think your presentation is too salesy? The answer depends on your auditing ability So how much is 5 + 5? Well, the answer […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment. And it’s perfect because you get the Brain Audit Version 3.2 just launched in June 2009. Two years in the making… This book has been two years in the making, and now it’s finally out! And you not […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you’re driving down the road to fill some petrol. As you get to the petrol station, you see the headlines on the newspaper, letting you know that petrol prices are likely to go up by 20 cents. What do you do? Fill just $10 worth of petrol in your tank? Or $20? Or do […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you own a toy-truck company. And on your toy-truck website you sell red trucks. And blue trucks. And green trucks. And yellow trucks. And mauvish-orange trucks (ok, so I’m running out of primary colours) Which means you’ve pretty much got a Products Page with loads of trucks. So logically, or so you think, the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Let’s imagine you and I are meeting in Donostia-San Sebastián in the north of Spain for dinner. And we’re going to have dinner in the old town. What are we going to have for dinner? I know. We’ll have some beer, los pintxos, some icecream, and a cafe cortado. And guess what? We’ll get the […]
[Continue reading...]
