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Psychotactics Blog

The Truce with Time Management

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

People often ask: Where do you get the time? Or instead they’ll say: I can’t be bothered to go into forums etc., because then I never get any work done. And they’re right. If all you ever do is go into forums to waste time, or to just hang around, then you’ll end up doing […]

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Next Marketing Strategy Article: The 70% Principle: Why You Never Get Projects Off The Ground
Next Step: Read actionable articles on marketing strategy.

The Critical Importance Of The Bug

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

You’re in a seminar. Oh, the seminar’s interesting. The content is great. The presenter’s outstanding. But you aren’t paying attention You’re fidgeting in your seat. You’re kinda brrrrrrrrrrr. As in coldbrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr. And the seminar drones on. Drones on, did you say? So we’re pretty clear that the seminar was interesting and outstanding, and all that […]

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Next Website Marketing Article: A 5-Minute Website Tweak That Will Quadruple Your Subscribers
Next Step: Read actionable articles on website marketing.

The Sec’ret to Becoming an Expert in Your Customer’s Eyes?

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How do you become an expert in your customer’s eyes? How do you become the person the customer most wants to work with? How do you then increase prices 500% and still have customers wanting to work with you? To understand how this unusual situation occurs, let me tell you a story: I was a […]

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Next Article Writing Article: The Importance Of Curiosity When Creating Bullets
Next Step: Read actionable articles on article writing.

A 5-Minute Website Tweak That Will Quadruple Your Subscribers

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

It doesn’t matter which website or blog you go to—most of them make one fundamental mistake. And it’s a mistake that can be easily avoided, if only you did one tiny little thing. That tiny little thing is placing the ‘subscribe’ button in the right place. And to understand the right place, we have to […]

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Next Step: Read actionable articles on website marketing.

The Importance Of Curiosity When Creating Bullets

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Step into a bookstore, step into the business section and pull out a book. Then flip the book to the back cover. And here’s what you’re sure to find on almost every business book. Yup you guessed it. You find bullets. And there’s a reason why bullets make it to the back cover of a […]

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Next Article Writing Article: The Article Writing Challenge – How To Write Articles While Driving A Taxi
Next Step: Read actionable articles on article writing.

The 70% Principle: Why You Never Get Projects Off The Ground

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Have you got eleven seconds to learn a simple principle? A principle that will radically change the way you do things? You do, don’t you? Ok, tick, tick, tick….here’s the principle. It’s called..um…the 70% Principle So what’s the 70% Principle? If a job is worth doing, it’s worth doing 70% right. You can always come […]

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Next Marketing Strategy Article: The Side Effects Of Expertise
Next Step: Read actionable articles on marketing strategy.

The Death of the Paper Book (And the Rise of the E-Book)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

On December 25th, 2009, something quite remarkable happened at Amazon.com For the first time in Amazon’s history, the sale of e-books overtook the sale of physical books. And on that specific day the paper book downslide officially began. The Kindle officially put the early set of nails in the coffin. What the Kindle didn’t complete, […]

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Next Consumption Article: Price or Value?: Which comes first?
Next Step: Read actionable articles on consumption.

Is Brand Extension Possible? The Concept of the Umbrella Brand

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Imagine you had five kids. Imagine they were all boys (oh, perish the thought!) Imagine you called them John. As in John, John 2, John 3, John 4, John 5. We’re bordering on the ridiculous here, aren’t we? I mean this naming convention you’d never consider in a squillion years. But what if you do […]

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Next Branding Article: How To Choose The Right Colour For Your Brand
Next Step: Read actionable articles on branding.

Mini Article: The Importance Of Idleness

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Importance of idleness: Psychotactics Sean D'Souza

So you’re going/have gone on a vacation, aren’t you? Well, the weekend will come up, and you’ll have some sort of break–your to-do list non-withstanding. But you won’t take a break. No you won’t. You’ll do something silly. Like filling it up with stuff. How about filling it with idleness instead? Yeah, idleness. As in […]

[Continue reading...]
Next Human Nature Article: Why Lack of Talent Can’t Be Blamed on Genes
Next Step: Read actionable articles on human nature.

The Side Effects Of Expertise

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Yes, yes, so everyone tells you you should become an expert. And yes, you know that you’ll earn more and get more customers. But there’s also a side-effect to expertise. It’s called influence. And when you’re influential, people pay attention. What do I mean? Well, read on. Here’s a letter from a company XYZ Inc. […]

[Continue reading...]
Next Marketing Strategy Article: Turning Tears into Gold: How to Create A Personal Marketing Success out of Pure Despair
Next Step: Read actionable articles on marketing strategy.
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      ▼
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      • Brain Audit
      • Under $50
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