Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
People often ask: Where do you get the time? Or instead they’ll say: I can’t be bothered to go into forums etc., because then I never get any work done. And they’re right. If all you ever do is go into forums to waste time, or to just hang around, then you’ll end up doing […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You’re in a seminar. Oh, the seminar’s interesting. The content is great. The presenter’s outstanding. But you aren’t paying attention You’re fidgeting in your seat. You’re kinda brrrrrrrrrrr. As in coldbrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr. And the seminar drones on. Drones on, did you say? So we’re pretty clear that the seminar was interesting and outstanding, and all that […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How do you become an expert in your customer’s eyes? How do you become the person the customer most wants to work with? How do you then increase prices 500% and still have customers wanting to work with you? To understand how this unusual situation occurs, let me tell you a story: I was a […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
It doesn’t matter which website or blog you go to—most of them make one fundamental mistake. And it’s a mistake that can be easily avoided, if only you did one tiny little thing. That tiny little thing is placing the ‘subscribe’ button in the right place. And to understand the right place, we have to […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Step into a bookstore, step into the business section and pull out a book. Then flip the book to the back cover. And here’s what you’re sure to find on almost every business book. Yup you guessed it. You find bullets. And there’s a reason why bullets make it to the back cover of a […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Have you got eleven seconds to learn a simple principle? A principle that will radically change the way you do things? You do, don’t you? Ok, tick, tick, tick….here’s the principle. It’s called..um…the 70% Principle So what’s the 70% Principle? If a job is worth doing, it’s worth doing 70% right. You can always come […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
On December 25th, 2009, something quite remarkable happened at Amazon.com For the first time in Amazon’s history, the sale of e-books overtook the sale of physical books. And on that specific day the paper book downslide officially began. The Kindle officially put the early set of nails in the coffin. What the Kindle didn’t complete, […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you had five kids. Imagine they were all boys (oh, perish the thought!) Imagine you called them John. As in John, John 2, John 3, John 4, John 5. We’re bordering on the ridiculous here, aren’t we? I mean this naming convention you’d never consider in a squillion years. But what if you do […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
So you’re going/have gone on a vacation, aren’t you? Well, the weekend will come up, and you’ll have some sort of break–your to-do list non-withstanding. But you won’t take a break. No you won’t. You’ll do something silly. Like filling it up with stuff. How about filling it with idleness instead? Yeah, idleness. As in […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Yes, yes, so everyone tells you you should become an expert. And yes, you know that you’ll earn more and get more customers. But there’s also a side-effect to expertise. It’s called influence. And when you’re influential, people pay attention. What do I mean? Well, read on. Here’s a letter from a company XYZ Inc. […]
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