Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Have you ever struggled to read the text on a web page? You’re keen to read the material, but not sure why you’re struggling. And it’s not because the language is difficult. And it’s not because the topic is unknown. Yet there’s something that’s driving you batty. It’s something on the page itself, but you […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I was sitting at a cafe one day, when a client was raving about my articles. Of course, I was smiling from ear to ear–as you do when someone is a big ‘fan.’ “So how come I’m mesmerised by your articles?” he asked. “What’s your big ‘s-e-c-r-e-t?” “One word”, I said. Every article boils down […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Do you remember the time back when you were ten years old? You do, don’t you? And you remember the day you got your allowance, right? So what did you do with your allowance? I’ll tell you what. You carefully put it in the bank, so that it could earn an interest rate, and some […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you’re sending out a newsletter, how do you benchmark your success?Is it by open-rates? Or something else? The answer, sadly, doesn’t lie in open-rates Open-rates are based on the factor of whether or not your article was um, opened. I say um, because open-rate is a crazy issue. When a client um, opens your […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you had a fairy godmother. And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look atyou and say: “There goes the expert in the field. I only want to work with her/him.” I had such a godmother. And I got a wish from that […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You’re watching TV. It’s Extreme Makeover time. They take this wallflower-looking person. And they cut. And they snip. Boy, do they tuck! And about 2 weeks later, the Extreme Makeover artists transmogrify their subject into a work of captivating beauty. You watch and say, no…can’t be…can’t be the same wallflower. Ah, but it is. So […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
People often ask: Where do you get the time? Or instead they’ll say: I can’t be bothered to go into forums etc., because then I never get any work done. And they’re right. If all you ever do is go into forums to waste time, or to just hang around, then you’ll end up doing […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You’re in a seminar. Oh, the seminar’s interesting. The content is great. The presenter’s outstanding. But you aren’t paying attention You’re fidgeting in your seat. You’re kinda brrrrrrrrrrr. As in coldbrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr. And the seminar drones on. Drones on, did you say? So we’re pretty clear that the seminar was interesting and outstanding, and all that […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How do you become an expert in your customer’s eyes? How do you become the person the customer most wants to work with? How do you then increase prices 500% and still have customers wanting to work with you? To understand how this unusual situation occurs, let me tell you a story: I was a […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
It doesn’t matter which website or blog you go to—most of them make one fundamental mistake. And it’s a mistake that can be easily avoided, if only you did one tiny little thing. That tiny little thing is placing the ‘subscribe’ button in the right place. And to understand the right place, we have to […]
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