How do you become an expert in your customer's eyes?
How do you become the person the customer most wants to work with?
How do you then increase prices 500% and still have customers wanting to work with you?
To understand how this unusual situation occurs, let me tell you a story:
I was a cartoonist by profession. Then one fine day, I decided to get into ‘marketing.'
Now tell me honestly:
Would you hire a cartoonist to show you how to attract customers.
Would you hire a cartoonist to show you how to improve your website?
Would you hire a cartoonist for anything–but–to draw cartoons?
Why would you?
And that was the uphill battle I faced: No one knew me as an expert. Now it didn't matter how many times I looked in the mirror and called myself an expert.
I still wasn't getting any respect, let alone pesos in the bank. And it drove me crazy.
But there's always a way out of crazy-land
So here's what I did.
I started writing articles.
And it was painful writing those articles.
I'd write one article after slaving over it for two days.
And then sometimes after two days, I'd trash the article and start all over again.
Did I say there's a way out of crazy-land?
Well, it sure didn't seem so, because this article-writing-jazz was driving me loco.
But here's what I found too.
That there were systems. And techniques.
Techniques that enabled me to write faster.
That enabled me to make an article almost like a movie.
That enabled me to see a pattern as to which articles would go down the gurgler, and which articles would get lapped up by the readers.
That there were certain articles, when published, that got customers to my website in droves. I'd wake up, and suddenly there were fifty, or a hundred new subscribers.
Sometimes as many as two hundred or more.
And then as the weeks and months passed, I started getting calls
Calls to help customers with their website (um, after I wrote a website-based article).
And then emails. To help customers to help them attract clients (um, again, it was an article that did the job).
You're guessing what crossed my mind, eh?
Not only were the articles pulling in customers to the Psychotactics website, but these customers were asking me to work with them.
Me, a cartoonist, work with them?
I have to say, I was scared out my wits. (For two whole years actually). But after two years of writing articles (and I just wrote about 20 articles in the first two years), even I began to see a trend.
I figured I could go nuts and cold-call…
Or I could sit at my computer and write an article. And have a customer call. (Ooh, I did like the sound of that phone ringing).
But you have to remember this was back in the year 2002-2004.
Back then, the Internet was a bit of a novelty. People doled out their email addresses like peanuts. Today it's not that easy to have two hundred people stream through your website. Which means that it's not enough to just write an article.
There are squillions of articles on the Internet today
And those articles are competing with audio.
And heck knows what else.
So the questions do cross your mind:
1) How do I write so that my clients actually read my articles
above all that noise?
2) How do I write, if I struggle to put a paragraph together?
3) Is there a ticket out of crazy-land? Can I really become an
expert in my client's eyes?
There indeed is a ticket
And if you've been putting off writing, because you think it's hard, well, it's time to get that ticket out of crazy-land.
Information (um, Article Writing) creates expertise
Ask every author on Amazon.com
Ask every top consultant.
Ask every top trainer.
And ask a cartoonist.
But don't take my word for it. Judge for yourself. Get some solid methods to write better articles at this link.
Don't wait. This link won't stay up forever. 🙂
Amazing post! I loved how informative it was, keep them coming! Cheers!