Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you had five kids. Imagine they were all boys (oh, perish the thought!) Imagine you called them John. As in John, John 2, John 3, John 4, John 5. We’re bordering on the ridiculous here, aren’t we? I mean this naming convention you’d never consider in a squillion years. But what if you do […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
So you’re going/have gone on a vacation, aren’t you? Well, the weekend will come up, and you’ll have some sort of break–your to-do list non-withstanding. But you won’t take a break. No you won’t. You’ll do something silly. Like filling it up with stuff. How about filling it with idleness instead? Yeah, idleness. As in […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Yes, yes, so everyone tells you you should become an expert. And yes, you know that you’ll earn more and get more customers. But there’s also a side-effect to expertise. It’s called influence. And when you’re influential, people pay attention. What do I mean? Well, read on. Here’s a letter from a company XYZ Inc. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Dylan and Rita were at their wits’ end when I met them at the World Internet Summit . By this point in their lives, they were supposed to be successful. They were supposed to be vrooming around in flaming red Ferraris, living the plush life and knocking back champagne on the harbour. Hah! They should […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Have you ever pondered about this question when standing up at your networking session? What causes your fellow networkers to listen to what you have to say? Do they sit up with rapt attention or do they simply keep eating their breakfast and sipping their rapidly cooling coffees? The difference between them paying attention and […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Here’s a simple exercise. Go to the mall. Pick up a box of Pringle’s potato chips for me, will ya? But when you get back to your home, you find something strange. The pack doesn’t say Pringle’s. It says Jingles. And someone has misspelled the word ‘chips’ and spelt it as ‘chops’. So instead of […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Consider yourself for a moment. The first time you saw either of our sites at 5000bc or Psychotactics, did you buy anything? Yeah, sure, so you signed up for a free newsletter. But did you buy? You couldn’t or wouldn’t because of the six degrees In all our testing, all our measurements and weird tracking, […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Superman lay writhing on the valley floor, the energy being drained from his body with every passing minute. Above Superman, towered the evil face of Lex Luthor. In Lex’s hand, was a rock-a a green rock that wasn’t from our planet. The rock would enable Lex to get rid of his arch-nemesis, Superman, once and […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you went out to dinner. And the wine was just superb; the bread roll with the exact crunch molecules and texture; and the service so impeccable and knowledgeable that you can’t remember when you had service so good. Oh and yeah, the fish you ordered for the main was a bit too salty. What […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Say cheese,” says the person behind the camera. And you say cheese. Your facial muscles are frozen. You have a dumb, goofy look. And under your breath you’re muttering, “C’mon Take the picture, take the picture, c’monnnn!” Click! You blink. The picture’s been taken. And then the photographer runs across to you, all excited to […]
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