Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Step into a bookstore, step into the business section and pull out a book. Then flip the book to the back cover. And here’s what you’re sure to find on almost every business book. Yup you guessed it. You find bullets. And there’s a reason why bullets make it to the back cover of a […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Have you got eleven seconds to learn a simple principle? A principle that will radically change the way you do things? You do, don’t you? Ok, tick, tick, tick….here’s the principle. It’s called..um…the 70% Principle So what’s the 70% Principle? If a job is worth doing, it’s worth doing 70% right. You can always come […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
On December 25th, 2009, something quite remarkable happened at Amazon.com For the first time in Amazon’s history, the sale of e-books overtook the sale of physical books. And on that specific day the paper book downslide officially began. The Kindle officially put the early set of nails in the coffin. What the Kindle didn’t complete, […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you had five kids. Imagine they were all boys (oh, perish the thought!) Imagine you called them John. As in John, John 2, John 3, John 4, John 5. We’re bordering on the ridiculous here, aren’t we? I mean this naming convention you’d never consider in a squillion years. But what if you do […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
So you’re going/have gone on a vacation, aren’t you? Well, the weekend will come up, and you’ll have some sort of break–your to-do list non-withstanding. But you won’t take a break. No you won’t. You’ll do something silly. Like filling it up with stuff. How about filling it with idleness instead? Yeah, idleness. As in […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Yes, yes, so everyone tells you you should become an expert. And yes, you know that you’ll earn more and get more customers. But there’s also a side-effect to expertise. It’s called influence. And when you’re influential, people pay attention. What do I mean? Well, read on. Here’s a letter from a company XYZ Inc. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Dylan and Rita were at their wits’ end when I met them at the World Internet Summit . By this point in their lives, they were supposed to be successful. They were supposed to be vrooming around in flaming red Ferraris, living the plush life and knocking back champagne on the harbour. Hah! They should […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Have you ever pondered about this question when standing up at your networking session? What causes your fellow networkers to listen to what you have to say? Do they sit up with rapt attention or do they simply keep eating their breakfast and sipping their rapidly cooling coffees? The difference between them paying attention and […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Here’s a simple exercise. Go to the mall. Pick up a box of Pringle’s potato chips for me, will ya? But when you get back to your home, you find something strange. The pack doesn’t say Pringle’s. It says Jingles. And someone has misspelled the word ‘chips’ and spelt it as ‘chops’. So instead of […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Consider yourself for a moment. The first time you saw either of our sites at 5000bc or Psychotactics, did you buy anything? Yeah, sure, so you signed up for a free newsletter. But did you buy? You couldn’t or wouldn’t because of the six degrees In all our testing, all our measurements and weird tracking, […]
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