Why Clients Buy—And Why They Don't
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You remember when you signed up to the Free Brain Alchemy Masterclass, we said we’d nudge you. The nudge was so you could tell us how it’s helped you—and possibly how you’re implementing the Masterclass. And yes, if you’ve got any results. Of course we get the warm fuzzies when reading your experience, but it’s […]
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Imagine yourself in a helicopter over Milwaukee, USA, on the shiny morning of June 13, 1998. You look down casually on the criscrossing tangle of roads on Interstate 94, and then do a doubletake. You can’t believe your eyes. It seems like there are hundreds of moving objects on the highway below. Maybe even thousands. […]
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It’s easy to blame your parents for your lack of great genes. It’s just as easy to praise your parents for their superb genes. But while genes may be a handed down trait, talent is not. And to understand talent you have to first understand genes. Genes are sequences of DNA letters that when activated […]
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Phil doesn’t really care about American Express. Why should he care? I mean it’s just a credit card after all. Sure it’s got a few benefits and features and stuff that other credit cards don’t have, but that’s not enough to make Phil yodel about American Express. Yet recently, Phil’s been yodelling Suddenly, Phil’s become […]
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It must have been 6:58 pm on Thursday, June 10, 1999. Without warning, Ebay’s site went down. But no one at Ebay broke into a sweat. Back in 1999, Ebay had been down on May 5 (for five hours), on May 20 (for seven hours). And on June 9, after Ebay’s site redesign, the server […]
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Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he doesn’t have to use new fangled techniques, when his simple marketing has stood the test of time. If […]
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Been to Santa’s website recently? Before you decide to go clickety, click — Santa doesn’t have a website. You knew that didn’t you? But what if Santa came to you and said, “Hey, I’d like to create a website. Can you help me? So let’s go about creating a brand for ol’ chubster You’d have […]
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Expertise is a matter of perspective. It cannot be based in years. It cannot be based on experience. It can only be based on perception. To the second grader at school, the third grader is an expert Simply because the kid in the third grade knows more stuff than the second grade kid knows. Having […]
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In the year 1937, Napoleon Hill wrote a book.The name of the book?: Think and Grow Rich. That book skyrocketed in sales and to date has sold over 30 million copies (not to speak of gazillions of copies of PDFs floating around the Internet). And it was in that book that Napoleon Hill underlines the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine a 200-pound man, with an overgrown moustache turning up for a speaking engagement in a pink suit, pink shirt, pink tie, pink socks, pink shoes. And holding up a pink coloured folder for good measure. Do you think this guy stood out or fit in? When this ‘pink man’ stood in front of the […]
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