Have you ever pondered about this question when standing up at your networking session?
What causes your fellow networkers to listen to what you have to say? Do they sit up with rapt attention or do they simply keep eating their breakfast and sipping their rapidly cooling coffees? The difference between them paying attention and continuing to be lost in their own dreamland totally depends on you. And how you understand the brain.
And the brain works best in two direct situations.
Situation 1: Change.
Situation 2: Problem.
On a normal day, you'd stand up and give your one-minute speech.
But what if you decided to squat on the floor instead? What if you decided to tape your mouth instead? What if you decided to use a bunch of cue cards like the famous Bob Dylan video? Instantly you've got the audience's attention. It doesn't matter what they were doing when you stood up, the ‘change' in the routine got their attention.
So yeah, think about it for a second. How do you create change?
Now you've got their attention, it's time to keep their attention.
Anyone can get attention by doing something different. But you sure as heck can't keep their attention for too long if all you've got is a gimmick. What does keep the attention going is reverting to the “problem'. If all you do is simply tell them about how your company does this and that, then the audience quickly reverts back to their coffee and breakfast. And because you're so keen on whatever it is you're saying, you don't notice that they've zoned off.
But if you bring up a problem, you've created continuous attention.
E.g. If you fix computers. And you talk about how a virus attacks the system; you'll get and keep their attention.
e.g. If you sell houses, and you talk about how to spot a crappy house from a mile off, you'll get and keep their attention.
e.g. If you sell time management, and you talk about the biggest reason why time management fails…then ditto.
The point is not to be lazy
Laziness is when you simply stand up, and rattle off what you do, and what you do, and what you do. And blah, blah, blah. That's just boring. That ‘what you do' commentary that you're so used to giving is just putting your audience to sleep. Instead see if you can bring in the two factors, namely ‘change' and ‘problems'. And then watch, as your audience's eyes grow wide.
Now you've got their attention.
And you're keeping their attention.
And that's what your networking ‘one-minuter’ should be all about.
Waking up an audience is easy. Try it. It works.
First put in a factor of change; then a factor of the problem. And then end with your company name and the referral you'd like to receive. And watch the difference in the response.
Product Offers: Links you should visit
1) “This method works! I can testify it! The Brain Audit makes you independent from marketing consultants, upgrades, expensive marketing campaigns and so on!
I am selling special services and I needed targeted clients without spending a lot of money. I was just wondering: How can I do that?? I bought The Brain Audit. Then I thought -if Sean succeeded in making me buy this e-book, why shouldn't I do the same?
I read it in a nighttime. The next day I applied some minor changes to my monthly newsletter and… guess what? I doubled the people calling me after reading the news!
And from this point, always going up! This method works! I can testify it! But the main thing for me, is it makes you independent from marketing consultants, upgrades, expensive marketing campaigns and so on!
I can say this marketing system is far better than any other method I tried in a 10-years-work time.”
Dr. Stefan Vettori, Creative Feng Shui, Italy.
Judge for yourself https://www.psychotactics.com/brainaudit
2) 5000bc Community: How can you get reliable answers to your complex marketing problems? (And how on earth do you find answers to these questions at 3:25 in the morning?). Find out how at https://www.psychotactics.com/5000bc
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Five minutes into the course I knew I had made the right decision. I quickly realized that we had a lot of “sugary” testimonials and not a lot of testimonials that would sell product.After listening to the course I developed a new system for capturing testimonials and we are in the process of redesigning our website to implement these new endorsements.
Greg DeVore, Blue Mango Learning Systems, USA
4) “I was worried that this would be yet another expense where I didn't end up using what I had bought.”
“You guys are masters of making sure that we consume (what we've bought)! And so, I've learned a ton since I joined! I love The Cave. I honestly haven't made the time to try out anything else or even look into anything other than the general discussion board! The other things I really like: Direct access and insight from Sean, networking with other like-minded small business owners, the positive and encouraging vibe.
If you ask me: Would I recommend 5000bc I'd say: Of course! Because I've learned a lot! One more thing I'd like to add. Thanks for being so dedicated to us. :)”
Fairfax, Virginia, USA
Judge for yourself https://www.psychotactics.com/5000bc
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Article By: Sean D’Souza
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Duane Christensen says
Thanks Sean! I’m the “education guy” within my local BNI group. Great article!
Sean D'Souza says
In case you are wondering… Sean is not allowed near the computer until mid Jan, so you may find him missing for a short while 🙂