Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Put a two year old child in front of a Barney video for the first time, and watch the child’s face. It’s intent. It’s focused. And not very relaxed at all. But put that child in front of that same Barney video for the seven hundredth time, and watch the anticipation on her face. She’s […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
One of the biggest marketing tools you have at your disposal is the power of video. If you don’t have video on your site, you’re missing out on a big opportunity to showcase your credibility. In the end, customers don’t give a whit about your products or services. They want to know that they can […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Articles bloat. You start writing an article, expecting it to stay well within the boundaries, and then it just takes off. And about two hours later, you’re wondering where things went wrong. Why is your article looking like a dog’s breakfast? There are two reasons for article bloat Reason 1: Avoiding Outlines Reason 2: Bullet […]
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There’s a difference between presenting and conversation. Do you know the difference? The presenter’s tone is almost like a parent’s tone. It’s telling you to do this, and do that. It follows a script that’s either in the presenter’s head or on paper (if the person is reading off a script). And that tone […]
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At 7 am, once a week, across New Zealand, a group of between twenty-thirty people assemble. These groups of people don’t belong to a sect. They have no secret handshake. No password or code. They’re simply networking. So what makes this group so interestingly different? The difference is insourcing. So what’s insourcing? Well, it’s kinda […]
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We all know we love bonuses. We all know that a bonus will create a tremendous demand for your product or service. So if you’re thinking of running a marketing campaign, without a bonus, here’s a good reason why you shouldn’t. It’s based on giving a kid a chocolate ice cream. Well, go on, give […]
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Have you heard of Gottman? Gottman, as in John Gottman. What if I told you he was the is the co-founder and co-director of the Gottman Institute? Nope, doesn’t ring a bell? Well that’s interesting, because Gottman’s research is all about ringing bells. Or intuition, as we call it. And Gottman is a good example […]
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Not one of us has ever been able to check in to our local airport, get on a rocket and zoom into outer space. Well, not yet at least. So for all practical reasons, the product/service doesn’t exist. But that doesn’t stop people from signing up to be on the first space flight. So how […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I am resending this message in case you missed it last week. In the year 2007, I had a discussion with a client. It was about giving most of our courses away–yes, almost every Psychotactics Course–by the year 2020. Without charge. It sounds unusual: Why would someone just give valuable information away? It depends on […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
In the movie, Star Wars, Luke Skywalker and Yoda, the Jedi Master, stand near the edges of the Dagobah swamps. Luke is training in earnest to be a Jedi. Yoda turns to Luke and asks him to raise his sunken starfighter, which weighs several hundred tons, from the Dagobah swamps with the power of his […]
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