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Psychotactics Blog

Outsourcing: When Do You Do It?

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Most of us are experts at trying to fix problems at the last minute. It ain’t broke, so why fix it, we think. Well, how do you know it ain’t broke? And is it really important to become a jack of many trades, or just concentrate on your niche? Heck, that’s one tricky question… But […]

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Next Info Products Article: The Curse of Self-Edit
Next Step: Read actionable articles on info products.

The Curse of Self-Edit

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

When we sit down to do a project, we never seem to see the end of it. Let’s say you want to create a simple information product such as a fifteen minute audio. Technically speaking, this audio should take you fifteen minutes to create. If you sit down and write an outline, it should take […]

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Next Info Products Article: The Choice Paradox: Why Customers Want More And Less Simultaneously
Next Step: Read actionable articles on info products.

The Unknown Secret of Time Management

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Imagine a close relative needs to be driven to the hospital and you don’t have time to call an ambulance. You have to drive your relative to the hospital right away. So what do you do? You drive, don’t you? And you get your relative to the hospital. And obvious as it may sound, you […]

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Next Step: Read actionable articles on time management.

The Choice Paradox: Why Customers Want More And Less Simultaneously

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Take out that Nokia from your bag. And look at the features. It can tell time; it can be a stopwatch; it can keep diary appointments; it can help you pass time with ingenious little games; it can probably take photos; send text messages; maybe even double up as an mp3 player or a torch. […]

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Next Info Products Article: Why Chunking Down Increases Your Expert Status
Next Step: Read actionable articles on info products.

Why Pre-Selling Products Is A Sound Marketing Strategy!

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

It’s the centre court at Wimbledon. The big digital Rolex scorekeeper is blank.No linesperson peering whether the ball is in or out.No umpire somberly saying,”Quiet please,”And no, Maria Sharapova isn’t doing a practice run either. Heck, we’ve arrived at Wimbledon centre court a month too early Yes, we have. But those empty seats you see, […]

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Next Step: Read actionable articles on pre-sell.

Why Outlining Keeps “Article Bloating” In Check

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

If you were to walk into a Hollywood studio, you’d expect to see actors, lights and action, right? Right. But actors, camera and lights are expensive. So every movie director and producer on the planet does one thing: They outline. They outline the script. They outline the storyboard. They outline every darned thing that can […]

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Next Article Writing Article: How To Reduce The “Huh” Factor In Your Articles
Next Step: Read actionable articles on article writing.

Why Chunking Down Increases Your Expert Status

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

There you are at check-in, about to catch your flight. And right beside you is your carefully packed carry-on luggage. In that luggage you have your clothes. Your shoes. Your toiletries. Your surf board. Your guitar. Your Christmas tree. Ah, but you think no one would be so fruity as to put their surf board, […]

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Next Info Products Article: The ‘Chocolate Theory’ of Creating Sequential Products and Services
Next Step: Read actionable articles on info products.

The ‘Chocolate Theory’ of Creating Sequential Products and Services

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Karate has a sequence. Dinner has a sequence. Religion has a sequence. Even good ol’ school had a sequence. And sequential empires, um businesses, work no matter if you sell a product, service or do some sort of training. But as a seller of a product or service, a certain question must cross your mind. […]

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Next Info Products Article: Why You Need To Find An Outsider’ Before You Start A Project
Next Step: Read actionable articles on info products.

How To Retain 90% Of Everything You Learn

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Imagine if you had a bucket of water. And every time you attempted to fill the bucket, 90% of the water would leak out instantly. Every time, all you’d retain was a measly 10%. How many times would you keep filling the bucket? The answer is simple: just once. The first time you noticed the […]

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Next Human Nature Article: Understanding What “Focus” Really Means
Next Step: Read actionable articles on human nature.

The Logical Case For Increasing Your Prices

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Logical Case For Increasing Your Prices

Let’s do something really, really stupid. Let’s avoid increasing your prices. Let’s actually decrease them. By a whole 50%. So instead of earning $50 per hour, you actually start earning a measly $25.Then just for good measure, let’s reduce your prices by another 50% to $12.50 an hour. And now let’s do some calculations, shall […]

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Next Pricing Article: How Un-Bundling Can Help You Increase Prices
Next Step: Read actionable articles on pricing.
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