Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
If you’re a trainer, there’s one scenario that’s almost impossible to avoid. It’s the scenario where you see a hand going up. The participant is about to ask a question. And there’s nothing wrong with the question, except that it’s out of left field. The participant is asking: How do I blazaboo the configulation spectroconfiture […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine it’s a rainy night. And suddenly you hear a drop of water coming from the roof. One drop, two drops. Five hundred drops and a bit of mopping up later, and you’ve got a bucket under the leak. So what do you do next morning? Do you leave the buckets or do you resolve […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Put a two year old child in front of a Barney video for the first time, and watch the child’s face. It’s intent. It’s focused. And not very relaxed at all. But put that child in front of that same Barney video for the seven hundredth time, and watch the anticipation on her face. She’s […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
One of the biggest marketing tools you have at your disposal is the power of video. If you don’t have video on your site, you’re missing out on a big opportunity to showcase your credibility. In the end, customers don’t give a whit about your products or services. They want to know that they can […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Articles bloat. You start writing an article, expecting it to stay well within the boundaries, and then it just takes off. And about two hours later, you’re wondering where things went wrong. Why is your article looking like a dog’s breakfast? There are two reasons for article bloat Reason 1: Avoiding Outlines Reason 2: Bullet […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
There’s a difference between presenting and conversation. Do you know the difference? The presenter’s tone is almost like a parent’s tone. It’s telling you to do this, and do that. It follows a script that’s either in the presenter’s head or on paper (if the person is reading off a script). And that tone […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
At 7 am, once a week, across New Zealand, a group of between twenty-thirty people assemble. These groups of people don’t belong to a sect. They have no secret handshake. No password or code. They’re simply networking. So what makes this group so interestingly different? The difference is insourcing. So what’s insourcing? Well, it’s kinda […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
We all know we love bonuses. We all know that a bonus will create a tremendous demand for your product or service. So if you’re thinking of running a marketing campaign, without a bonus, here’s a good reason why you shouldn’t. It’s based on giving a kid a chocolate ice cream. Well, go on, give […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Have you heard of Gottman? Gottman, as in John Gottman. What if I told you he was the is the co-founder and co-director of the Gottman Institute? Nope, doesn’t ring a bell? Well that’s interesting, because Gottman’s research is all about ringing bells. Or intuition, as we call it. And Gottman is a good example […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Not one of us has ever been able to check in to our local airport, get on a rocket and zoom into outer space. Well, not yet at least. So for all practical reasons, the product/service doesn’t exist. But that doesn’t stop people from signing up to be on the first space flight. So how […]
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