(If you’ve already bought The Brain Audit, you’re likely to have read it many times—and listened to the audio as well. So why bother with the recording of the workshop?) One of the most fascinating aspects of a workshop is watching how clients make mistakes When we read a book or take in some information, […]
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Are Your Headlines Missing These Precise Psychological Triggers?
Are you avoiding learning about headlines because you’re not a copywriter? Better not, because no matter whether you make a PowerPoint Presentation, sales call, or write an email, you’re going to need this information. The last thing you need is a headline that will go glug glug and take your marketing strategy down with it. […]
Is the Customer King? How To Profit When Business Is Slow
Is the Customer King? How To Profit When Business Is Slow Article 1: When Business Goes Slow Sometimes you can see it, sometimes you can’t. Sometimes the month sneaks up on you. Sometimes you can see it coming a mile off. What are we talking about? Why, the month that seems to bring little or […]
Why Your Marketing Material Needs An Auditor (Not A Critic)
Why Your Marketing Material Needs An Auditor (Not A Critic) Are you worried you’ll get more unsubscribes if you send a newsletter fortnightly instead of monthly? Do you think your ad has too much copy and customers won’t read it? Do you think your presentation is too salesy? The answer depends on your auditing ability […]
Sandie Hunt
I wasn’t 100% certain how it was going to go for us with Sean as our introductory speaker… “We decided to use Sean as the introductory speaker at our key annual Premier Club programme. Here we present an annual loyalty programme for potential clients using radio. Many diverse business’s are invited to this event . […]
You already know that 80% of a sales letter depends on your headline.
(So what’s the remaining 20% that causes customers to buy?) Every one knows that the headline is critical… And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline. But what happens once your customer goes past the headline into the rest of the copy? Which are the elements that […]
You, already know that 80% of a sales letter depends on your headline!
(So what’s the remaining 20% that causes customers to buy?) Every one knows that the headline is critical… And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline. But what happens once your customer goes past the headline into the rest of the copy? Which are the elements that […]
Do you know why some businesses get wonderful clients, while others seem to get clients that are a pain in the neck??
(Don’t you just hate painful clients? Learn how to use the power of the ‘six critical questions’ to get incredible testimonials—and attract clients that make every day an absolute joy). When you really think about it, one of the best things in life is to get better clients. Clients who understand the depth of your […]
Do you know why some businesses get wonderful clients, while others seem to get clients that are a pain in the neck???
(Don’t you just hate painful clients? Learn how to use the power of the ‘six critical questions’ to get incredible testimonials—and attract clients that make every day an absolute joy). When you really think about it, one of the best things in life is to get better clients. Clients who understand the depth of your […]
Article Writing Course: A Few Testimonials
“My wife can now see more of me. Because I won’t be chained to my computer for the next 6 years finishing my ebook that I’m building from my articles.” “Just as an example, I took English for 4 years in high school. And I took English in college. I’ve written sales copy for […]
