headline magic Archives - Small Business Marketing Ideas: Psychological Marketing Tactics

Why Your Tagline Should Be A Superpower

Puny Parker. You’ve probably not run into that nickname before. And yet, you’re more than likely to know of Spidey—better known as Spiderman. But how did “Puny Parker” get his strength and agility? Yup it was a spider—a radioactive spider that bit him—and transferred that power in a matter of seconds. Taglines are like spiders […]

The Magic of Double-Whammy Headlines: And How To Use Their Enormous Power

Laurel and Hardy. Batman and Robin. Superman. Which is the odd one one out? Yup, it’s the guy who can’t handle Kryptonite, of course. If Superman is in trouble, there’s almost no one to rescue him. But Hardy or Batman can get in trouble all they want, and they have a nice partner to back […]

- You do use some good psychology. I am a psychologist in private practice and use exactly what you preach, only with individuals and their families. Thanks for giving me business / internet applications of these effective principles
  
  —Paul Anderson
  
  netpsychologist.com, Kansas City
- I found you through MarketingProfs, whose place as favorite on my list (of reading) may be in jeopardy, now that I've found you
  
  —Sue Coueslan
  
  Impact Web Halifax, Canada
- I read pretty much every article in the Free Tactics Section and just wish there were more.
  
  —Ilya Vedrashko, Director PR
  
  Netage Solutions, Sofia, Bulgaria
- It was Sean’s yes-yes video that first attracted me—simple, understated, and crystal clear, it was elegance in action.
  I liked Sean’s style right away, even his accent. He struck me as a real person—smart, focused, and kind, with a side of mischief—definitely NOT your average, over-amped, marketing guru. I wanted to market smarter, sure, but I disliked the smarmy, high-pressure tactics on so many websites.
  
  Sean is different. He’s like a normal, cool person you want to hang out with.
  He’s up front, sensible, and very, very discerning. Yes, he charges hefty prices, but he delivers. In fact, he over-delivers. I’ve now taken several of his courses. I teach for a living, so I can tell you—this man works for his money. He knows his stuff. His courses are exceptionally well-designed. And he’s generous with his time, expertise, and everything else. Ask a question and you will get a personal answer. Keep asking and keep getting answers. Good answers. Wow.
  
  Even his forum sig conveys a generous mindset: “The goal is never to beat the competition, or to make a lot of money; it is to do the greatest thing possible—or even a little greater.” This I could get behind. And it permeates his entire operation. In the Cave (Sean’s membership program), the culture is super clear—be kind, be helpful, or begone. And it’s really like that. Cavers are helpful, thoughtful, and friendly. And real. I hang out there. People are cool. Encouraging. And not clones. Individuals, with individual experiences. It’s an egalitarian place.
  
  So does it work? Am I making money?
  Well, when I started, I had just launched my first online endeavor—and I stole the structure of the sales page from a friend who was already a Caver (she gave me the yes-yes video, too—Hi, Jess!). Three years later, I have half a dozen online courses that get great reviews, I’m bursting with ideas, and my business income has increased 1,000%. Yes. A thousand percent. But that’s not all.
  
  I write faster. I write better. I can write an article every day—and they’re good. I’m writing a book, much of which I wrote through a challenge in the Cave. I now draw my own illustrations and cartoons for articles and books. My courses are well-designed—and sold-out. My students rave. When friends mention business woes, I have ideas—and they work. I am a more accomplished individual. I have resources. Friends. Expertise. And it’s all been a pleasure. Pretty cool, huh?
  
  Psychotactics. It fits.
  It fits me, and it feels good. It’s classy, gracious, and—dare I say it? Elegant. Yeah. That’s Sean. That’s Psychotactics. Elegant.
  
  —Alia Thabit
  
  Vermont, USA
- Your site is priceless. I spent close to an hour looking around and reading your articles.
  
  Then I decided to subscribe
  
  —Woody Quinones
  
  WLQ Investments