Psychotactics

Why Clients Buy—And Why They Don't

  • Home
  • About Us
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    • Client Results
  • Products
    • Start Here First
    • Home Study
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    • Speaker
    • Consulting
  • Fun Stuff
    • Resources
    • Cartoons
    • Recipes

How Lack of Planning Wastes Chunks of Time

Author: Sean D'Souza

How Lack of Planning Wastes Chunks of Time

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe”.

Those lines were apparently stated by Abraham Lincoln.

While Mr. Lincoln probably had a lot of trees to cut, I have a lot of articles to write. And like Lincoln, I’ll almost never write an article without some sort of planning. And there’s a reason why.

I write 300-500 articles a year.

If you write one article, you know how much time it takes. And if you write 300 articles, well, that’s a lot of time. And I know, from experience, that ‘sitting down’ to write is a complete waste of time. Instead I take a sheet of paper. I outline the list of articles I intend to write. I outline the core of the article structure. I determine how the structure will flow.

Then I sit down to write the article.

To most people my methodology may seem like a waste of time

After all, who’s got the time to sit and plan? If a job’s got to be done, wouldn’t it be better to just do the job and then fix things along the way?

Planning is priceless but plans are useless …

And that’s why I keep planning. The plans aren’t just ideas. They’re all the things I want to do during the week. And the reason for the plan is because I need to understand the ‘chaos factor.’ I already know that no matter what the plan, it’s going to go haywire. So I have to look at all the time I have, then allocate at least a third of that time to chaos, and then go to the next stage.

Work out the resources

If I’m going to be writing articles, I need to have a list of articles. Then I need to have the outlines. Then I need to put some ‘flesh’ on the outlines. If I’m going to be learning a new software, I need to download the movie files and have them on my computer.

Then I need to find a quiet place (like the library) where I can’t be disturbed. If I need to go to the movies, then I need to buy the tickets and make sure that I’ve worked out where to put my 44 million sheep – ok, so I’m kidding – but you get the point.

The point of planning isn’t just about the to-do list.

It’s about the resources.
It’s about the chaos that will pop up.
It’s about the location.
It’s about all the logistics that will help me execute the plan.

And it’s not just the plan, but how often you evaluate the plan

I plan on the weekend. Then I evaluate and nudge the plan along mid-week. I spend at least 2-3 hours on planning alone in every week.

Why? Because it’s more productive that’s why. And every time I ignore this advice, I waste minutes, then hours. And feel lousy at the end of it all.

So what’s your next step?
1) Outline what you have to do this week.
2) Outline the resources.
3) Outline the location.
4) Allocate at least a third of the time for Chaos.
5) Re-evaluate the plan mid-week and make changes.
6) Avoid doing anything without at least a sketch of a plan – unless you want to waste time, that is!

Is there a way to create outlines, so you don’t drive yourself crazy? And how do you create outlines for products, workshops, etc? Find out How To Double Your Writing Speed (And Overcome The Outline-Barrier). Click to get the audio and transcript.


 

Next Marketing Strategy Article: Why The 15-Minute Principle Is Your Biggest Time Saver
Next Step: Read actionable articles on marketing strategy.

The Headline Report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Click on the button below to get a detailed report on "Why headlines fail (And how to create headlines that work)".

Get the Headline Report

Filed Under: Marketing Strategy, Time Management Tagged With: marketing planning, planning, Time Management

Comments

  1. Phil Callinan says

    July 17, 2012 at 1:12 pm

    Hi Sean,

    Thanks for this great communique. It’s a perfect reminder to appreciate the most important of all our resources “Time”. I keep track of every 15 mins of the day and it is really amazing how chaotic the days can be. Thank you for sharing your insights and quantifying reality into the productive picture.
    Cheers,
    Phil Callinan
    Australia

    Reply
    • Sean D'Souza says

      July 18, 2012 at 3:00 am

      De nada 🙂

      Reply
  2. Greg Olson says

    July 17, 2012 at 2:26 pm

    Your article really resonated with me. I use the Big Idea Toolkit with myself, my colleagues, my clients and have made it available to others as well.

    Thanks,
    Greg

    Reply
  3. Neeraj Shrivastav says

    July 17, 2012 at 6:49 pm

    Hi,
    Any plans on Article Writing Course in the future?

    Regards
    Neeraj

    Reply
    • Sean D'Souza says

      July 18, 2012 at 2:52 am

      Yes. Later this year. 🙂

      Reply
  4. Todd Smith says

    July 18, 2012 at 12:34 am

    Thanks Sean. Yes, I see now that my moderate level of planning is still holding me back. I need to get a little clearer on my plan each week. Thanks!

    And for anyone who hasn’t read Sean’s Chaos Planning book, it’s a must.

    Reply
    • Sean D'Souza says

      July 18, 2012 at 2:54 am

      Yes, it’s ongoing. I have to plan for the week, then plan again mid week. It’s like a flight that needs tweaking all the time.

      Reply
  5. Christopher Jones says

    July 18, 2012 at 2:50 am

    What exactly do you mean by “planning the location” Sean?

    Reply
    • Christopher Jones says

      July 18, 2012 at 2:52 am

      You seem to have turned me into a one-eyed no-horned flying greenish people eater. 🙂

      Reply
    • Sean D'Souza says

      July 18, 2012 at 2:53 am

      For instance, if I want to plan, I’m not going to sit in the office. I will be disturbed. I need to go to a cafe, somewhere where I can think and act.

      Reply
  6. Judy says

    July 18, 2012 at 6:04 am

    Once again Sean, your advice is spot on. When I worked for a weekly newspaper with 12-16 articles each week on deadline, I had a simple outline for each one-or else I never would have gotten them written. Now with blogging, I need to gather the photos, pull quotes and other graphics to make it work-the outline makes it all happen.

    As they say when you fail to plan, you plan to fail, right?

    Thank you!

    Reply
  7. Steph at Book More Brides says

    July 18, 2012 at 7:59 pm

    Great advice, Sean. Thanks!
    I always end up being more productive when I take the time to plan my week or my day. Oftentimes the “To Do List” items are percolating even before I start working on the plan, so I can dive in even faster.
    One idea: I create the list of tasks that need to be done, then block off time on my calendar to do the work. This is very helpful at keeping me focused.

    Reply
    • Sean D'Souza says

      July 20, 2012 at 4:47 am

      Yes, and it doesn’t matter if all if it doesn’t get done as long as most of it gets done.

      Reply

Trackbacks

  1. How To Get Great Wedding Business Content Written says:
    July 31, 2012 at 9:43 am

    […] as a wedding business owner, how do you get that content written? Sean of psychotactics.com recommends a lot of planning. While it might seem like the majority of the time should be spent in […]

    Reply
  2. Does your day just whizz by? Get productive with Outlining « VizCraft says:
    September 18, 2012 at 6:35 pm

    […] Literally like a beam of light cutting thru the darkness I came across a really simple technique by Sean D’Souza from Psychotactics.com (If you haven’t read his stuff do yourself a favour and go visit his site) called Outlining. […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

PSYCHOTACTICS

  • Facebook
  • Twitter
  • YouTube

sean@psychotactics.com | Skype | Privacy

Copyright © 1999 - 2025 PsychoTactics Limited. Website Development StressLessWeb

  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes