“Give me six hours to chop down a tree and I will spend the first four sharpening the axe”.
Those lines were apparently stated by Abraham Lincoln.
While Mr. Lincoln probably had a lot of trees to cut, I have a lot of articles to write. And like Lincoln, I’ll almost never write an article without some sort of planning. And there’s a reason why.
I write 300-500 articles a year.
If you write one article, you know how much time it takes. And if you write 300 articles, well, that’s a lot of time. And I know, from experience, that ‘sitting down’ to write is a complete waste of time. Instead I take a sheet of paper. I outline the list of articles I intend to write. I outline the core of the article structure. I determine how the structure will flow.
Then I sit down to write the article.
To most people my methodology may seem like a waste of time
After all, who’s got the time to sit and plan? If a job’s got to be done, wouldn’t it be better to just do the job and then fix things along the way?
Planning is priceless but plans are useless …
And that’s why I keep planning. The plans aren’t just ideas. They’re all the things I want to do during the week. And the reason for the plan is because I need to understand the ‘chaos factor.’ I already know that no matter what the plan, it’s going to go haywire. So I have to look at all the time I have, then allocate at least a third of that time to chaos, and then go to the next stage.
Work out the resources
If I’m going to be writing articles, I need to have a list of articles. Then I need to have the outlines. Then I need to put some ‘flesh’ on the outlines. If I’m going to be learning a new software, I need to download the movie files and have them on my computer.
Then I need to find a quiet place (like the library) where I can’t be disturbed. If I need to go to the movies, then I need to buy the tickets and make sure that I’ve worked out where to put my 44 million sheep – ok, so I’m kidding – but you get the point.
The point of planning isn’t just about the to-do list.
It’s about the resources.
It’s about the chaos that will pop up.
It’s about the location.
It’s about all the logistics that will help me execute the plan.
And it’s not just the plan, but how often you evaluate the plan
I plan on the weekend. Then I evaluate and nudge the plan along mid-week. I spend at least 2-3 hours on planning alone in every week.
Why? Because it’s more productive that’s why. And every time I ignore this advice, I waste minutes, then hours. And feel lousy at the end of it all.
So what’s your next step?
1) Outline what you have to do this week.
2) Outline the resources.
3) Outline the location.
4) Allocate at least a third of the time for Chaos.
5) Re-evaluate the plan mid-week and make changes.
6) Avoid doing anything without at least a sketch of a plan – unless you want to waste time, that is!
|Why You Need The Brain Audit
“What do your customers think? What would make them buy?”
In the Brain Audit – Sean teaches 7 steps on how to form killer communication pieces that makes people buy from you. The Brain Audit is a simple psychological system that everyone can use in their communication to increase their profits.”
Ankesh Kothari – Biztactics, USA
Top Selling Products Under $50
1) Don’t Miss! You already know that 80% of a sales letter depends on your headline.
So what’s the remaining 20% that causes customers to buy? Find out more
2) Do You Often Hit A Wall Called ‘Writers Block’?
Learn how the core elements of outlining can save you from the misery of writing your next article.
3) Do you know that visuals immediately improve your sales conversion?
Learn how to create drama and curiosity and help improve your web page conversion with visuals.
4) Do your websites, brochures, presentations, etc… confuse your clients?
Put some sanity into your design, even though you are not a designer?
5) Chaos Planning
Year after year you sit down and create a list of things you want to achieve. Then suddenly it’s July, and you’ve not really moved ahead as you’d expected.
Learn Why Most Planning Fails: And The Critical Importance of Chaos in Planning.
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