Why New Products and Services Create Risk

Three Month Vacation: Online Business Podcast

This is a continuation from Part 1: Why Clients Don’t Buy (Understanding The Elements of Risk): Episode 81 Part 2: Why The Risk Factor Changes With Every Version Of Your Product/Service Adele—yes, the one and only Adele—the superstar singer/writer did something naughty. In November 2015, a small group of Adele impersonators gathered backstage to take a […]

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Announcing: How To Become An Expert In Your Industry

Article Writing Course For Small Business

Imagine you had a fairy godmother. And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look at you and say: “There goes the expert in the field. I only want to work with her/him.” I had such a godmother. And I got a wish from […]

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Announcing: Free Goodies +Psychotactics 2016 Courses

Small Business Marketing Course Psychotactics

Do you remember trying to learn a new language? The word “trying” is important, because most of us never do get fluency in a language. And yet, there was one teacher who promised like what seemed impossible. He promised to teach the guts of a language in an incredibly short time. “10 hours, you can […]

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Good to Great: How To Escalate The Path To Greatness: Episode 80

Three Month Vacation: Online Business Podcast

  How Do You Escalate Your Path To Greatness When Jim Collins wrote “Good To Great”, he did talk a fair bit about the Hedgehog Principle. But what he stresses more on, is quite another concept called “Preserving the Core and Stimulating Progress”. Why does this concept matter so much? And how do you combine the Hedgehog […]

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