Announcing! How To Put That Zing-Kapow In Your Articles (With StoryTelling)

September 28, 2013

Storytelling seems to be the rage these days. And yet, it’s not new at all. It’s been around for thousands of years. What’s more, it’s not even alien to us. Even as a three-year old, you can tell when a story is really cool and when it’s just plain boring. The problem arises when we […]

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How The Stop-Go System Helps Create Non-Confusing Info-products and Courses

September 24, 2013

Imagine you’re asked to go to the post office. You have to go down the stairs, take a left, then a right, walk 500 metres, then turn left, find the blue building and then look for the green post box. That’s when you know you’ve reached the post office. The only problem we have with this scenario is […]

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The Mystery of The Sub-Head (And Why You Should Avoid Focusing On It While Outlining An Article)

September 17, 2013

Animals have a skeleton. We know this because if we x-ray an animal, we can quite clearly see the skeleton. And we fail to realise that articles have a skeleton too—and they’re called sub-heads. But unlike animals, the sub-head skeleton doesn’t show up from the very start. Instead you’ll find it shows up later. A […]

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Announcing! Client Attractors: How To Speed Up Your Sales

September 14, 2013

  You already know that 80% of a sales letter depends on your headline And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline. But what happens once your customer goes past the headline into the rest of the copy? Which are the elements that cause customers to feel […]

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How To Cope When Every Product/Service Launch Is Scary

September 10, 2013

Did you know what singer/songwriter Adele does before she goes on stage? She throws up simply because she’s so nervous. And she’s in good company too when it comes to be absolutely petrified. Pablo Casals, Arthur Rubinstein, and Luciano Pavarotti and many other performers have experienced bouts of stage fright. And don’t be too surprised if you […]

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Announcing! Why “Lazy Testimonials” Attract The Wrong Clients

September 7, 2013

  Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped […]

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The Best Way To Fail, Is To Stop

September 3, 2013

How do you fail at something? You simply stop. I’ve seen people who could be exceedingly good writers, artists etc. And yet they stop. Then they lose momentum. And they possibly never regain that pace and momentum again. The interesting part is that they don’t intend to stop forever They just stop for a day, […]

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Why “Testimonials” Play The Supporting Actor Instead of the Lead Roles

August 27, 2013

In every movie, there’s the lead role and the supporting actor The lead, as you’d expect, gets the chunkier parts to play in the movie. And the supporting actor, well, supports that lead role. This same scenario plays itself out when it comes to testimonials. With one minor difference: testimonials play both the lead role and the supporting […]

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Announcing: How To Stand Out From Your Competition

August 24, 2013

Have you ever wondered what it might feel like to not be me-too? What would it be like to stand out from the competition in a way that customers choose you over everyone else? And what if you were to raise your prices, and they still kept coming?That’s what uniqueness can do to your product or service. Yet […]

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How Slightly Exuberant Sub-Topics Get You In Trouble

August 20, 2013

Have you heard about a program called InDesign? Well, if you haven’t, it’s a program I use to create amazing-looking e-books. Then one day, someone asked me to show them how to create e-books similar to what I was doing. Could I, she asked, create a video-based product that would teach her the precise steps […]

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Announcing: The Brain Audit Kit-The Complete Brain Audit Workshop

August 10, 2013

If you’ve ever wondered what it must be like to attend The Brain Audit Workshop, wonder no more.   Because finally (yes, finally) here’s The Brain Audit Kit–a compilation of goodies that includes a complete workshop, ebook, epub (yes, you can read it on your smart devices) and a bit more.   If you’ve never […]

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When To Use “Experience-Based Testimonials” And When To Use “Objection-Based Testimonials”

August 6, 2013

Imagine you’re trying to open a tomato can. And you use a hammer. Excessive, right? Well, the same concept plays out with testimonials. Just because you have the grrrrrreatest testimonials in the world, doesn’t mean you hammer away at your audience. Knowing when to use the right testimonial not only creates greater impact when selling […]

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