The Blech System of Pattern Recognition

March 5, 2013

  Did you eat something today? Drank some sort of drink? Well, there’s a good chance you’ve been exposed to the multi-billion dollar flavour industry. Almost all the products we eat or drink have these flavours and companies spend massive amounts of money researching to make sure the get the right flavour for their product. [...]

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Why It’s Critical To Slow Down The First Week Of A Course

February 26, 2013

When do most people drop out from a course? The answer may surprise you. It’s not in the middle of the course, or at the end. Incredibly, it’s right at the start Right at the start of the course, is when you see (and feel) the most enthusiasm. Everyone’s been held back by those barriers [...]

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How To Avoid The Clash of Testimonials and Feedback

February 19, 2013

I like tequila. And I also like lime juice. When you mix the two together, with a bit of Cointreau, you get a yummy margarita. The results aren’t quite so good when you mix up your testimonial with critical appraisal. So what is the difference between a testimonial and a critical appraisal? As you probably [...]

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Announcing: Membership Site Strategy Book (Yes, you can buy it today at a special early bird rate)

February 16, 2013

I started writing this book around August 2009. Now it’s 2013. And it’s the story of 5000bc. A membership site that hasn’t lasted just one, or two years but will be around–and thriving for 10 whole years. Introducing “Be Kind, Be Helpful or Begone”- A book on how to create a thriving, helpful community online. [...]

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The Four Critical Zones Required to Speed Up Your Learning

February 12, 2013

Have you ever seen two pianists play the same music? It’s the very same score, the very same piano, but one seems to play it better than the other. Not just a little better, but a lot better. So what makes one person’s playing so different from the other? It’s inborn talent. That’s what most [...]

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Why Focusing on “One Concept” Helps Create Powerful InfoProducts

February 5, 2013

I don’t know if you’ve read a watercolour instruction book before. But no matter which book you read, the instructor will tell you one thing: You need to understand ‘values’. Without ‘values’ in your painting, you will never create a watercolour that is dramatic. And then you open the book, and guess what? One page. [...]

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The Magic of Vanishing Reports (And How It Increases Consumption on Membership Sites)

January 29, 2013

Around 1970 or so, a guy called Bill Gaines did something  pretty interesting. You see, Bill Gaines was the publisher of the famous comic known, weirdly, as ‘Mad Magazine.’ And he’d put in a whole bunch of gags and cartoons in the magazine itself. Then, several months later, he’d take that content and mix a [...]

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Reminder: $2500 Free Workshop: How To (Finally) Get On The List

January 26, 2013

This is a reminder in case you missed it last week. Last week we announced about the $2500 Brain Alchemy Masterclass Workshop we were giving away. And you were promised that you’d get a follow up email.Well, tah…dah…here’s the follow up email.   Find out the story and philosophy behind the free offer. (And the [...]

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How To Be A Critic

January 22, 2013

As you chomp into any dish, something happens in your brain. Your brain analyses the contents of the dish, compares it what it knows and then spits out a critique. So the dish could be too salty, too sweet—or, or, or,—it could be just right, or even better than you’ve ever tasted before. In a [...]

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$2500 Free Workshop: How To (Finally) Get On The List

January 19, 2013

Last week we announced about the $2500 Brain Alchemy Masterclass Workshop we were giving away. And you were promised that you’d get a follow up email. Well, tah…dah…here’s the follow up email. And the link to read more details and get on the list is at: http://www.psychotactics.com/free-goodies Have fun Warm regards from a warm sunny [...]

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Let’s Just Get To The Bottom Of This Hill, Mr.Frodo

January 15, 2013

Imagine thirty thousand menacing obstacles in your path to success. You’re dehydrated. Hungry as hell. And wobbling like a drunk on too much Guinness. Your eyes hurt, your head throbs and your will is all but broken. You’re not even sure you want to go on. You feel like Frodo. As in the character Frodo, [...]

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Free from Psychotactics: The $2500 Brain Alchemy Marketing Strategy Workshop

January 12, 2013

In the year 2007, I had a discussion with a client. It was about giving most of our courses away—yes, almost every Psychotactics Course—by the year 2020. Without charge. It sounds unusual: Why would someone just give valuable information away? You and I know that “normal” people don’t do this kind of stuff. No one [...]

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