Why Your Tagline Should Be A Superpower

Tagline SuperPower

Puny Parker. You’ve probably not run into that nickname before. And yet, you’re more than likely to know of Spidey—better known as Spiderman. But how did “Puny Parker” get his strength and agility? Yup it was a spider—a radioactive spider that bit him—and transferred that power in a matter of seconds. Taglines are like spiders […]

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Why Taglines Fail—Three Audit Points You Cannot Ignore!

Why Taglines Fail—Three Audit Points You Cannot Ignore!

There’s this prison right next to the city of San Francisco. It’s called Alcatraz. Only three prisoners have ever escaped from this grim place, surrounded as it is by rip tides and freezing cold waters. It was so difficult and dangerous to escape that prisoners didn’t even try to escape. Likewise, in the world of […]

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Why A Relaxed Brain Works Faster Than A Tired Brain

Why A Relaxed Brain Works Faster Than A Tired Brain

Most people work. Then they work some more. And they never take time off. There are two reasons why people don’t take time off 1) They wear it as a badge of valour. 2) They can’t see how they could possibly take time off. Let’s tackle the ‘badge of valour’ first Leonardo Da Vinci was […]

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