How To Quickly Get Customers To Consume Your Report (And Come Back For More)

Creating Reports

Ever watched a marathon on TV?

Yup, I thought so. It’s painful watching while all those folks make their way through the bay, over the bridge and finally to their destination. Instead it’s much easier to watch the 100 metre sprint. It starts, and they’re off. And then 9 second later, there’s a finish line in sight.

Your report needs to be like a sprint, not a marathon. And there’s a reason why.

When customers come to your website for the first time, it’s likely that you’ll entice them with a report

It’s also quite likely that they’ll sign up for that report, or read it online (depending on how you deliver the report). And while you can get fascinating reports of marathon-length, remember that this report is almost like a first impression.

>If you spend way too much time labouring over the details, the customer may never get to the end. And the goal of this report—among all other reports—is to get the customer to the end; to get the customer to consume it completely.

So ideally your report should be as long as an article

You’ll be surprised to know that a 800-1000 word article spreads out nicely across a PDF. Put in a few graphics, a few callouts, an introduction and you have a report that’s extremely consumable, and nicely presented too. The reason for this is that your report is just an hors d’ouevre, a starter as it were. You don’t want to deliver an entire meal, you just want to get the client hungry for more.

In our membership site at 5000bc, we may do a report on bonuses, for example

That report may be almost 40-50 pages long. That’s fine when the customer is familiar with your work and is more than keen to read your mini-book. When the customer first gets to the Psychotactics site, they get the Headline report—and that was originally an article, which was turned into a report. It’s short, to the point and that’s what you really want to give the customer the first time around.

This doesn’t mean that your report needs to be incomplete. It just needs to be short, and complete. Which of course takes us to the second point: the need for action.

So why does a report need to be action-oriented?

At Psychotactics, we have lots of concepts like consumption, target profile etc. Notice then how the report doesn’t take on any of these “esoteric” topics. Instead it stays with something easily understood (in this case, “headlines”). But what’s also important is that the headline report has three core steps. You start at Point A, bounce over to Point B and by Point C, you’re done.

Within three core points, the customer is able to figure out a change in the way they perceive, and will write headlines in the future. This is not some theory of the universe in a report. It’s a simple method of “here are three mistakes, here’s how you spot them and voilà, let’s fix them”. The moment the customer is able to go from Point A to C in about 5 minutes, she’s hooked. Now she wants more.

Most well-designed “reports” are built this way

For instance, if you go onto the Rosetta Stone site, you’re invited to do a small test. In a few minutes you realise you can speak and understand bits of a foreign language. What really gets your attention is the state change and how you go from beginner to “pro” in a few minutes. And the same applies to the report. Give them something they can use, and use right away.

Oh, this brings us to the third point: mistakes!

We covered this in the second section didn’t we? But here goes again. When you’re reading the Headline report, you get shown the wrong headline and then the right one. In effect, the report is training you to see the mistake.

This mistake form of learning is very important no matter whether you’re talking about headlines, baking cakes or selling homes. You need to empower the reader so that they can quickly spot the mistake, and then fix it themselves.

Often reports don’t do this empowerment stuff

They blah-blah on instead of simply empowering the customer. And no matter what your business, you’ll have three things that make you shake your head in frustration every single time. You see people making these mistakes and a little tweak could fix those mistakes.

So yes, put in the mistakes and let your customers recognise the mistakes. Then show them how to fix it. The moment they can fix it, they feel a greater sense of pride and achievement.

So when we look at the Rosetta Stone site, they get all the points right

1: The sample is a short length. No long-winded nonsense.

2: It’s very action oriented. You learn quickly from the words and pronunciation causing you to feel empowered.

3: It also shows you where you make a mistake. And how to fix it.

If you examine the Headlines Report, you’ll find (not surprisingly) that it gets all these points right as well.

rosettastone_report1

Notice how short it is? Just seven points that would take you a few minutes at best.

rosettastone_report2

It’s action oriented. You start getting things right almost immediately.

rosettastone_report3

You also have the ability to make mistakes. And that’s very powerful and often something that we tend to leave out. Mistakes are amazing motivators once we know how to spot and then fix them.

But do you have to write a short report? Won’t a long one impress?

Yes a long one will impress, but remember that the goal is consumption. It’s easier for a new customer to take a smaller bite and then keep them coming back for more than a situation where they fully intend to complete reading your report, but don’t. The consumption factor is important, because the moment you consume and like what you’ve consumed, you feel the need for more. So ideally keep your report article-length (about 800-1000 words), keep it action-oriented and show the client a few mistakes and help them fix it all by themselves.

Marathons are as powerful as the 100 metre sprint

But there’s a time for a marathon and a time for the sprint.

With the report, use the sprint.


Next Step: Links you should visit

1) 7 vivid and clear steps that anyone can use to make their own marketing more compelling

2)  How To Speed Up Article Writing With Simple Outlines


Top Selling Products Under $50

Testimonial Secrets: Powerful Techniques to Get Better Clients-And Sales
Story Telling Series: How to suck your audience right in, in a matter of seconds

Sales Pages: How To Write Benefits and Bullets That Speed Up Sales
Article Writing: How To Speed Up Article Writing With Simple Outlines

Visual Basics: How Visuals Help Increase Sales Conversion On Your Website
Design Clarity: How to put sanity into your design with some really simple tweaks
Chaos Planning: How ‘Irregular’ Folks Get Things Done

New! Critical Website Components: How to write compelling content for your key web pages
Free! Excerpt of The Brain Audit: Why Clients Buy And Why They Don’t 



Black Belt Presentation Series: How to completely control the room-without turning anyone off?

Online Membership Website: How To Build A Powerful, Community-Driven Membership Website


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Four Ways To Guarantee The Attention of Strategic Alliances

attention strategic alliances

It must have been the year 2000.

I was just starting out in marketing and this well-known speaker/author, Brian Tracy was visiting Auckland. There I was, just one face in about 300 at that event. But I had an advantage. I’d bought a ton of Brian’s stuff–his CDs, cassettes (yes, cassettes) and books. And there I was with a stack of them, asking him to autograph the lot. Do you think he paid attention?

Of course he did.

I was just a rookie, but did that matter? No, it didn’t and it still doesn’t. If you want to get the attention of a strategic alliance, there are many ways to work your way through the crowds. But about the four best ways to guarantee the attention of a strategic alliance are these:

1) Buy product

2) Comments

3) Meet at an event

4) Promote to your audience

1) Let’s start with “buying a product”…

Nothing will get the attention of a strategic alliance faster and more effectively than if you buy their product. If you haven’t bought their product, you’re effectively an outsider. You don’t know who they are, what they stand for and are just seeking to get their attention. But the moment you’ve got their product, you’ve got a toe in the door—and especially if it’s a decent amount of product. The moment you start your correspondence with that person, you’ve got their attention.

Talking about a person’s product is like talking about their “baby”

You can’t quite say enough. They want to hear from you and are grateful that you’re paying attention. And it’s not just attention, but that you’ve spent your hard-earned dollars on their product. Compare this with some crazy email that shows up in your box where the person hasn’t really bought anything from you, and is spouting a whole lot of theories. In almost every situation, that email will be deleted in seconds.

So yeah, buy into some product—then get in touch.  But as you’d guess, product isn’t the only way to make contacts. Comments help too.

2) How comments work

In the pre-Internet world, to get in touch with just about anyone was reasonably hard. Not so, any more. Almost everyone is connected and they have some sort of blog or newsletter—if not a forum. If you want to get the attention of the strategic alliance, get on that conversation and leave comments. You may think that no one pays attention, but they do.

Even if you’re leaving comments on Facebook, they pay attention. At first, you’re just someone in a sea of people, but if you stick to the commenting, you get their attention.

And yet, the whole blog phenomenon is on the verge of dying. Back in the age of 2005-2013, blogs still had a ton of comments. Not so, any more. And it’s not uncommon to see blogs actually shutting off the comments, simply because the conversation is so very sparse. This leaves you with other media.

Remember that you can indeed comment through email

You read someone’s newsletter and you don’t have to go their blog. You can comment right back on email. Or you can find out where they hang out. Is it on Twitter? Is it on Instagram? Or Facebook? Maybe some other place. Maybe they head to the local community centre.

If you’re keen, you’ll do your share of stalking. And if you comment, and comment, and comment, you’ll get their attention. Of course you can’t be a pest. This isn’t about taking away their spotlight, but actually adding to it.

Comments can be of a varying nature

Some can be agreeable—even praise. Praise is always nice. But don’t just stick to praise. Comments that are challenging, work as well. Put in a bit of thought in your comment and you’ll find that people aren’t always looking for praise.

And there are comments that completely flog the status quo. In such a situation you’re actually getting the attention by saying the material is flawed. And this too, weird as it may seem, will get their attention as long as you have a solid argument to back up your train of thought.

The key to comments is that they can’t be one here and one there. You have to be consistent, just like paparazzi. Show up, and comment. Sooner or later—sooner, actually—you’ll get noticed. And this takes us to the third technique: live events.

3) So how do live events help?

There are two types of live events. One is a seminar sort of live event. In such a scenario, you get speaker after speaker all off on different tangents. And then you get a workshop, where you learn one skill and learn it well. So why would you go to a seminar to hear two dozen speakers when most of the time you can listen to the same thing at home?

The answer is: networking.

At events, you often get the chance to meet with others

These could be fellow-participants, but also the speakers themselves. You may think that speakers are not within your reach, but they really are. Again it helps to have read their material or bought their product at some point. That puts you in a direct line to the speaker.

Remember the Brian Tracy scenario? I didn’t know Brian at all. So what introduced me to Brian? I had his products in my hand, and he sure recognised those products. Even if it’s an ebook or a report—print it out and get the speaker to sign it. It’s your doorway to a whole new world, where you can reach speakers who you’d never be able to reach before.

Networking is one of the biggest reasons why people go to seminars. And granted, you have to be a bit bold to approach a speaker. But do it. Use the product you have in your hand and step up and get the speaker to sign the product.

Then get into a natural conversation, or just comment on their speech, their product or anything else. Now you’ve created a link and it’s just a matter of asking if you can keep in touch. Usually the speaker will give you a card or some contact details. When you get back, yup, get in touch. And this slides us to the fourth method.

4) Offer to promote their product/service to your audience

It doesn’t matter how big or small you are, the moment you offer to promote someone else’s product or service to your audience, they’re interested. You can do this in many ways. I tend to do interviews, because we don’t tend to do any joint ventures. But you can do a joint venture or just promote the product/service to your audience.

But there’s a mistake that a lot of folks make at this stage

They promote just about anything. You have to be careful about promoting anything at all. You may think you can’t check everyone’s work, but let’s face it: Would you heartily recommend a movie you haven’t watched? Would you go on and on promoting a restaurant you’ve never ever visited? Would you refer a business to a friend, when you’ve never actually dealt with that business?

So if you’re going to offer to promote someone else’s products, you jolly well make the time to read their information. I do. I will read the entire book, go through the entire course if I have to. There’s no way on earth I’m going to recommend something if I’m not 100% sure of it myself. And you should do the same. Due diligence is hard work, but it helps, because the honesty comes out both in the transaction with your clients and with your strategic alliance.

But are there other ways to get the attention of strategic alliances?

Yes, there would be. You can send them a cake every day until they beg you to stop. But hey, you don’t want to go crazy. Use any or all of these four methods: buying product, meeting at an event, commenting or promoting to your audience, and you’ll have your hands full.

Getting the attention of alliances is not difficult.

But you have to start today.


Next Step: Links you should visit

1) 7 vivid and clear steps that anyone can use to make their own marketing more compelling

2)  How To Speed Up Article Writing With Simple Outlines


Top Selling Products Under $50

Testimonial Secrets: Powerful Techniques to Get Better Clients-And Sales
Story Telling Series: How to suck your audience right in, in a matter of seconds

Sales Pages: How To Write Benefits and Bullets That Speed Up Sales
Article Writing: How To Speed Up Article Writing With Simple Outlines

Visual Basics: How Visuals Help Increase Sales Conversion On Your Website
Design Clarity: How to put sanity into your design with some really simple tweaks
Chaos Planning: How ‘Irregular’ Folks Get Things Done

New! Critical Website Components: How to write compelling content for your key web pages
Free! Excerpt of The Brain Audit: Why Clients Buy And Why They Don’t 



Black Belt Presentation Series: How to completely control the room-without turning anyone off?

Online Membership Website: How To Build A Powerful, Community-Driven Membership Website


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Why A Different Name Can Increase Your Product Price By 1000%

Increase Product Price

Is a sum of $229 expensive?

It really depends, doesn’t it?

What’s the $229 for?

Is it for a book?

A half day event?

A workshop?

An online workshop?

A course?

A set of 8 DVDs?

What always matters isn’t the content itself, but the packaging

So, for instance, let’s say you took a book and positioned it at $229, you’re actually getting your audience to compare your book to all the books out there. In such a case, a book may well be $16, and some books may be $37 or $100, but the moment you go into the $200+ zone, you’re asking your clients to make a big leap of faith. You’re asking them to pay 1000% more than any book out there. Doesn’t make sense, does it? It makes perfect sense (we’ll get to it shortly), but let’s do nothing but change the packaging.

So now the book is a self-study course

What’s in a self-study course? Why it may consist of the same elements outlined in the book. Now instead of one book you have several segments of the book separated into sections. You may throw in some video and some kind of Facebook group as well.

There may even be some additional interviews or bonus. But can you add more in a course than you can in a book? No you can’t. A book is likely to have almost identical information, and the only thing that’s changed is the name you gave your product.

Let’s do it again, shall we? Let’s change it into a live offline seminar

Is a live seminar more valuable than a course or book? You bet it is, and a $229 live seminar (even a half-day seminar) could be considered a bargain. Yet, is it likely that you’re going to get different content?

Nope, nope and nope.

The content is likely to be the same because as the speaker gets on the stage, it’s more than likely they’re going to give you the very same slides that could easily fit into the self-study course. Yes, there may be some advantages to a live seminar, like networking or actually leaving your computer behind, but is the content any different?

Not really and here’s the proof

In 2009, I made a presentation at an event in the US. Those who’d attended that event paid $2000 to be there. Yes, I was one among 9 other speakers. So you could safely say that per head, I represented $200 of the workshop. So would you pay $200 to watch that presentation?

200 people did on that given day. And we know they liked our presentation, because on that day we sold more product than most of the other speakers. The question is: would you now pay $200 for that information if it were on YouTube?

Well, it is. And you know what that means, right? It’s free. So the very same information that cost an attendee $200 is now complimentary. What’s changed? Just the packaging, not the content.

But surely not all media is the same

No it’s not. For instance, I bought a ton of books on watercolours. I borrowed the second ton from the library. I’ve bought videos by the dozen on the subject, but I learned more in one workshop in Spain, than I learned from all those books.

Why? I can’t say for sure. Maybe I was ready. Maybe the teacher had a better method that I could learn from. In fact, one of the books I read were from that very teacher, but being there and being part of the experience made a huge difference to my skill set. So all media is not the same.

All the same, packaging counts…

You can take a book and make it a course, and sell it comfortably at 400% higher.

You can take a course, and make it an interactive group-based course and sell it at 10000% higher than an Amazon-priced book.

You can take a course online, put it offline and charge a lot more.

The content may, or may not change, but the price sure does.

Does this mean we’re getting ripped off?

No, not at all. A product must, for the most part, meet the expectation of the client. When we go to Amazon, we expect a book to be priced at a certain level. If it’s priced too low, you reject that deal.

And here’s proof: how would you like to go to a 7-day offline copywriting course for $229? Sound bizarre, doesn’t it? And it is. You are already finding fault with the course, even though you have not a clue what it’s all about, who’s conducting it or even why it’s so cheap? A price must, for the most part, sit at the same level as your expectations.

So why price a book at $229 if you’re going to meet with resistance?

Good question. It’s what Starbucks did with their coffee. When Starbucks entered the US market in a big way, the rest of the US was dishing out endless “coffee” for $1 or so. Then Starbucks brought in their fancy $4 lattes. That changed the perception of the buyer in the market. Eventually, every coffee rose to meet the Starbucks level.

Today, your perception of good coffee is not $1, but $4. Anyone offering you coffee for $1 would instantly be met with your disdain, or at least suspicion. Pricing a book at $229 sorts out the buyers who are willing to trust your “coffee” over the swill that’s out there in the market. They’re segregating themselves from the rest with their decision, and you’re in turn getting customers who are more likely to consume and apply your product.

Pricing is very dependent on packaging

For the most part, you don’t want to rock the boat. If you go too low, your work is disregarded and ignored. If you go too high it’s also met with a ton of resistance. And so naming your products in a way that befits the price is critical.

Is a sum of $229 expensive?

It really depends, doesn’t it?


Next Step: Links you should visit

1)  7 clear steps to make your own marketing more compelling

2)  How To Speed Up Article Writing With Simple Outlines


Top Selling Products Under $50

Testimonial Secrets: Powerful Techniques to Get Better Clients-And Sales
Story Telling Series: How to suck your audience right in, in a matter of seconds

Sales Pages: How To Write Benefits and Bullets That Speed Up Sales
Article Writing: How To Speed Up Article Writing With Simple Outlines

Visual Basics: How Visuals Help Increase Sales Conversion On Your Website
Design Clarity: How to put sanity into your design with some really simple tweaks
Chaos Planning: How ‘Irregular’ Folks Get Things Done

New! Critical Website Components: How to write compelling content for your key web pages
Free! Excerpt of The Brain Audit: Why Clients Buy And Why They Don’t 



Black Belt Presentation Series: How to completely control the room-without turning anyone off?

Online Membership Website: How To Build A Powerful, Community-Driven Membership Website


Next Step: To get more Psychological Tactics
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Why Webinars Are Not Enough (The Power Of A Live Workshop)

Live Workshop vs Webinars

A live workshop has four walls.

That may not seem impressive to most of us, but it makes a world of a difference both for you and your client.

For a client to get to those four walls, she has to shower, dress and travel some distance (often large distances) to be present. She also had to put her life, and if she’s smart, her work on hold to be part of an event.

This means you have the focus and attention of the client like never before. At least while your clients are seated at the live workshop, they’re listening to a lot of what you say, and doing a lot of what you tell them to do.

I’ve read at least a hundred books on watercolors

Yet my watercolor work barely nudged ahead, despite practicing every single day. Then, I went to Spain in September 2012. I was there for a week. In that week, we did about 10 different paintings in watercolor. To say that I was out of my depth, is an understatement. I had never used an easel before; never drawn at a 45° angle; didn’t like landscapes that much — the list goes on and on.

But in that one week, my work jumped several notches. And this is because I was a lot more focused, saw and experienced things that I could not have experienced while sitting with my dozens of watercolor books. To give you an example, just the way the instructor used the palette made an immense difference to me.

The fact that I could not escape from the room also helped.

In most situations, I will get easily distracted

After about 15-20 minutes or so, I will start fidgeting with my iPad or phone even if I’m watching something online. But in a workshop situation there is other stimulus and activities that helps me focus a lot more. I also don’t have access to my iPad, phone or other distractions.

And to me, that is the critical difference between a workshop and a webinar

From a presenter’s point of view, you have far more of the attention of the audience than you could ever hope to have with the webinar. From the audience’s point of view, they have a lot more focus as well. They see things that they could not have seen in a webinar.

They experience energy and get a feel for the material and the person presenting it, in a way they is almost impossible through an online experience.

Yes, a webinar is very handy for a client

Sometimes it’s easier just to jump on a webinar, learn something and not have to take a plane, stay in a hotel, and spend all that money and time. And for some folks, having to deal with people all day is extremely tiring. How much easier it would be to just sit at your computer with a cup of coffee and watch a webinar instead.

And that is what I believed as well

I believed that online learning was so efficient that if the presenter really knew what he or she was doing (not always the case), then you get a pretty solid experience of the material. But I don’t believe this to be true any more.

I say this even though I still believe that online training has a lot of advantages. I believe that for both the business owner and the client, a live workshop should be part of the mix.

As a presenter/business owner, it would be very prudent of you to have both

Despite the enormous expenditure in terms of time and money — not to speak of energy, we continue to have workshops at least once every two years. To host our live workshop takes about a month of travel, a month of planning and at least a month of recovery time. That’s three whole months in a year.

In that same amount of time, I could host 2 to 3 online webinars, maybe even do a couple of courses and generate revenues far exceeding what I would earn in a workshop.

Even so, the workshop experience is what draws loyal clients to us on a consistent basis

A client who has done a live workshop with us ends up buying far more product and doing as many as 3 to 4 courses (remember our courses are not cheap).

This is because they get to know us at a granular level rather than through some online delivery system. This increases the trust many times over. In comparison, someone who has just read our material or done an online course, is still likely to buy quite a lot of product/and do an online course. But they pale in comparison to the people who have met us in the flesh.

And this is why I always suggest that you do live workshops

For Psychotactics, the workshop is probably the most expensive way for us to generate our income. It is also the tiniest revenue generator (often less than 2-5% of our income), and as I suggested earlier, sucks up a ton of time. Even so, we will continue to do the workshops because it is advantageous for us as business owners.

We will also continue to do a lot of online courses—and you have to treat them as a mix. You don’t want to get rid of the online experience or the offline experience. They both serve completely different purposes.

The offline experience is the harder road to take

This is the road that most of us do not want to take.

Take the road less – trodden and you will see for yourself that the results far exceed your expectations. Those four walls may not seem like much to you and me.

But they make a difference — an enormous difference.


Next Step: Links you should visit

1) Are you interested in taking your online business to the next level? Then you must have a look at 5000bc.

2)  Do you feel like banging your head against the wall when writing content for the important pages on your website?
Introducing: How to write compelling content for your key web pages. 


Top Selling Products Under $50

Testimonial Secrets: Powerful Techniques to Get Better Clients-And Sales
Story Telling Series: How to suck your audience right in, in a matter of seconds

Sales Pages: How To Write Benefits and Bullets That Speed Up Sales
Article Writing: How To Speed Up Article Writing With Simple Outlines

Visual Basics: How Visuals Help Increase Sales Conversion On Your Website
Design Clarity: How to put sanity into your design with some really simple tweaks
Chaos Planning: How ‘Irregular’ Folks Get Things Done

New! Critical Website Components: How to write compelling content for your key web pages
Free! Excerpt of The Brain Audit: Why Clients Buy And Why They Don’t 



Black Belt Presentation Series: How to completely control the room-without turning anyone off?

Online Membership Website: How To Build A Powerful, Community-Driven Membership Website


Next Step: To get more Psychological Tactics
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What’s On Your Stop Doing List?

Stop Doing List

One of the things that most people tend to do at this time of the year, is create a list for what they will do in the New Year. My wife Renuka and I do something similar in November or December. We plan the entire year as well. But we do it slightly differently.

We start with a stop doing list

This doesn’t have to be a business list, it can be a personal list as well. For instance, there is a tendency to wake up and check email or Facebook. This is because we now have iPads and iPhones right next to our bed. It’s quite easy to switch it on and get connected. But Renuka read about how it was important to “wake up slowly”. Switching on an electronic device and getting connected right away is probably the worst way to wake up.

This has caused me to switch off all the devices before I go to bed. This means I physically turn them off, so I have to physically turn them on. It’s like getting on a flight and turning your phone off, and it takes a bit of time before it switches on. That time delay is enough for me to think about whether I really need it on or off. And usually the answer is I don’t need it on at the moment I wake up.

This is the power of a stop doing list

Instead of listing all the things that you have to do, you list the things that you have to stop doing. It’s incredibly important thing to do for your own sanity.

Another component of the stop doing list, is to stop working endlessly. One of the main factors of our planning is to work out our vacations.

You may think that you don’t have the luxury to take a vacation, but you often don’t have to take a long vacation.

The body and mind needs a break after about three months work. If you take even a couple of days off, it refreshes both the body and the mind as if you’ve been away for a week. So the first thing that we do is organise the mini breaks. These are little breaks after a month and a half. Then we organise the big breaks.

The big breaks are where we take a month long vacation somewhere in the world. However, the mini breaks are more important than the long breaks. The mini breaks are just after a month and a half, and they help us relax considerably.

For a mini break there are certain components that are important

1 – You must leave your home. You cannot have any kind of break sitting at home, no matter how hard you try.

2 – Switch off your phone and your computer. You are not that important. Set a message saying that you will be unavailable for two days.

3 – You may not be able to take a break every month and a half, but it should be a goal to do this at least every three months or so. In a world that is going crazier by the minute, you need to slow down and let your brain and body come down to a natural rhythm. And the way to get started, is to have a stop doing list.

Your stop doing list doesn’t have to be complicated.

1 – Write down the things you are going to stop doing

2 – Plan your breaks in advance — yes at the start of the year. Then keep to it.

People often smile when I say that I’m taking a break

But my philosophy is simple. I have a choice: I can spend a few days sick in bed, or a few days at the beach/countryside.

I choose the latter.


Next Step: Links you should visit

1) Are you interested in taking your online business to the next level? Then you must have a look at 5000bc.

2)  Do you feel like banging your head against the wall when writing content for the important pages on your website?
Introducing: How to write compelling content for your key web pages. 


Top Selling Products Under $50

Testimonial Secrets: Powerful Techniques to Get Better Clients-And Sales
Story Telling Series: How to suck your audience right in, in a matter of seconds

Sales Pages: How To Write Benefits and Bullets That Speed Up Sales
Article Writing: How To Speed Up Article Writing With Simple Outlines

Visual Basics: How Visuals Help Increase Sales Conversion On Your Website
Design Clarity: How to put sanity into your design with some really simple tweaks
Chaos Planning: How ‘Irregular’ Folks Get Things Done

New! Critical Website Components: How to write compelling content for your key web pages
Free! Excerpt of The Brain Audit: Why Clients Buy And Why They Don’t 



Black Belt Presentation Series: How to completely control the room-without turning anyone off?

Online Membership Website: How To Build A Powerful, Community-Driven Membership Website


Next Step: To get more Psychological Tactics
Subscribe: :
Get Updates via RSS | Get Updates via Email

 


Pre-Sell Free Bonus: Why Sales Pages Aren’t The Answer To Selling

The worst way to sell a product is to just create a sales page.

Really? Yes, really.

Most marketers will tell you that all you really need is a sales
page. And they’ll also tell you that you need some amazing
copywriting. And while all that is technically true, what they’ll
fail to tell you is that no one can find the sales page in the
first place.

What matters in a product or service launch is pre-sell

And not the creepy, slimy intense selling that you see from all
those so-called Internet gurus. That’s probably the kind of method
that creeps you out the most.

Interestingly, it’s also the kind of method that we feel most
helpless with, and feel compelled to buy. Then we realise we could
never be creepy and slimy and so we’re confused what to do next, if
we do anything at all.

Pre-sell doesn’t need to be slimy.

Nor creepy for that matter.
You don’t have to hide prices.
You don’t have to have millions of affiliates. Or any joint
ventures.
You don’t have to promise your clients that they can work in their
underwear.

Pre-sell, when done right, enables you to feel content with what
you’re doing

To feel calm, relaxed and proactive. And yet, it brings awesome
results. How awesome? I’d say it works even better than those creepy
guru-methods.

Presenting the Free Pre-Sell Goodies

Goodie 1:  46 Pages of the Pre-Sell Course
Most excerpts are measly at about 8-9 pages. This one is generous,
covering whole chapters in precise detail. And no matter what your
business, you’re likely to find that pre-sell (this system of
pre-sell) works for you.

Goodie 2: Audio and Transcript on Pre-Sell
Listen to this audio on how to quickly and effectively engineer
your pre-sell.

Yes, it’s free. Yes, it’s packed (not overpacked)
with great information.

Just head to this page below and fill in the short form to get your
download details.
http://www.psychotactics.com/products/pre-sell-goodies/

 

Warm regards,
s-


P.S. Here’s what Alan Philips has to say

Sean I’m learning lots from your “The Art of Pre-Sell” ebook/course
and I’m only a third of the way through. I REALLY didn’t expect it
to be so informative with such workable ways for me to improve my
exposure of my new book I’m almost ready to start marketing.

The way you use announcements, snippets and samples to communicate
with people is such a great idea, I wish I’d thought of it.

I really can’t put my finger on my favourite section of your Art of
Pre-Sell because there are so many sections of content I really
connect with.

Anyway Sean, I could go on about your product – BUT – I think its
better I say that please include me in any further products like
your Art of Pre-Sell as I will buy from you again.


 

 


Why We Struggle To Write Articles: The Myth Of Unique Content

Struggle Writing Articles

Have you heard the song “New York, New York”?

It’s a song made popular by Elvis Presley, right?

Of course not. You probably heard the Frank Sinatra version of it. But what if Elvis sang the same song? Or maybe Lady Gaga? Would the audience avoid listening to the song, just because it has the very same lyrics?

That’s not the case at all. In fact, every hit (or even some obscure songs) are covered by other artists and are extremely well-received. In effect there’s nothing unique about the lyrics at all, just the way it’s presented.

Which gets interesting when you’re writing an article about dog food

As you scroll through seventeen million seven hundred and twenty one articles on dog food, you may not feel inspired to put one more article into the mix. And you’d be wrong. Because when you write an article, it’s a lot like an artist singing a song. What matters isn’t the content, but how that content is presented.

This, of course, doesn’t give you the license to copy everything in sight

But it should give you the confidence that your audience is keen to listen to your own voice. The way you string your words, your own quirky sense (or lack of) humour. All these little things that make the article different, is what the audience is desperate to hear.

In many cases, you’ll be writing about something that’s not so very unique. In other cases, your content may well be unique. And there will be times when you feel your work is unique, only to find that it’s been covered before.

And yet, there it is

No cartoonist sets out to copy another cartoonist when doing a political cartoon. An article can get buried somewhere in a newspaper, but a cartoon—and especially a political cartoon stands out like crazy. And so you strive to be very original.

And yet, there it is

Your idea has been replicated by someone else. That cartoonist didn’t set out to copy you and you didn’t set out to copy the other, but you still ended up with something remarkably similar. But what’s interesting is that both your audiences loved your work. And even if the work happened to be printed side by side in the very same newspaper, they would still love it.

In fact the song “New York, New York” (correctly known as “Theme from New York, New York” has been covered by dozens of artists, including Sammy Davis Junior, José_José, Lee Towers, Jeff Bridges, Queen, The Three Tenors, Beyoncé, Michael Bublé—and even by Alex the Lion in the cartoon feature film “Madagascar”.

You’re getting the point, aren’t you?

It’s not what you say, it’s how you say it that counts.

Now go and write that article, because you do have something to say. And your audience wants to hear it.


Next Step: Links you should visit

1) Are you interested in taking your online business to the next level? Then you must have a look at 5000bc.

2)  Do you feel like banging your head against the wall when writing content for the important pages on your website?
Introducing: How to write compelling content for your key web pages. 


Top Selling Products Under $50

Testimonial Secrets: Powerful Techniques to Get Better Clients-And Sales
Story Telling Series: How to suck your audience right in, in a matter of seconds

Sales Pages: How To Write Benefits and Bullets That Speed Up Sales
Article Writing: How To Speed Up Article Writing With Simple Outlines

Visual Basics: How Visuals Help Increase Sales Conversion On Your Website
Design Clarity: How to put sanity into your design with some really simple tweaks
Chaos Planning: How ‘Irregular’ Folks Get Things Done

New! Critical Website Components: How to write compelling content for your key web pages
Free! Excerpt of The Brain Audit: Why Clients Buy And Why They Don’t 



Black Belt Presentation Series: How to completely control the room-without turning anyone off?

Online Membership Website: How To Build A Powerful, Community-Driven Membership Website


Next Step: To get more Psychological Tactics
Subscribe: :
Get Updates via RSS | Get Updates via Email

 


Why I Blah-Blah Less At Workshops (And Presentations)

Workshop Recharge Time

I was a big fan of blah-blah.

A fan of a squillion slides.

What I wasn’t, was a big fan of the workshop break times.

My wife, Renuka, ensured that I became one. smiley

At first, I’d give breaks, but they often weren’t breaks

I’d see the world through my eyes: that is, folks wanting to learn, talk, discuss etc. The reality is different for many reasons.
Reason 1: Information is tiring.

Reason 2: Sitting down is tiring (and boring).

Reason 3: Introverts need “clear recharge time”.

Reason 1: Information is tiring

When I conducted The Brain Audit workshop, be aware that everyone in the room, had read The Brain Audit at least thrice. Many had implemented it many times over. It didn’t matter. When we take a concept like The Brain Audit to another level, the brain still goes into overdrive. It still heats up like crazy, because not only is it trying to work out the “new” concept, but it’s also trying to work out the practical applications of what’s being taught.

The attendee (even the one familiar with the work) is mentally working out what they got right, where they went wrong etc. And this is for someone who’s familiar with The Brain Audit and at The Brain Audit workshop.

Now imagine a person who’s never read the book, never tried to implement the concepts before. This person’s brain circuits are on fire (and not in a good way). Until a certain point, the person will be completely with you. Then you’ll hit something slightly “difficult” and their brain will hit a pause button.

It will be stuck at that point trying to resolve the issue, while you move ahead with newer and possibly “more difficult concepts”. This completely frazzles the brain, and if you look at attendees at the end of a day, their eyes are glazed, their faces are flushed. This is because they haven’t had enough learn/process/talk time. The more the person is a “newbie”, the more time they need to process/talk through the concepts and at least get a slight hold on it.

Of course, there’s an even better reason for breaks. It’s called “sitting down”.

Reason 2: Sitting down is tiring and boring

It is. Try it for yourself. Sit down for just 20 minutes in a chair without anything happening, and you’ll get super-restless. Even if you’re trying to meditate, a million thoughts cross your mind. There’s no magic trick here. The less you get your audience to sit down, the better off they’ll be. Numb bums=numb brains.

But there’s also the issue about introverts…

Reason 3: Introverts are from a different planet

I don’t keep to myself much (except when I’m reading or painting). I will wake up at a conference, do my presentation rehearsal a million times and then head down for breakfast hoping to find someone to meet. I will find someone in the breaks. I will want to go to dinner and stay out until 2am. That’s what charges me up.

If you’re reading this, you’re probably an introvert (most Psychotactics clients are). And that means I’ve had to learn how to give them “recharge time”. No assignments between breaks, no chatting, just clear down time where they can go to their hotel room and look at a wall, if they need to do so.

Our workshops are fun, they’re very relaxed, there’s a huge safe zone in place, but this one thing was a gap: my understanding of recharge time. Factor in recharge time right through the day. It’s important.

But surely people come to workshops to make use of every possible minute

Yes they do. But remember school? Even those of us who loved school looked forward to the breaks. The breaks were exciting because they gave us release.

The school kid in us hasn’t changed that much. As adults we look forward to our coffee breaks, our vacation, our downtime. As much as an attendee will tell you that they’re there to learn, learn, learn, you’ll soon figure out that the best learning happens when everyone gets a break.

There will be some “grumblers” of course and the way to head off the grumbling at the pass, is to make the concept of breaks a big deal right at the start. Tell them why and how you’re going to do it, and you’ll get rid of the objection before it rears its head.

I never did give many breaks

Now I do.

And if I don’t, there’s Renuka at the back of the room, making hand signals.

The blah stops.

Silence fills the room at first.

Then there’s a silent cheer, laughing, giggling and talking as the audience takes time to enjoy their break!


Next Step: Links you should visit

1) Are you interested in taking your online business to the next level? Then you must have a look at 5000bc.

2)  Do you feel like banging your head against the wall when writing content for the important pages on your website?
Introducing: How to write compelling content for your key web pages. 


Top Selling Products Under $50

Testimonial Secrets: Powerful Techniques to Get Better Clients-And Sales
Story Telling Series: How to suck your audience right in, in a matter of seconds

Sales Pages: How To Write Benefits and Bullets That Speed Up Sales
Article Writing: How To Speed Up Article Writing With Simple Outlines

Visual Basics: How Visuals Help Increase Sales Conversion On Your Website
Design Clarity: How to put sanity into your design with some really simple tweaks
Chaos Planning: How ‘Irregular’ Folks Get Things Done

New! Critical Website Components: How to write compelling content for your key web pages
Free! Excerpt of The Brain Audit: Why Clients Buy And Why They Don’t 



Black Belt Presentation Series: How to completely control the room-without turning anyone off?

Online Membership Website: How To Build A Powerful, Community-Driven Membership Website


Next Step: To get more Psychological Tactics
Subscribe: :
Get Updates via RSS | Get Updates via Email

 


Free! A Massive 46-Page Excerpt of the Pre-sell Course

 

In a small-business owner’s life, there’s a fence.

And one side of the fence is about hype, heavy-handedness, push and
shove. The other side is about low-key, low-pressure and
low-stress.

And even with this low-key method, you’re able to sell your product
or service
But what’s important isn’t just that you can can sell, but that you
outdo the methods used by high-stress and hype. That you can
completely do away with the pushing and jostling to get the
customer’s attention.

Presenting: 46 Pages of the Pre-Sell Course

Most excerpts are measly at about 8-9 pages. This one is generous,
covering whole chapters in precise detail. And no matter what your
business, you’re likely to find that pre-sell (this system of
pre-sell) works for you.

In fact, it’s more than likely that you’ll find this is the system
that you’ve been waiting for, for a long time.

It’s got three core elements of Psychotactics products:
1) It’s systematic. No leaving gaps that you’re expected to work
out.
2) It’s scalable. It works even if you have a client list of
three–or thirty million.
3) It doesn’t tie you down to “one fits all approach”: There are
lots of options, each broken down into multiple approaches,
depending on your preferences, business, project or time frame.

What you’ll expect to learn–even within these 46 pages:

1) Why you’re shortchanging the customer (and yourself) by not
having an appropriate time-frame.
2) How to keep 95% of the entire sales process extremely low-key
(and not be salesy 100% of the time).
3) The critical importance of announcements, snippets and samples.
4) Do samples work? Yes, they do, but the facts will astound you!
5) How you can start up a sales campaign (and sustain it) even
without a product or service in place.
6) Why even the biggest movie studios, software companies etc.
follow a similar system — and why it’s even more important when
you have fewer resources and a tiny budget.

Ok, time to read:
Just head to this page below and fill in the short form to get your
download details.
http://www.psychotactics.com/products/pre-sell-goodies/

Warm regards from a seemingly unending Kiwi summer,
s-
P.S. Coming Next week: A teleclass on pre-sell as well. And it
will cover a whole lot more–in audio of course. There are goodies
coming all along the way, so get them now while they’re still fresh
from the oven!


Why Cannibalising Your Info-Products Is A Sound Business Strategy

Info Products Strategy Cannibalise

Remember Photoshop Version 3.0?

I sure do. I started drawing cartoons way back in the year 1995. And then along came Version 4, Version 5, Version 6, Version—well, you get the picture, don’t you? Soon enough I was buying every single version that came along and today, decades later, I’m still a Photoshop user.

But what’s Photoshop got to do with your information-products anyway?

Think about it for a second…

When you’re buying software, would you prefer Version 1 or the current, shiniest version? Well, the same applies to information-products. When you have versions of your info-products, you effectively cannibalise the earlier version of the same product. In effect, you destroy the earlier version, so that the new version can live.

So why bother with a new version?

Because if you’re anything like me, and you liked Version 1, you’ll soon want Version 2, Version 3 etc. Every Version can be sold with additional or better-presented information. And invariably the customer is keen to buy into that new version.

By burying your old version, you’ve improved your product (something we all should do) and created a whole new source of income with the new version.

So let’s say you have a dance course on DVD

And let’s say you just put it together in a hurry, forgetting to give it a Version name. But now, hey, you’ve realised, hmm, this cannibalisation thing is a good idea. So you get better video lighting, better video cameras, more precise information and you’ve got a Version 2 of the course. Suddenly, your jaded course has got a new lease of life.

The moment your audience hears of something new, they want it right away. And this includes your existing clients (those who bought the original version) as well as those who haven’t bought anything at all.

Of course you have to treat the existing folk with a ton of respect

And Photoshop (and other software companies) give us direction here as well. They give their existing clients an upgrade price, maybe even a few extra goodies. And you know what follows next, right?

Yes, yes it does. In fact, if you’ve noticed, we do this a fair bit at Psychotactics as well. If you notice, for instance, The Brain Audit is Version 3.2. That means Version 1 existed. And so did Version 2. And a Version 3 (for a very short while). At every stage, clients bought into the versions. And every new version was good enough reason to blow our trumpets and re-launch the new and improved product.

Being new is nice, but improved is better

You probably know this already, but you can’t just slap a new version on your product and bring out. You’ve got to put in new elements. But while new is very important, improved is even better. For instance, we’ve been holding the Article Writing Course since 2006. In all these years, we’ve learned a lot.

However the Article Writing Course stayed in its original version all these years (Hint: Not a lot changes in the methodology of article writing). But what’s changed is what we’ve learned about customers and how they learn. And those concepts, newer examples etc. make for a much better, tighter product.

However, there’s one little caveat

Over the years, I’ve found it’s much, much, much, much, much easier to create a new product than improving an existing one. An existing one is like remodelling a house. There’s a lot that needs to be left standing. It’s often easier to just trash the entire house and start again. And that should give you a bit of a clue.

If you’re going to recreate the product, start as if you’ve never created it before. Start with a fresh plan, fresh mind and only dip into the existing product every now and then. And you’ll have a product that’s instantly attractive to yourself (as the creator), but also interesting to your audience.

And here’s instant proof…

If I were to tell you that the Article Writing Course, Version 2.0 is soon to be available, what’s your reaction?

I thought so. If you’re an existing client you want to see what’s in 2.0. If you’re not, hey, there’s reason to peek into what’s available anyway. And so, you prove it to yourself, at this very minute, that you’re interested.

And notice something: You haven’t seen a sales letter. You don’t know the price. You don’t even know what’s going to be covered or left out. And the interest still goes up quite a bit.

That is what cannibalisation of products is all about

You take your next version of your information product and let it gobble up the older product. Chomp, chomp, chomp.

It’s worth the trip for you—and your client.

And it’s profitable too.

P.S. You can do the same with services as well. But hey, since the title was about information products, I stuck to that topic.


Next Step: Links you should visit

1) Are you interested in taking your online business to the next level? Then you must have a look at 5000bc.

2)  Do you feel like banging your head against the wall when writing content for the important pages on your website?
Introducing: How to write compelling content for your key web pages. 


Top Selling Products Under $50

Testimonial Secrets: Powerful Techniques to Get Better Clients-And Sales
Story Telling Series: How to suck your audience right in, in a matter of seconds

Sales Pages: How To Write Benefits and Bullets That Speed Up Sales
Article Writing: How To Speed Up Article Writing With Simple Outlines

Visual Basics: How Visuals Help Increase Sales Conversion On Your Website
Design Clarity: How to put sanity into your design with some really simple tweaks
Chaos Planning: How ‘Irregular’ Folks Get Things Done

New! Critical Website Components: How to write compelling content for your key web pages
Free! Excerpt of The Brain Audit: Why Clients Buy And Why They Don’t 



Black Belt Presentation Series: How to completely control the room-without turning anyone off?

Online Membership Website: How To Build A Powerful, Community-Driven Membership Website


Next Step: To get more Psychological Tactics
Subscribe: :
Get Updates via RSS | Get Updates via Email

 


How To Make Learning Stick

Make Learning Stick 

My niece, Marsha, she’s just nine years old

I don’t know if you remember what it was to be nine, but you sure do remember homework, don’t you? There’s mathematics, comprehension, geography, spellings and a ton of other stuff.

At times, when I’m mentoring Marsha, I can see her brains fry. The well of information becomes too much for her. She needs to find a way to deal with that information, but she’s trapped. She can’t just stop learning. And she can’t go forward.

It’s a lot like how business owners feel today

My list, your list, it’s a mile long already. And that’s just our personal goals. Like for instance this year alone, I want to improve my photography, understand photo books better, learn Adobe Lightroom, keep improving Spanish, try new recipes, make new leaps in watercolour—yup, that list is long and diverse.

And then if you’re anything like me, you’ll want to improve things in your business too. So like Marsha, we wade through whatever life throws at us, desperately clinging to the next shred of information.

And often, learning doesn’t stick

What makes learning stick is a low-level of mastery. Let’s take spellings, for instance. Like spellings for instance. In any given week, she’ll have about 10-20 new words to learn. But the words are a ton of useless information by themselves. What matters is how you home in on one of them and then master it.

So we’ll sweep through and learn all the words, because you have to do it. And then we’ll work on one extension. e.g. All words ending in “ture”, like adventure, conjecture, aperture etc. And so we master the concept.

I do the same thing with Adobe Lightroom

I sweep through the entire series which I may watch on steeletraining.com, and then it’s time to solidify the training. So I do a tiny bit. I apply the information. So I’ve got Adobe Lightroom open in front of me, and I go through the videos again. As I go through them, I pull up three photos from my album and use the concepts described in the video. Soon I get a solid understanding of how to apply that information.

So I go digging for more on the same topic. I now know that I’m keen on learning the “mask” tool, so I will find other audio/video that applies to the mask tool. Once I’ve mastered that concept, and applied it over and over, I move along to the next one.

But surely all this takes a ton of time

Yes it does. And so I let my brain learn in little bits. I allocate some time for learning. When I’m learning, I don’t try to apply anything. I just keep a watch for anything that may seem useful. I just sweep through all the learning, like I’m listening to something on radio, not caring how much I’m absorbing.

But then I make note of the parts that seemed useful. And I go back and master little bits. So on any given day, I’m at least applying 10 minutes of watercolour, 10 minutes of Lightroom—and on some days that’s all I really have. Between learning time and applying time, I have to make sure I find at least an hour in a day.

And for this application to happen, preparation is the key

So yes, the watercolour books are not hidden away, they are out on a table. The book is open to the page the night before. My Lightroom software is open to the photo I want to work with. I don’t have enough time in the day to keep opening and closing things. That takes up valuable learning and application time.

So I just keep the critical elements open. For learning, I make sure I have all the audio ready so that I’m listening the moment I leave the door. I make sure I have all the books I want to read, on my coffee table, so I don’t have to hunt for them. The same with software etc. Keep it all ready to go, so you go, go, go.

Yes, of course, sometimes it’s all too much

There’s too much information, too much application. And it’s time for a break. Which is important too. It helps the brain recharge, filter through the information and come back stronger than before. The breaks should be long enough, but not too long. Sometimes I’ll take a break of 3-4 days. Sometimes a whole month. And the breaks are critical.

So here’s what you should do if you really want to make learning stick

1) Read, listen, watch all the stuff you’re interested in.

2) Make sure to note what’s important to you.

3) Go back and listen/read/watch again. Many times.

4) Start applying that knowledge in 10 minute bursts during your working day (or every other day).

5) Expect that you will not remember or apply everything. You’re still getting awfully smart anyway, remember?

6) Take a break. Short break or long break. But not too short and not too long.

7) And yes, keep things open. Life’s too short to keep opening, closing and finding things.

Learning (or application) isn’t is hard as it seems

But you can’t rush through it all. And Marsha knows that too. As she goes through spelling tests, she knows she doesn’t have to know all the words. She just has to know the little bits like “ture” or “ial” or “tion”.

The learning sticks.

She gets a 10/10 almost every time.

And if a nine year old can do it, well so can we, right?


Next Step: Links you should visit

1) Are you interested in taking your online business to the next level in 2014? Then you must have a look at 5000bc.

2) FREE! Read the entire first chapter of The Brain Audit now.

3)  Do you feel like banging your head against the wall when writing content for the important pages on your website?
Introducing: How to write compelling content for your key web pages. 


Top Selling Products Under $50

Testimonial Secrets: Powerful Techniques to Get Better Clients-And Sales
Story Telling Series: How to suck your audience right in, in a matter of seconds

Sales Pages: How To Write Benefits and Bullets That Speed Up Sales
Article Writing: How To Speed Up Article Writing With Simple Outlines

Visual Basics: How Visuals Help Increase Sales Conversion On Your Website
Design Clarity: How to put sanity into your design with some really simple tweaks
Chaos Planning: How ‘Irregular’ Folks Get Things Done

New! Critical Website Components: How to write compelling content for your key web pages
The Brain Audit: Why Clients Buy And Why They Don’t (Available in Different Formats)



Black Belt Presentation Series: How to completely control the room-without turning anyone off?

Online Membership Website: How To Build A Powerful, Community-Driven Membership Website


Next Step: To get more Psychological Tactics
Subscribe: :
Get Updates via RSS | Get Updates via Email

 


Announcing: How to Sell Without Selling (Special Offer)

 

How to Sell without Selling: The Brain Audit Special

You’ve seen it before
You’re about to get a customer to sign on the dotted line. And then
they suddenly back away. What causes them to back away? What causes
a sure sale to fall apart?


When a sale falls apart, it’s extremely frustrating!
And what’s frustrating is the fact that you don’t know at which
point the sale fell apart. What you do know is that your product or
service is really good for your customer. And that you’ve done
everything to get them interested and ready to buy.


Announcing: The Brain Audit Kit + Special Goodies worth $158 (Valid

until 26 March 2014)

Marketing provides thousands of ways to get and keep customer’s
attention…
But you don’t want thousands of ways. You just want a simple system
that’s effective. A system that has been tested right across the
planet, from big markets to absolutely atom-sized markets.

A system that has been tested for over 12 years and got results.
And across media from Web sites, to presentations, to one-on-one
selling and sales through brochures/booklets etc. And most
importantly a system  that you don’t have to pull up a 675 page
manual to even work out.

The Brain Audit is the book that gives you a system
The Brain Audit is a step-by-step system that enables you to
understand what’s going on in the brain of your customer. It’s a system
that is based on a deep understanding of how our mind works, and why
we do what do.

• How the brain responds to specific psychological triggers.
• How to speed up the sales process, without the need to be pushy.
• How do you stop your brand from being a commodity?

When you buy the Premium Brain Audit Kit on the 22nd, 23rd, 24th,
25th and 26th March 2014, you’ll also get the bonus goodie on ‘How
To Identify The Right Target Profile For Your Business’.

Special Goodie: How To Identify The Right Target Profile For Your
Business
This book will give you an instant understanding on
-How You Can Get Target Profile Wrong?
-How Target Profile Works with Multiple Target Profiles
-The Blind-spot With Target Profile and more…

Take advantage of this special offer of The Brain Audit Kit right
away. This offer expires on 26 March 2014
The Brain Audit Special

 

Regards,
Sean
P.S.Make sure you don’t miss this offer. And make a decision, based on what you read.
The Brain Audit Special
(This offer expires on  26 March 2014)