The 6 Most Important Lessons In Marketing

January 21, 2014

1) Follow up. 2) Follow up. 3) Follow up. 4) Follow up. 5) Follow up. 6) Follow up. How do I know this to be true? Because recently we launched a book on Membership Sites. As is the norm, we give the best price to our members at 5000bc. We also let them know about […]

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Let’s Just Get To The Bottom Of This Hill, Mr.Frodo

January 14, 2014

Imagine thirty thousand menacing obstacles in your path to success. You’re dehydrated. Hungry as hell. And wobbling like a drunk on too much Guinness. Your eyes hurt, your head throbs and your will is all but broken. You’re not even sure you want to go on. You feel like Frodo. As in the character Frodo, […]

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The Core Difference Between Winners and Losers

January 7, 2014

There are two kinds of people on the planet. Those who make excuses. And those who don’t. The ones who make excuses don’t start that way No one is ‘born talented’ at making excuses. But over the years they learn to get out of things. They learn how to blame the weather, their parents, their […]

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Why We End Up With Skimpy Articles (When Trying To Avoid Article Bloat)

December 31, 2013

If you’ve watched an artist at work, you’ll notice a moment when the artist twitches. The twitch comes from a dilemma: Should you add a few touches to the painting? Or leave well enough alone? And most people don’t leave well enough alone and ruin their work. Of course, once you’ve mucked up a few […]

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Special Offer: Website Components-How To Create Compelling Pages On Your Website + Special Bonus (Valued at $45)

December 25, 2013

When you buy Website Components-How To Create Compelling Pages On Your Website on the  25th, 26th, 27th or 28th December 2013, you’ll also get–’How  To Maximise The Power Of Bonuses’ (worth $45) absolutely free. Do you often wonder if your home page, about us page or client acquisition page is working at less than its […]

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Why Stories Are Great For Sales Copy

December 17, 2013

On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable, and both – as young college graduates are – were filled with ambitious dreams for the future. Recently, these […]

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When To Re-Run Articles (And Salesletters) To Your Email List

December 10, 2013

Have you seen the “Daily Show” hosted by Jon Stewart. Every year, like any sensible person, Jon takes a break. But the “Daily Show” goes on. All the producers do is run some of the best of the “Daily Show” while John lounges on a beach somewhere. You too need a “beach” scenario for your […]

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How To Isolate the Biggest Problem Of The Client (Without Driving Yourself Crazy)

December 3, 2013

Ever tried to soothe a very young child when he’s crying? You cuddle him, give him something to eat, something to drink. But the bawling is driving you crazy. And so you give him some of his favourite toys, some keys—and maybe in a moment of madness, a set of drums. You’ve calmed down the […]

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How Do You Know If Your Outline Has The Humpty-Dumpty Syndrome?

November 26, 2013

Take one glass and put it on your dining table Put another glass into that glass, so it stacks up. Then another. And keep adding glasses. So when did you stop? You stopped, didn’t you? And for good reason too. At some point those glasses looked very much like they were going to do a Humpty-Dumpty […]

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Why A Timer Is Your Best Friend (When Writing Articles)

November 19, 2013

Imagine you have to go away for a week on vacation Suddenly something intensely interesting happens with your planning. You have no time to waste. Facebook, Twitter and all other idiotic distractions never show up on your screen. TV watching becomes a luxury. Every moment of your day is focused on clearing your schedule so that your vacation is […]

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Announcing: How To Stand Out From Your Competition: Free Goodies

November 17, 2013

Have you ever wondered what it might feel like to not be me-too? What would it be like to stand out from the competition in a way that customers choose you over everyone else? And what if you were to raise your prices, and they still kept coming?   That’s what uniqueness can do to […]

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Why Spikes Are Critical To Sustain The Interest of the Reader (And How To Do It Right)

November 12, 2013

We’ve all seen that heart monitor in hospitals, haven’t we? It spikes up, down, then flat. In stories, these ups, downs and flats seem to show up almost as part of the story. A story by its very nature seems to bob up and down. Not so with articles. In articles, it’s easy to go from […]

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