Writing Salesletters or Articles? How to Ditch The “Tired” Analogy

February 25, 2014

I remember how I always groaned when my father started to tell his story of “how he drew a kingfisher”, when he was just a boy in school. I loved the story, but I’d heard it so many times, that the thought of escape always crossed my mind when he’d start up that story. The […]

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How To Avoid Dragging Out A Well Known Story (And Boring The Reader)

February 18, 2014

You know that story your mum used to tell? Every time she’d start recounting it, you’d groan. You had heard that story ten squillion times before and your mum just ignored you and told it anyway. You may forgive mum, after all she’s just dear ol’ mum, but your readers won’t always be as kind. […]

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How Pre-sell Helped Reduce Frustration by 75%

February 16, 2014

Do you know what’s the biggest problem with sales of any kind, whether offline or online, product or service? It’s the fact that the customer is not ready to buy when you’re ready to sell. So there you are with your wonderfully crafted product or service, and while a lot of folks have promised to […]

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How To Audit Your Benefits and Features For Singleminded Impact

February 11, 2014

In 333BC, Darius, the ruler of Persia was sure of his victory on the battlefield. After all, his soldiers outnumbered Alexander the Great’s army by 2:1. And yet, Alexander used an unusual ploy. Instead of the usual strategy of both armies battling it out, he decided to just go after Darius. That single-minded command caused […]

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Announcing: The Pre-Sell of the Pre-Sell Book (Available at an early bird price!)

February 9, 2014

It’s here! The pre-sell of the the pre-sell book. What’s that supposed to mean? Well, the book isn’t ready yet. It’s work in progress. There are pages to be written, cartoons to be drawn, audio to be recorded and tons of little things to be finished before the book is available. But until 15th Feb, 2014 you can get it at an Early-Bird Price […]

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How To Stop Your Left Brain From Thinking

February 4, 2014

Do you know how you freeze when you see the tool bar on a program like Photoshop? Do you know how you’d feel if you were thrown into a cockpit and asked to fly a plane? Yes, you did know how you felt, the first time you were asked to drive a car. It’s your […]

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Why Marketing In 2014 is like being in 1920

February 1, 2014

In 1920, marketing was a chore. People were separated by vast distances. To get any sort of message across was a royal pain. And this is what 2014 looks like as well. There’s Facebook, Twitter, Glitter, Mitter and a million methods that are distracting you–and your customer. And with every month that passes, the distraction […]

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The Blech System of Pattern Recognition

January 28, 2014

  Did you eat something today? Drank some sort of drink? Well, there’s a good chance you’ve been exposed to the multi-billion dollar flavour industry. Almost all the products we eat or drink have these flavours and companies spend massive amounts of money researching to make sure the get the right flavour for their product. […]

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The 6 Most Important Lessons In Marketing

January 21, 2014

1) Follow up. 2) Follow up. 3) Follow up. 4) Follow up. 5) Follow up. 6) Follow up. How do I know this to be true? Because recently we launched a book on Membership Sites. As is the norm, we give the best price to our members at 5000bc. We also let them know about […]

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Let’s Just Get To The Bottom Of This Hill, Mr.Frodo

January 14, 2014

Imagine thirty thousand menacing obstacles in your path to success. You’re dehydrated. Hungry as hell. And wobbling like a drunk on too much Guinness. Your eyes hurt, your head throbs and your will is all but broken. You’re not even sure you want to go on. You feel like Frodo. As in the character Frodo, […]

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The Core Difference Between Winners and Losers

January 7, 2014

There are two kinds of people on the planet. Those who make excuses. And those who don’t. The ones who make excuses don’t start that way No one is ‘born talented’ at making excuses. But over the years they learn to get out of things. They learn how to blame the weather, their parents, their […]

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Why We End Up With Skimpy Articles (When Trying To Avoid Article Bloat)

December 31, 2013

If you’ve watched an artist at work, you’ll notice a moment when the artist twitches. The twitch comes from a dilemma: Should you add a few touches to the painting? Or leave well enough alone? And most people don’t leave well enough alone and ruin their work. Of course, once you’ve mucked up a few […]

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