Announcing! Client Attractors: How To Speed Up Your Sales

March 3, 2012

You already know that 80% of a sales letter depends on your headline And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline. But what happens once your customer goes past the headline into the rest of the copy? Which are the elements that cause customers to feel an [...]

Read the full article →

How To Grow Your Subscriber List

February 28, 2012

Ooh that’s a loaded question. But a big piece of the puzzle is where you get your traffic from, in the first place. And the way to look at this concept is to simply look at it through the eyes of someone who’s ‘dating’, If you were dating, where would you look? You’d definitely avoid [...]

Read the full article →

Uniqueness: Why We End Up Feeling Stuffed

February 26, 2012

  Ever been to a buffet? You know how you start off with the spring rolls, then it’s baked ham with pineapple sauce. Then it’s roast lamb with mint jelly and rich brown gravy. Top that up with roast seasoned pork loin with apple sauce and a little chicken with apricots and  Camembert. Do you [...]

Read the full article →

How To Be A Critic

February 21, 2012

As you chomp into any dish, something happens in your brain. Your brain analyses the contents of the dish, compares it what it knows and then spits out a critique. So the dish could be too salty, too sweet—or, or, or,—it could be just right, or even better than you’ve ever tasted before. In a [...]

Read the full article →

Why Bad Testimonials Attract Bad Clients

February 18, 2012

Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped getting [...]

Read the full article →

Uniqueness Mastery Workshop 2012: Only California Seats Remain!

February 18, 2012

We rarely have just a workshop. We have a party! Most workshops are boring yak-yak sessions. Not a Psychotactics Workshop.You actually have a ton of fun at the workshop, because of the system in place 1) You get all the notes in advance. Weeks in advance. So you have time to learn without intimidation. 2) [...]

Read the full article →

Positioning: Sorting Out What’s Unique From The ‘Blah, Blah’

February 14, 2012

It’s not that we like to blah. It’s just that we end up doing a blah, blah, without realising it at all. So let’s look at how we sort out uniqueness from the blah Here’s an example of Aveeno Intense Relief Hand Cream. Yup, this is the hand cream. Looks like any other hand cream. [...]

Read the full article →

Why “Lazy Testimonials” Attract The Wrong Clients

February 11, 2012

Most folks think that the easiest part of their marketing is testimonials. What’s to know about testimonials? You ask the questions, you get the answers. Or the client gives you a  testimonial and you slap it in. In other words you’ve got a “Lazy Testimonial”. And “Lazy Testimonials” prevent you from getting outstanding clients Clients [...]

Read the full article →

How To Tell When Your Audience Has Had Enough

February 7, 2012

Can you really tell when your audience has had a full feed of information? Amazingly the answer lies in the eyes and ears of the participants. Look first at the eyes And if you look at the eyes, you’ll think you’re the best speaker on the planet. You’ll think your audience is rapt with attention. [...]

Read the full article →

Why It’s Critical For Your Business To Have Uniqueness for “Individual Products and Services”

February 5, 2012

It’s easy to say that every individual product or service needs a uniqueness of its own, but what if it doesn’t? Let’s take an example. Imagine you were selling a program like Adobe Photoshop Would Adobe Photoshop CS5 have the same uniqueness as CS4? Or CS3? Or CS2? No, it wouldn’t, right? And would Adobe [...]

Read the full article →

The One Guaranteed Way To Get Traffic To Your Business (Nah, Not Really!)

January 31, 2012

How do you get traffic? It’s an impossible question to answer. There are reasons why. Reason 1: Your situation is not mine. Reason 2: Technology changes all the time. Reason 3: If you’re on a wave, you ride to the shore faster. Reason 1: Your situation is not mine Anyone who tells you that they [...]

Read the full article →

Why The Wrong Uniqueness Fails Quickly (And Why The Right Uniqueness Is Built On A “DNA”)

January 28, 2012

The biggest problem with most companies is that they are afraid of their uniqueness becoming obsolete. You have your uniqueness one day, and they it is gone. So how do you stop that from happening? Let’s take an example Let’s suppose you’re a teleconference company. And you say that your equipment is so darned good [...]

Read the full article →

← Previous Entries

Next Entries →