A client who hassles you at every step of the way.
A client who won't pay on time.
A client who takes up so much of your energy that you get drained.
I used to have clients like that
And then at some point I stopped getting bad clients.
Every single one of our clients were helpful, kind and extremely co-operative.
Work became a joy instead of a painful exercise.
And after a lot of digging, I found out the reason for the change
If you've ever struggled to get consistently good clients (or detailed testimonials for that matter) then you'll find that this knowledge is more than just common sense. It's a bit of strategy you can't do without.
Judge for yourself at:
“Business owners are often too scared to ask for testimonials”
I've been using Testimonials as a marketing tool for years – and I didn't think there was much left for me to learn about testimonial techniques. Especially so after reading those powerful “six questions” in the Brain Audit.
After reading The Secret Life Of Testimonials, I learnt how to get more authentic and dramatic testimonials with great impact.
And–most importantly–how to use them to maximum advantage. Sean shares all kinds of layout and formatting secrets so that the message is visually stunning as well as a good read.
What I found really useful is how Sean de-constructs various testimonials, showing you the parts where they fail, and thereby enabling you to create testimonials that work a whole lot better.
I particularly liked the run-down on how to create video testimonials as that's something I've been thinking of doing, but wasn't sure how to get started and how to approach it. Plus there are some great ideas on how to get testimonials using online media.
I'd definitely recommend The Secret Life Of Testimonials.
Testimonials are absolutely vital for sales conversions, but business owners are often too scared to ask for testimonials, and don't know how to use them effectively. In this book, you'll learn how to get great testimonials – and with confidence.
FX Marketing, Auckland, New Zealand
Judge for yourself: Testimonial Secrets