There are only two kinds of headlines.
Unfortunately, most of us end up with the bad kind.
Let's call that the “write and hope” kind of headline
Instead of the “writing and hoping”, we really want to create “predictably clickable” headlines. And we want to write them every single time.
But that's not how we go about writing headlines
Most of us try to put headlines together by using a few snappy words. Then, in an attempt to make them more interesting, we tweak them here and there, but we're not quite sure if they work.
So what really works?
Yes, those pompous, salesy headlines work. And yet, we can't bring ourselves to write headlines of that nature. That's just not who we are.
And so we're stuck! So how do we go about writing headlines?
Suddenly we're faced with an uphill battle to get attention because we know headlines are used pretty much everywhere. You need headlines for your articles and your sales letters. But it goes deeper. Every book cover, every presentation, webinar, podcast—almost everything you send out or promote—yup, it needs a predictably clickable headline.
So what makes a headline clickable without being over-the-top?
In the Psychotactics Headline course, we explore the following::
- How headlines are constructed bit by bit (and yes, these are tiny bits)
- How to tell in a few seconds if a headline will succeed or fail
- Why some headlines produce far greater results than others (and how to use them sparingly)
- How to write hundreds of headlines per day—yes, per day—and make all of them work for you.
- Experience clarity and confidence that your headline isn't just “write and hope”, but works on precise parameters.
Oh, and here's the biggest reason you should be a part of this course
Here's what Alison Beere has to say:
“Sean is like the Energizer bunny – his batteries never seem to run out! He has unbelievable stamina. He reads and comments on every assignment every day, points out ways to improve and links you to particularly good examples in other people’s threads. Sean acts as professor, sheepdog and terrier to keep the group learning.
He wants you to succeed, so he will nudge you along to deliver on your assignments. After all, you signed up to acquire a skill. But he is not obnoxious about it – he is a co-creator, not a whip wielder. If you want to learn, you won’t find a better or more engaged teacher.”
You can find more details of the next headline course here: Headline Course.