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Psychotactics Blog

Announcing the launch of Wonky Logic: 12 Questions to Stretch Your Mind and Your Life

Author: Sean D'Souza


Ever wonder why you do what you do—even when it doesn’t excite you anymore? Or why life sometimes feels… empty, even when everything seems perfect?

Over the years, we’ve found that the right questions matter more than the right answers. 

That’s why in ‘Wonky Logic', we explore 12 questions that have guided us, challenged us, and sometimes even scared us—but always helped us move forward.


And what are the 12 Questions in ‘Wonky Logic'?
 

Here they are:

Section I — The Beginning: Why We Begin

1. Why did I start this business?

2. Who am I really serving?

3. What is enough?

Section II — The Middle: The Pull and the Strain

4. How long can I last?

5. Do I have time to waste?

6. How do I deal with envy?

7. What do you do when you want to give up?

8. How do I keep motivating myself?

Section III— The Shift: Knowing When to Pause

09. What does my family think?

10. What am I willing to give up?

11. When do I stop?

12. How do I know this is the right path?

Each question comes with a slightly wonky, very practical answer—stories from our own lives.

Next Step: How do you get the book at the early bird special?

The e-book launches Feb 2, 2026; however, you can get the super-early-bird price of just $11.99 now. 

Reserve Your Copy at the special price of $11.99

Pay By Credit Card
Pay By PayPal

Warm regards from a New Zealand summer,

Sean D'Souza

P.S. Yes, you can purchase multiple copies. 
Simply click the quantity field in the payment link above and enter the number you want. I’ll take care of the rest.
P.P S. Like all our products, this comes with a guarantee. 
If you don’t like it, just say so—and we’ll refund your money.



Introducing: Wonky Logic: 12 Questions to Stretch Your Mind & Your Life

Author: Sean D'Souza

Why do we keep doing what we do—even when it doesn’t excite us anymore? Why do we sometimes feel empty, even when everything is going well? And how do we bounce back when life knocks us sideways?
 
In life, the right questions matter more than the correct answers. 

People keep asking, “How come you run your business and life so differently from others?” I think it’s the questions we ask ourselves and also the slight madness in the answers.

That’s why the book is called “Wonky Logic”.
 
Introducing: Wonky Logic: 12 Questions to Stretch Your Mind & Your Life
 
Wonky Logic isn’t about fluff or theory.
 
It’s about seeing your life from a slightly different angle, and finding small, practical ways to keep moving forward. These questions—and the slightly crazy answers will entertain you, but mostly help you move through the world differently.

This book will be released on February 2, 2026.
 
Next Step: How to get the book at a Special Early Bird Price
To get a super early bird price of just $11.99, you can place your order today.
 
Super Early Bird Special Price: $11.99
Pay By PayPal
Pay By Credit Card
 

Warm regards from a New Zealand summer,
Sean
P.S. Yes, like all our products, this e-book has a guarantee. If you don’t like it, just say so, and we’ll send you your money back.
 
P.P.S. Yes, you can purchase multiple copies. 
Simply click the quantity field in the payment link above and enter the number you want. I’ll take care of the rest.

How A Slight “Problem-Change” Can Dramatically Make A Massive Difference To Your Business Model?

Author: Sean D'Souza

Why People Fail

What if the secret to growing your business isn’t changing your product, but changing the problem it solves? This article takes you on a surprising journey from airport walkways to creative entrepreneurs, revealing how a simple shift in perspective can unlock untapped markets and breathe new life into what you offer. With real-world success stories […]

[Continue reading...]

How To Explain Concepts Elegantly (And Keep The Attention Of Your Audience)

Author: Sean D'Souza

Keep The Attention Of Your Audience

We all seem to believe that there’s nothing left to explain. There are millions of articles, books and stories out there. Yet, there’s always a way to cut through the clutter. No matter how much information exists, some people are still able to communicate in a way that gets and keep your attention. Here’s how […]

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Why Habits Can Be Temporary And Environment Matters More, Instead?

Author: Sean D'Souza

Why Habits Can Be Temporary And Environment Matters More, Instead

Are you really in charge when it comes to changing your habits? While self-help books promise transformation, true change often stems from a shift in environment. Explore how small differences can influence your daily routines. Let’s jump on the environment bandwagon because it knows where you and I are headed. Right click to save this […]

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How To Use Grumpy People To Find Your Uniqueness

Author: Sean D'Souza

How To Use Grumpy People To Find Your Uniqueness

You and I avoid grumpy people, if we can. However, when those grumps happen to be your prospects or clients, you better pay close attention. Why? Because they’re they are key to finding out your uniqueness for your products and services. Uniqueness seems so hard to find, but grumpy people are everywhere. Here’s how you […]

[Continue reading...]

Why Learning Is So Tiresome (And How To Identify And Overcome The Barriers)

Author: Sean D'Souza

How To Juggle Your Life And Work

We believe that we’re talented in some areas and not talented in others. However, a lot of this understanding of talent is an illusion. It’s based on what we have been told and also our current behaviour. How can we overcome these barriers and become better learners? Let’s find out. Right click to save this […]

[Continue reading...]

The Dropout Factor: How To Reduce Dropout When Teaching Or Learning

Author: Sean D'Souza

The Dropout Factor: How To Reduce Dropout When Teaching Or Learning

One of the unseen enemies of learning is dropout. Clients get into a course very excited to learn. Then they go off a cliff. They don’t show up as often, if they show up at all. This dropout factor isn’t a new problem. It has existed for hundreds of years, but it’s only recently that […]

[Continue reading...]

How To Outsmart Procrastination With The 9/10 Principle

Author: Sean D'Souza

How To Outsmart Procrastination With The 9/10 Principle

We think procrastination means laziness. But often it’s just the first step that feels impossible. How do you make your clients move ahead quickly and recommend you more often than ever before? Let’s find out how this principle works. Right click to save this episode. Note: (This is an unedited transcript) One of the earliest […]

[Continue reading...]

The Reason You Can’t Focus (Why “Distraction” Has Nothing To Do With Focus)

Author: Sean D'Souza

If you ask someone why they can’t focus, they usually say they’re very distracted. But are we really distracted? Or is it congestion, instead? Let’s dig deeper into this slight nuance, and find out if distraction may be a good thing after all. Right click to save this episode. Note: (This is an unedited transcript) […]

[Continue reading...]
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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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