Why Clients Buy—And Why They Don't
Do you have to practice endlessly to get results? Isn’t that how you get better? Well, yes, but the problem with that mantra is that few of us have the time to get to schedule in as much practice. What if you stopped believing in endless “practice, practice, practice”? Suddenly you’d have to have answers […]
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Can you become fluent in a week? We all seem to know that fluency takes time—lots and lots of it. It also takes a lot of effort and learning. We’re told that to be fluent, we have to put in thousands of hours of work. However, what if that premise were wrong? What if you […]
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What has procrastinating got to do with the sales page? In the first part of this podcast on sales pages, we noticed that there’s a logic to choosing what elements to fix on the sales page. We’re looking at attraction, conversion and risk. And at the same time we’re trying to slow down the client […]
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When creating sales pages – or even when fixing them, you have a long list of elements to tackle. So many, in fact, that you may just put off the fix for a few weeks, which ends up taking a few months. The reality is that you and I can’t do it all at once. […]
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We know how it feels to be in a state of flow. Our work seems so effortless. However, we almost seem to be rushing to meet a deadline and work seems—well—just like work. We’ve always thought getting things done on time is a good thing, and it is. But is it possible that getting things […]
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We all know storytelling is a crucial skill to have as a business owner, but also as a person. When we tell stories at the dinner table, everyone seems to listen. The same concept applies to marketing, but there’s another bigger reason why you need to be able to tell stories. Ready to learn the […]
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No matter how good things are, there’s a moment when things just don’t go your way. That’s when you’ve entered a stall. It doesn’t matter how skilled or experienced you happen to be. It’s still a place that you can’t pull out from.Yet, we all do. And there’s a way to speed things up. Right […]
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Isn’t it better to recycle your articles instead of writing all the time? Why do you have to keep writing articles? A tiny bit of recycling may not be out of place, but there’s a good reason why we should keep writing new articles all the time. Well, here are my reasons anyway—Why I keep […]
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You know how you’re told to set a goal and then benchmark your success based on that goal? Well, that’s what we set out to do with our membership site at 5000bc. However, we kept running into these headaches that seemed to derail us. In time, however, we found that these constant diversions were to […]
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What does it take to get a membership site to keep going? Let’s go on a wild journey where the entire site was wiped out and how it bounced back again. And how nearly 20 years later, it’s still going. Right click to save this episode. 5000bc Story In early August 2002, we at Psychotactics […]
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