Why Clients Buy—And Why They Don't
When we write an article, we tend to get one point across. Yet, what if we were to disagree with our “one point” and do a complete U-turn? It doesn’t seem logical to flip flop, does it? And yet that’s what the client needs to create a more complex, more interesting version of an article. […]
[Continue reading...]
Introduction This week there is a promotion for The Brain Audit version 3.2, but there’s a place where it all began. And you can compare the progress over time. Here is the link: https://www.psychotactics.com/bonuses/brainaudit_old.pdf Right click to save this episode.
[Continue reading...]
Is giving better than receiving? Maybe not. If you’ve tried to give something to someone and they won’t accept it, you know exactly how it feels. We’re not talking about something creepy here. The stranger off the street is wary even if you’re handing out $100 notes, as giving has to have some trust involved. […]
[Continue reading...]
A random piece of advice isn’t supposed to stay with you for years, and yet it does. In this episode we zig and zag into India (where I lived for a chunky part of my life) and then into New Zealand, where I had to start anew and with little or no help from anyone. […]
[Continue reading...]
Let’s say you’re about to learn a new skill—and you don’t. You finish the course and you’re still not quite anywhere as good as you hoped. Is that your fault? Or the teacher’s fault? Or is it 50:50? Learn why so many of us struggle with skill acquisition and why mindset matters. Right click to […]
[Continue reading...]
Most of us have products and services that solve many problems. The natural, and the seemingly logical way we go about talking about the product or service, is to make sure the client knows they’re getting a great deal. However, this over-enthusiasm is precisely what causes clients to be confused, and leave. Let’s find out […]
[Continue reading...]
Write every day. Write every day. Write every day. We hear a lot of that advice when we start off writing. Yet, are we likely to misunderstand the meaning of “write every day”? Most of us believe we need to write at least an article a day, or at least some chunky bit of content. […]
[Continue reading...]
Why would clients be uncomfortable on Zoom? They’re your clients after all. Yet, time and time again we notice a reluctance on the part of the client. They turn off their video, and it’s possible they don’t have a photo either. They don’t ask questions, despite you trying your best to get them to pitch […]
[Continue reading...]
Some days, you can’t get yourself motivated. Yet on other days, you’re working so hard that you’re frying up much too quickly. How do you keep a balance between getting yourself motivated and still not tipping over to the other side? Right click below to save this episode. Re-release: The Paradox of Motivation and Burnout […]
[Continue reading...]
Some days seem to start not on Monday, but Wednesday. You fully intended to get your planning going, but something got in the way and it looks like the week is slipping away from you. What do you do to arrest this slide? We bring Goldilocks to the rescue—that’s what we do. Weird weeks show […]
[Continue reading...]
