Why Clients Buy—And Why They Don't
Why are some sales pages so confusing? Is it because of the message or rather because there are way too many messages hitting you all at once? A sales page needs a powerful message to get the client not just interested, but to keep reading. And yet sales pages often miss that goal. But there’s […]
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As writers, we count words when we are creating a book or writing an article. We look at completing a fixed number of words per day—800 words. And yet, that system can be counterproductive to finishing your article. Professional writers seem to follow another method, one that ignores the output and instead focuses on the […]
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Luck it seems, is fickle? Or is it? How come some people are lucky (or as the case may be, unlucky) all the while. There is indeed a system and it may be off a bit, like weather forecasting, but by and large it’s quite predictable. Let’s dump the “hard, hard, hard work” mantra for […]
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If you reached the top of your game, would you credit it to hard work or luck? Most of us quite easily slide into crediting our success to hard work. But what if hard work isn’t necessary? What if we’ve been slogging for no good reason at all? Let’s find out more in Episode 1 […]
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Naming a book or info-product is often a royal pain in the neck. And that’s because most of us tend to sit down at our desk hoping for inspiration to strike. The weird bit is that inspiration is often in some other place altogether. It’s right in front of your nose, but often you may […]
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