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Psychotactics Blog

Why Mundane Topics Get You Noticed By Clients (And How To Exploit The Power Of Mundanity)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Get Noticed In A Crowded Market Place

Do you think that you have to be incredibly special, or at least different to stand out in a crowded market? Yet, at least at the starting point, it’s the mundane that gets the attention. If anything, being unique or different seems to be backfire. How do you use the power of mundanity to break […]

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Next Marketing Strategy Article: The Myth Of The Saturated Market – And Why You Should Not Let “Saturation” Intimidate You
Next Step: Read actionable articles on marketing strategy.

The Myth Of The Saturated Market – And Why You Should Not Let “Saturation” Intimidate You

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Myth of the Saturated Market (And Why You Should Not Let “Saturation” Intimidate You)

Should we create content in a saturated market? If you and I look around, we see product or services just like ours everywhere. Instantly we get a feeling of having missed the bus. The market is clearly saturated and there’s little or no point in us having to create more content, or product or services. […]

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Next Marketing Strategy Article: How To Use Contrast To Create Your Uniqueness In Seconds
Next Step: Read actionable articles on marketing strategy.

The Psychology and Strategy of Starting Up (5 part series)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Starting An Online Business: Psychology and Strategy

Where do I start? That’s the question that seems to be louder than any other question when it comes to setting up a business. And while it’s a valid point, it’s not just the mechanics of starting up that matter—but also the psychology.  Presenting the Psychology and Strategy of Starting Up (A five-part series) Session 1: […]

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Next Internet marketing Article: Why “Elegance” Not “Information” Creates An Addictive Business Model
Next Step: Read actionable articles on internet marketing.

Why “Work For Free” Is A Powerful Strategy To Get Ahead As A Startup Business

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why "work for free" is a powerful strategy to get ahead as a startup business

When you are starting up should you work for free? The advice about “free vs fee” is clear. Free should be avoided at all costs because you will just be taken advantage of, while others get paid. Yet, this seemingly black and white advice has shades of grey as well. As a startup, payment isn’t […]

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Next Psychological Marketing Article: The Impostor vs The Beginner Syndrome (And Why They’re Not The Same)
Next Step: Read actionable articles on psychological marketing.

Why Three Precise Fixes Can Quickly Improve Your ‘About Us’ Page

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why Three Precise Fixes Can Quickly Improve Your About-Us Page

After the home page, the second most-visited page on many sites is the About Us page. Yet almost all the About Us pages you visit are drab, long winded or don’t give much detail at all. If you already have an About Us page going, here are three quick fixes that will dramatically improve the […]

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Next Copywriting Article: Why The Top-Half Of The Sales Page Goes Wrong (And How To Fix It)
Next Step: Read actionable articles on copywriting.

Three Bizarre Learning Principles (And Why They Constantly Surprise Me)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Three Bizarre Learning Principles

If you’ve used some sort of learning techniques all your life, the core principles of learning should not mislead you. Even so, we get hoodwinked and it’s important to look at why we struggle with learning. Here’s what I’ve learned about learning so far. Right click below to download this episode. Re-release: Three Bizarre Learning […]

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Next Learning Article: Why Random Learning Is Superior (And Other Weird Learning Methods)
Next Step: Read actionable articles on learning.

Why Random Learning Is Superior (And Other Weird Learning Methods)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why Random Learning Is Superior (And Other Weird Learning Methods)

We tend to learn in sequence. Chapter one, two and three. But what if we broke the sequence? Would that enhance our learning? In this rather sequential piece, you learn how I tend to break quite a few rules to get the results I want, and you’ll find it works very well for you too. […]

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Next Learning Article: The 21-Day Habit Myth (And How You Can Create A Habit In Minutes, Instead)
Next Step: Read actionable articles on learning.

The Impostor vs The Beginner Syndrome (And Why They’re Not The Same)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Impostor vs Beginner Syndrome: How To Start A Business

Do you feel like an imposter? Almost all of us feel like impostors from time to time. And we even have an official sounding name for it. But the impostor syndrome is an unfair burden to carry. What if we’re just beginners? And what do real impostors look like anyway? Right click here and ‘save […]

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Next Psychological Marketing Article: How To Be A Source Of Inspiration To Others
Next Step: Read actionable articles on psychological marketing.

How To Be A Source Of Inspiration To Others

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How to be a source of inspiration to others

You’d think you’d need to be someone great or at least do something wonderful to inspire others. Yet, you’re a source of inspiration. How do you inspire? It’s remarkably simple —and here’s a short piece on how you need to go about it. Right click below to download this episode Re-release: How To Be A […]

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Next Psychological Marketing Article: Can We Really Systemise Luck? (Or Do We Continue To Depend Upon Hard Work)
Next Step: Read actionable articles on psychological marketing.

The 21-Day Habit Myth (And How You Can Create A Habit In Minutes, Instead)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The 21-Day Habit Myth

You’ve heard that it takes about 21 days to create a habit. But what if that weren’t true at all? Could it be possible to create a habit overnight? Or even in the next few minutes? Let’s find out. Right click here and ‘save as’ to download this episode to your computer. Have you heard […]

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Next Learning Article: Habit Change? 3 Unusual Angles On How To Look At Habit Transformation
Next Step: Read actionable articles on learning.
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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
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    ▼
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    • Internet Marketing Strategies
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      ▼
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      • Brain Audit
      • Under $50
      • Above $200
    • Membership
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