Why Clients Buy—And Why They Don't
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Remember when Google started? Or Amazon? At Psychotactics we started a few years after these giants. It’s perfectly normal to assume that we got in at exactly the right time. But you and I know there’s no right time, and that opportunities are always presenting themselves. Which is why when clients ask: What would you […]
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Do you think that you have to be incredibly special, or at least different to stand out in a crowded market? Yet, at least at the starting point, it’s the mundane that gets the attention. If anything, being unique or different seems to be backfire. How do you use the power of mundanity to break […]
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Should we create content in a saturated market? If you and I look around, we see product or services just like ours everywhere. Instantly we get a feeling of having missed the bus. The market is clearly saturated and there’s little or no point in us having to create more content, or product or services. […]
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Where do I start? That’s the question that seems to be louder than any other question when it comes to setting up a business. And while it’s a valid point, it’s not just the mechanics of starting up that matter—but also the psychology. Presenting the Psychology and Strategy of Starting Up (A five-part series) Session 1: […]
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When you are starting up should you work for free? The advice about “free vs fee” is clear. Free should be avoided at all costs because you will just be taken advantage of, while others get paid. Yet, this seemingly black and white advice has shades of grey as well. As a startup, payment isn’t […]
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After the home page, the second most-visited page on many sites is the About Us page. Yet almost all the About Us pages you visit are drab, long winded or don’t give much detail at all. If you already have an About Us page going, here are three quick fixes that will dramatically improve the […]
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If you’ve used some sort of learning techniques all your life, the core principles of learning should not mislead you. Even so, we get hoodwinked and it’s important to look at why we struggle with learning. Here’s what I’ve learned about learning so far. Right click below to download this episode. Re-release: Three Bizarre Learning […]
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We tend to learn in sequence. Chapter one, two and three. But what if we broke the sequence? Would that enhance our learning? In this rather sequential piece, you learn how I tend to break quite a few rules to get the results I want, and you’ll find it works very well for you too. […]
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Do you feel like an imposter? Almost all of us feel like impostors from time to time. And we even have an official sounding name for it. But the impostor syndrome is an unfair burden to carry. What if we’re just beginners? And what do real impostors look like anyway? Right click here and ‘save […]
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You’d think you’d need to be someone great or at least do something wonderful to inspire others. Yet, you’re a source of inspiration. How do you inspire? It’s remarkably simple —and here’s a short piece on how you need to go about it. Right click below to download this episode Re-release: How To Be A […]
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