Why Clients Buy—And Why They Don't
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Would you be able to write a newsletter on a weekly basis and keep it going for the next 20 years? How do you even get topics, let alone write consistently for all of this time? The answer lies in somewhat of a strategy, but mostly a structure. If you use a similar structure, you’ll […]
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Would you choose between mastery or fluency? Many would opt for mastery, but it might just be the wrong choice to make. If, instead, you work with fluency, you can get incredibly talented while spending just five minutes a day. Is such a fabulous really possible? Let’s find out. Right click below to download this […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Remember when Google started? Or Amazon? At Psychotactics we started a few years after these giants. It’s perfectly normal to assume that we got in at exactly the right time. But you and I know there’s no right time, and that opportunities are always presenting themselves. Which is why when clients ask: What would you […]
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Do you think that you have to be incredibly special, or at least different to stand out in a crowded market? Yet, at least at the starting point, it’s the mundane that gets the attention. If anything, being unique or different seems to be backfire. How do you use the power of mundanity to break […]
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Should we create content in a saturated market? If you and I look around, we see product or services just like ours everywhere. Instantly we get a feeling of having missed the bus. The market is clearly saturated and there’s little or no point in us having to create more content, or product or services. […]
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Where do I start? That’s the question that seems to be louder than any other question when it comes to setting up a business. And while it’s a valid point, it’s not just the mechanics of starting up that matter—but also the psychology. Presenting the Psychology and Strategy of Starting Up (A five-part series) Session 1: […]
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When you are starting up should you work for free? The advice about “free vs fee” is clear. Free should be avoided at all costs because you will just be taken advantage of, while others get paid. Yet, this seemingly black and white advice has shades of grey as well. As a startup, payment isn’t […]
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After the home page, the second most-visited page on many sites is the About Us page. Yet almost all the About Us pages you visit are drab, long winded or don’t give much detail at all. If you already have an About Us page going, here are three quick fixes that will dramatically improve the […]
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If you’ve used some sort of learning techniques all your life, the core principles of learning should not mislead you. Even so, we get hoodwinked and it’s important to look at why we struggle with learning. Here’s what I’ve learned about learning so far. Right click below to download this episode. Re-release: Three Bizarre Learning […]
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We tend to learn in sequence. Chapter one, two and three. But what if we broke the sequence? Would that enhance our learning? In this rather sequential piece, you learn how I tend to break quite a few rules to get the results I want, and you’ll find it works very well for you too. […]
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