Why Clients Buy—And Why They Don't
We continue on our two part series of why adults struggle with learning. And this time around, we have an unusual enemy. The enemy is “vocabulary”. How can that be the case? Let’s find out. Right click to save this episode. Reason 3: The curse of vocabulary In 2013, a cognitive scientist analysed the vocabulary […]
[Continue reading...]“Connecting with Psychotactics feels like a turning point for me. I’ve been immersed in the online marketing world for 20 years – and feel like I’ve “seen it all” – yet your work somehow still feels like a breath of fresh air (especially these days). My only disappointment is that I didn’t find you sooner! […]
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How do we learn? Why do we struggle when learning? Do adults have a bigger problem learning than kids? We all believe that languages should be learned early, and we’re not wrong. However, most adult learning is based on a school system that’s boring and plainly illogical. Why do adults struggle so much? The short […]
[Continue reading...]Yes, we’re going to be in Paris in November. And a Psychotactics meetup is unlike any other meetup you’ve ever been to, which is why clients keep coming back repeatedly. If you’re anywhere “close” to France, it’s probably a good idea to take the day off and spend it with some interesting, kind and lovely […]
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In most cases, you can increase your prices by as much as 15% by moving from left to right. But what if you wanted to increase your prices by, say, 20%, instead. Well, then you move from right to left. What does all of this right, left, right mean? Well, listen or read this pricing […]
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Cartoon drawn by cartoonist Keira Menon Giving a presentation is often nerve wracking. You know you need to relax but you are driving yourself up the wall. How do you calm your nerves before a presentation? The usual way to solve the problem seems to be that you need to practise more. You practise, practise, […]
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Have you ever noticed that “crazy car” in traffic? You know what I’m talking about. Like everyone else, you’re stuck in traffic, but there’s this one crazy guy. He moves from the left lane to the middle lane.Then, not much further down the road, he moves to the fast lane.Suddenly, he’s back, moving into the […]
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Cartoon drawn by cartoonist Keira Menon When we get into a learning situation, we’re usually excited. Then, almost immediately we feel unsure. We stumble along, not keen to move ahead. What’s happening in our brain? I’ll tell you what: a pain map is being created. This pain map is because of a lack of good […]
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Is there a strategy for learning? When we are learning something new, it takes time. When we fall behind, the core instinct is to catch up. In most cases, that’s a strategy that stresses us out and achieves very little. It feels like one foot inside and another outside. But is there a better learning […]
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We are told time and time again that we need to practice. That we need to work hard. That’s usually a load of rubbish. Learning depends less on you as a learner and more on how the learning is designed. Here’s an understanding of how “prompts” in learning make the client eager to get to […]
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