Why Clients Buy—And Why They Don't
Puny Parker. You’ve probably not run into that nickname before. And yet, you’re more than likely to know of Spidey—better known as Spiderman. But how did “Puny Parker” get his strength and agility? Yup it was a spider—a radioactive spider that bit him—and transferred that power in a matter of seconds. Taglines are like spiders […]
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There’s this prison right next to the city of San Francisco. It’s called Alcatraz. Only three prisoners have ever escaped from this grim place, surrounded as it is by rip tides and freezing cold waters. It was so difficult and dangerous to escape that prisoners didn’t even try to escape. Likewise, in the world of […]
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When we sit down to write a landing page, we usually have a ton of confusion in our heads. We have so many elements on that landing page. What should we put first? What should we leave out? The sales of our product or service depends on us having incredible focus. So how do we […]
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Most people work. Then they work some more. And they never take time off. There are two reasons why people don’t take time off 1) They wear it as a badge of valour. 2) They can’t see how they could possibly take time off. Let’s tackle the ‘badge of valour’ first Leonardo Da Vinci was […]
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Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped […]
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Why do we learn so slowly? Is it because we’re not good learners? Is it age? Or is it something quite different? The problem of learning (and teaching) is dependent on the concept of Teacher vs Preacher. When you’re a preacher, you give the feeling of a ton of information, but there’s no true learning, […]
[Continue reading...]Giving away outstanding content is the magic behind what attracts—and keeps clients When you’re giving away bonuses, it’s easy to believe you don’t need to give away your best product or service. This podcast episode takes an opposite stance. You need to put your best stuff out in front—free. Yes, give away the goodies, no […]
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If you’ve ever watched the TV series, Star Trek, two characters come to mind right away. Captain Kirk. And first officer, Mr. Spock. Captain Kirk has a personality to take his space ship “where no man has ever gone before”. He’s a bit out there. And Mr. Spock, he’s the guy who’s logical; who thinks before […]
[Continue reading...]Starting up is always rough Especially when you’re a small business that at first has no clients and no credibility. In this episode, a 5000bc member, Christopher C talks to Sean D’Souza about how to get over the inner chatter. How to get past those starting blocks and whether it’s possible to be superhuman. In […]
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Remember the time Steve Jobs stood on the podium with a yellow Manila folder in his hand? A Manila folder that should have held some sheets of paper—at best. Then—amazingly—he slides out a computer from the Manila folder and the audience gasps. That is storytelling! Storytelling is when you create drama through analogies, case-studies and personal stories. You can […]
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