Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
What’s one of the biggest “rookie mistakes” when putting a landing page together? It’s the rookie, sitting down and writing the entire page at their desk. If you want a reasonably boring landing page, write it yourself. But what if you didn’t write it yourself? Who would write it for you? Find out more in […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Did you know that landing pages fail almost at the headline stage? We’re all told to create landing pages. So why do they fail? The answer, it seems, can be found at any international airport. When planes land, they don’t land all at once. They land one at a time. Yet on a landing page, […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Why do we struggle to write? The ONE word? What’s that? And why does it play such an incredibly important part in article writing? That’s what we explore in this second part of what I’ve learned in article writing. We also look at why we struggle to write—Yes, we seem to get in our own […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Writing isn’t easy-but it isn’t hard either The key to writing is to know what strategy to follow, so the road isn’t bumpy all year long. This episode isn’t about going down memory lane. Instead, it’s practical advice I wish I’d had—Like how to choose the right coach or the right editor. Writing isn’t all about […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
There’s one reason why you should sell with the price ending in a 9.That reason is to increase your profit. If I sell at at $39, instead of $37, I will make two additional dollars per sale, which means that over time I will earn a lot more, just because of those few dollars. But […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
It’s finally here: The Article Writing Course If you want to be on the course, you’ll need to get to the page below. As you know, we’ve sent you the prospectus and the sales page (without the ‘buy now’ buttons well in advance) so you could do your due diligence. Well, here’s the final step. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
In the year 2003, I did something incredibly silly. I started a membership site called 5000bc. And one of the first announcements I made on 5000bc was to tell the clients I’d write five articles a week. There was just one problem I had been struggling to write even a single article a week. At […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How do you become an expert in your customer’s eyes? How do you become the person the customer most wants to work with? How do you then increase prices 500% and still have customers wanting to work with you? To understand how this unusual situation occurs, let me tell you a story: I was a […]
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“30 Seconds. Just spray and walk away”. In New Zealand, right before the brand “30 Seconds” came along, there may have been dozens of mould and moss removers. So why did “30 seconds” stand out? Ok, it’s time to cover your eyes for a few seconds and try to recall what “30 seconds” asks you […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
This is a continuation from Part 1:Why Clients Don’t Buy (Understanding The Elements of Risk): Episode 81 Part 2: Why The Risk Factor Changes With Every Version Of Your Product/Service Adele—yes, the one and only Adele—the superstar singer/writer did something naughty. In November 2015, a small group of Adele impersonators gathered backstage to take a […]
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