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Why Clients Buy—And Why They Don't

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Psychotactics Blog

How To Create A Profitable Product (Three Core Questions)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

We all want to create profitable products but aren’t sure where to start We hope for some amazing formula, when all you really need are three core questions. When you are clear about the answers to the three questions, you can take an amazingly pedestrian, everyday concept and make it hugely profitable. So what are […]

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Next Info Products Article: How To Create Product Exclusivity: The Twin-Irresistibility Factor
Next Step: Read actionable articles on info products.

Special Offer: Website Components-How To Create Compelling Pages On Your Website + Special Bonus (Valued at $45)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Create A Website That Works

When you buy Website Components-How To Create Compelling Pages On Your Website, you’ll also get a Special Bonus – ‘How To Maximise The Power Of Bonuses’ (worth $45) absolutely free. Do you often wonder if your home page, about us page or client acquisition page is working at less than its full potential? These three pages are […]

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Next Events Article: Announcing: How to join 5000bc (Without Being On The Waiting List!)
Next Step: Read actionable articles on events.

Why Clients Dropout From Courses (And How To Avoid The Dropout Curse)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

There are three core reasons clients drop out of your course In an interview with Tim Ferris, marketer, Seth Godin says that 97% clients drop out from his online courses. And under good conditions, 80% drop out. Yet there’s are three core reasons why clients drop out and unless you tackle those issues, it’s impossible […]

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Next Courses Article: Announcing: Free Goodies +Psychotactics Online Courses
Next Step: Read actionable articles on courses.

How To Avoid Painful Clients (And Find Amazing Ones Instead)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

There seem to be two sets of clients: really painful ones and amazing It’s the painful ones that seem to drain an enormous amount of energy and time. They’re the ones that you constantly have to battle with. But how do you know in advance how to avoid these clients? There are red flags in […]

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Next Marketing Strategy Article: The 17 Question Testimonial System: How To Ensure You Get an Amazing Client Response
Next Step: Read actionable articles on marketing strategy.

How Gentle Productivity Gets Astounding Results

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

Whenever you run into tips on productivity it’s always this earth shaking advice You’re advised to make these monumental changes to improve your business or life. In reality all you need are tiny little tweaks. Important tweaks, but tiny ones. And some of these tweaks are slightly irreverent. Which is what makes these productivity tips […]

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Next Psychological Marketing Article: Why Persevere Even When Failure is Certain (And When Not To)
Next Step: Read actionable articles on psychological marketing.

The 17 Question Testimonial System: How To Ensure You Get an Amazing Client Response

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

17 questions? Why have 17 questions in a testimonial? And what if the client won’t answer the questions? The reason for the 17 question testimonial is simple. It’s not a testimonial any more, it’s a experience on paper. When other clients read it, they can sense the ups and downs. They can see the final […]

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Next Marketing Strategy Article: The Secret of How To Get Clients To Keep Coming Back Repeatedly
Next Step: Read actionable articles on marketing strategy.

Announcing: How to join 5000bc (Without Being On The Waiting List!)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How to Covert Clients with your article

You’ve been around the Psychotactics site for a while. And you’ve probably even sneaked a peek at 5000bc (our membership site) and seen that there’s a waiting list. And for three days we’re bringing down that wall. And from Saturday 28 May to Tuesday 31 May 2016, you get the chance to join (without being on the waiting […]

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Next Events Article: The Article Writing Course Page Is Live
Next Step: Read actionable articles on events.

Why Persevere Even When Failure is Certain (And When Not To)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

It might seem like perseverance is a good thing. We’ve been told to persist in the face of odds. Yet, there are times when you should stop. How do you know when to stop? And why bother to persevere when failure is waiting around the corner? Find out why perseverance can be a real pain, […]

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Next Psychological Marketing Article: Why Inspiration Can Be The Key To Winning The Resistance Game
Next Step: Read actionable articles on psychological marketing.

Why Inspiration Can Be The Key To Winning The Resistance Game

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Understanding How Tiredness and Self-Control Are Mistaken for Resistance

Where do we draw inspiration from? When we try to beat resistance, we tend to look at what we haven’t done and what needs doing. Yet sometimes resistance can be pushed over with a simple concept of inspiration. Where do we draw that inspiration from? And how do we keep the inspiration constant? In this […]

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Next Psychological Marketing Article: Three Incredibly Silly Business Myths (And Why They’re Driving Us Crazy)
Next Step: Read actionable articles on psychological marketing.

The Secret of How To Get Clients To Keep Coming Back Repeatedly

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

Most of us are like crazy chickens, focused solely on attraction and conversion. We fail to see the biggest resource in our business—returning clients. If you’re able to keep your existing clients and they buy everything in sight, you may never need new clients again. But what magic spell would cause them to buy everything […]

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Next Marketing Strategy Article: The Polaroid Moment—How To Predict If Your Business Is Going To Succeed
Next Step: Read actionable articles on marketing strategy.
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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes