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Psychotactics Blog

How To Fight Envy (And Stay Motivated Instead)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

Envy isn’t something we talk about, or even admit to openly. And yet it’s the one thing that all of us feel. We feel that others are going places and doing more than us. We even feel we need their spot and somehow that spot belongs to us. So how do we overcome this intense […]

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Next Psychological Marketing Article: How To Thrive and Succeed In The Midst Of Chaos
Next Step: Read actionable articles on psychological marketing.

Pricing Psychology: The Choice between Yes and Yes

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Pricing Strategy and Psychology

Three year old Kara was throwing a tantrum. She didn’t want to go to bed, of that she was certain. “Do you want to brush with the red or blue toothpaste?” her dad asked gently. “Blue,” she says, glad to be given the opportunity to make a decision. Ten minutes later, Kara was well tucked […]

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Next Pricing Article: Why Ending Your Prices with “9” Won’t Sell More Product
Next Step: Read actionable articles on pricing.

How To Write A Sales Page Using The Bottom-Up Method

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Write A Sales Page Using The Bottom-Up Method

Writing a sales page can be a real drag You start, stop, start and stop. But is it possible that you’re writing a sales page in an inefficient way? What if you started writing the landing page from the bottom up? What if that bottom-up method got you to create a quicker and far superior […]

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Next Copywriting Article: Biggest Landing Page Mistake And How To Fix It
Next Step: Read actionable articles on copywriting.

How Kicking Angels Help You Grow Your Business

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Grow your business

Most of us know of the concept of the “guardian angel” They come into our lives and they take care of us. The “kicking angel” is quite different. The angel shows up just to push us over the edge and then he/she disappears from our lives. In this episode Sean talks about How do we know […]

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Next Marketing Strategy Article: How to Make the Mental Leap From a Job into Entrepreneurship
Next Step: Read actionable articles on marketing strategy.

How to Make the Mental Leap From a Job into Entrepreneurship

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How to Make the Mental Leap From a Job into Entrepreneurship

You don’t know if it’s the right time to jump into being an entrepreneur. What about the mortgage, the family and the bills? And how do you deal with the fear? How do you stay steadfast to your vision? And what about focus? These questions spin in your head over and over again. This episode […]

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Next Marketing Strategy Article: How To Avoid Painful Clients (And Find Amazing Ones Instead)
Next Step: Read actionable articles on marketing strategy.

How To Thrive and Succeed In The Midst Of Chaos

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

Most of us have grand plans to succeed Yet, the moment we start there are a million distractions in our way. Chaos lurches around in our doorway and there seems to be no way out. At Psychotactics, we had managed to get around most of the chaos but then I was in charge of mentoring […]

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Next Psychological Marketing Article: What I Learned On My Unusual Vacation
Next Step: Read actionable articles on psychological marketing.

What I Learned On My Unusual Vacation

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

Food, drink and sleep. That’s my dream for every vacation. And yet this trip to Goa, India was quite the opposite. So what did I learn that almost turned my life around? That’s what this podcast is about. And it might just turn your life (and health) around as well. Right click here and ‘save […]

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Next Psychological Marketing Article: How Gentle Productivity Gets Astounding Results
Next Step: Read actionable articles on psychological marketing.

Two Special Announcements: The Cartooning Course + How to Write 200 Brilliant Headlines

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How to get people to introduce themselves at a workshop

Just two short announcements today. 1) The Da Vinci Cartooning Online Course Can anyone draw? Sounds like a ridiculous question, eh? You’ve been told (and told yourself) time and time again, that you couldn’t draw a straight line. Well get this: Cartoonists don’t draw straight lines. They draw circles and squares and triangles and they […]

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Next Events Article: Special Offer: Website Components-How To Create Compelling Pages On Your Website + Special Bonus (Valued at $45)
Next Step: Read actionable articles on events.

Announcing: How To Stand Out From Your Competition: Free Goodies

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Have you ever wondered what it might feel like to not be me-too? What would it be like to stand out from the competition in a way that customers choose you over everyone else? And what if you were to raise your prices, and they still kept coming?   That’s what uniqueness can do to […]

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Next Positioning Strategy Article: Positioning: The Difference Between Painkillers and Vitamins
Next Step: Read actionable articles on positioning strategy.

Article Writing Advice Writers Don’t Want To Hear

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Article Writing Advice, Writers Don't Want to Hear

What is the hallmark of great content? When you start writing articles, you get advice from all sides. But there’s advice you don’t want to hear. It’s advice that goes against the grain. And yet, it’s this advice that forms the hallmark of great writing. So how do you get from average to great? You […]

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Next Article Writing Article: Three Interesting Writing Strategies
Next Step: Read actionable articles on article writing.
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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes