Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Finding interview guests for your podcast almost seems like finding guests for your party. If you already know a lot of people, you don’t have much of a problem. It’s when you don’t know a lot of people that you really have a problem. And back in 2003-ish, when I first tried to do interviews, I didn’t know […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Almost the day you want to start a podcast you get stuck with an important strategic decision. Should you do an interview-based podcast or should you create your own content? Most aspiring podcasters don’t think about this decision too much. They instinctively know the interview podcast is a more expedient choice. It’s hard enough to turn out 500 words on a […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Back in 2004, I was pretty good at cartooning and pretty average at marketing. And podcasts, let alone interview podcasts, barely existed. So how do you get more knowledge and how do you get yourself known? You can do podcast interviews. In my case, the interviews were to fill a need. I’d just started a membership site called 5000bc and […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Here’s a really bad podcasting strategy Start your podcast, then get quite a few listeners, and stop podcasting. If it sounds really weird, that’s exactly what we did at Psychotactics. Back in 2006 or so, I started a podcast and it was nothing more than reading out the articles that I had on my website. There was no strategy. Still, […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I remember the seventh time I went to a bowling alley. I remember it well, because I was consistently knocking down two or three pins. I’d start my run up, let the ball fly and it would angle itself and smash the two or three pins into oblivion. You could say I was the world’s expert […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Which is the most frustrating part of an article? Yes, it’s the First Fifty Words. We get so stuck at the starting point when writing an article, that it’s almost impossible to go ahead. But what if there were not just one, but three ways to create drama in your article? That would be cool, wouldn’t […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You know how they say “first impressions count?” Well, they do. Within the first three seconds of reading an article or an email, your client is already making a decision whether to read on. Many of us aren’t restricted to email. We use webinars, video, podcasts and presentations. And all of these media have […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
What links thousand year old organisations with a bike company like Harley Davidson? What do football teams have in connection with businesses owners that can take time off? It’s all here in these free set of goodies (yes, 36 audio files) and a PDF. You’ll love how you can implement much of this information right […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
The moment we sit down to write an article, we need to do a fair amount of research. Case studies, stories, they’re all needed to create a solid article. Yet that very research causes us to spend so much time on our article, that we’re exhausted. Is there a way to research without getting tired? […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
The biggest problem with article writing is the exhaustion factor It’s write, delete, write, delete and the endless cycle goes on. So how do you go about article writing? Can you really write articles and not get exhausted? In this series you get to see how I went from getting really frustrated, to writing 800 […]
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