Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Most goal setting is designed for failure Who’s Doug Hitchcock? And in a world full of goal-setting exercises, why does Doug’s system stand out? Find out why most goal-setting goes hopelessly off the mark and Doug’s plan works almost like magic year after year. Find out how we’ve made almost impossible dreams come true with this goal-setting […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
What’s wrong with this statement? “Instead of wondering when our next vacation is, we should set up a life we don’t need to escape from.” There doesn’t seem to be anything wrong here, is there? And yet this entire line is based on a myth. And this is not the only business myth that circulates […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
The landing page is the event but what comes before? Your landing or sales page is how you introduce your product or serve to your customers. But what is the event that comes before? When you’re so focused on a sales page, it’s easy to forget that the sales page/landing page is just one tiny step in the whole […]
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You don’t need to resort to cheap gimmick When we think of exclusivity, we often see sales pages that seem to have these ticking clocks. They’re creating urgency by forcing our hand. And as small business owners, we often buy into that urgency. Yet, you don’t need to resort to these cheap gimmicks when you […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Isn’t it a pain creating a new product? With tens of thousands of similar products or services in the market, it seems impossible to make your product stand out. But is there a way to make your product/service irresistible—and without looking cheesy? Can you really use simple techniques to create a great offer? This episode shows you two […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Puny Parker. You’ve probably not run into that nickname before. And yet, you’re more than likely to know of Spidey—better known as Spiderman. But how did “Puny Parker” get his strength and agility? Yup it was a spider—a radioactive spider that bit him—and transferred that power in a matter of seconds. Taglines are like spiders […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
There’s this prison right next to the city of San Francisco. It’s called Alcatraz. Only three prisoners have ever escaped from this grim place, surrounded as it is by rip tides and freezing cold waters. It was so difficult and dangerous to escape that prisoners didn’t even try to escape. Likewise, in the world of […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When we sit down to write a landing page, we usually have a ton of confusion in our heads. We have so many elements on that landing page. What should we put first? What should we leave out? The sales of our product or service depends on us having incredible focus. So how do we […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Most people work. Then they work some more. And they never take time off. There are two reasons why people don’t take time off 1) They wear it as a badge of valour. 2) They can’t see how they could possibly take time off. Let’s tackle the ‘badge of valour’ first Leonardo Da Vinci was […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped […]
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