Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
This is a continuation from Part 1:Why Clients Don’t Buy (Understanding The Elements of Risk): Episode 81 Part 2: Why The Risk Factor Changes With Every Version Of Your Product/Service Adele—yes, the one and only Adele—the superstar singer/writer did something naughty. In November 2015, a small group of Adele impersonators gathered backstage to take a […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Why do clients hesitate like crazy when they are about to buy? Risk doesn’t just come in one flavour, yet The Brain Audit takes away a ton of that risk. In this article on pre-sell, we take a forensic look at what happens when you release a new version of your product or service. Is […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you had a fairy godmother. And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look at you and say: “There goes the expert in the field. I only want to work with her/him.” I had such a godmother. And I got a wish from […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you were to boil down marketing to a single word, it would be “risk”. When a client is ready to buy they still hesitate. Even when there’s a sense of urgency on their part, they still go through a series of steps before they come to a decision. What are those steps? Why do […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Do you remember trying to learn a new language? The word “trying” is important, because most of us never do get fluency in a language. And yet, there was one teacher who promised like what seemed impossible. He promised to teach the guts of a language in an incredibly short time. “10 hours, you can […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
In 1947, inventor, Edwin Land had a “tiny” issue on his hand Land and his daughter were enjoying their day out, and Land was busy snapping pictures of his daughter. But she’s wasn’t impressed. She wanted Land to show her the pictures he’d been taking with his camera. She wanted to see the images “right now”—and this […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How Do You Escalate Your Path To Greatness When Jim Collins wrote “Good To Great”, he did talk a fair bit about the Hedgehog Principle. But what he stresses more on, is quite another concept called “Preserving the Core and Stimulating Progress”. Why does this concept matter so much? And how do you combine the Hedgehog Principle […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Can A Small Business Achieve Greatness? There are two options in life: greatness or mediocrity. But greatness seems so elusive, even so pompous. How do you call your work “great”? How do you even know or benchmark “greatness?”. And can a small business achieve greatness or do you have to be a dominant player like […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine being a hostage at your own workshop! Imagine not having access to your own venue; having to take permission from someone else just to conduct your event. This is the crazy story of the very first Psychotactics U.S. Workshop. And while it’s an entertaining story all by itself, there’s a lot to learn as well […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When you buy Dartboard Pricing-How To Increase Prices Without Losing Customers you’ll also get—‘5-Steps To Starting Up A New Project Successfully’ (worth $49) absolutely free. Dartboard? As in darts and a dartboard? Yes, exactly! If you go to a bookstore and buy a dozen books on pricing, you will find pricing is some incredibly sophisticated system. You’ll run into […]
[Continue reading...]
